There are a couple of psychological tools of influence that the composer of the message portrays to gain support of the walkathon in the Better Horizons message. Reciprocation is the first psychological tool that is noted. The composer of the message tries to play on the emotions of the receiver by mentioning information that could affect themselves or other women in their lives. Later in the message, the sender offers free items if the recipient were to participate in the walkathon. Social proof and liking is the second and third psychological tools used. The composer mentions Betty Williams, the women who established the cancer center would appreciate the recipient’s participation. Betty Williams is a prominent member of society which plays as the liking psychological tool. Scarcity is the last psychological tool the composer uses in the message. The walkathon only comes around once a year and there is a registration due date. These tools together are used to influence the reader. …show more content…
“Breast cancer affects all of us deeply-mother, wife, daughter, and friend. If you really care…” (Cardon, 2013). When the composer mentions where the proceeds of the event aide in the community, and that there are ways to donate money without participating in the walkathon resembles logical appeal. The overall message tries to play on the emotion of the recipient with almost a guilt trip type feel, making it feel like their participation is vital to fighting this horrible disease. This message could have been more warm and inviting by making a few changes. Including the recipient by name instead of Dear Member is a great start to an inviting message. Also changing the way it was written by using the you-voice to provide more sentiment by personalizing the
Aniston states, “Her parents turned to St. Jude, where our discoveries have doubled the chance of Ellie’s survival.” This small statistic makes a big impact. Not only does it back up St. Jude’s reasoning for donating to medical research, logical appeal, it gives the audience hope that Ellie might be able to beat cancer and live a normal life, emotional appeal. By combining these two rhetorical appeals, the producers have now created an exemplary argument for why the audience should donate to their foundation.
...to interpret the material up to the reader, but the use of these appeals help persuade the audience member to think a certain way. These analytical tools prove just how effective and in depth writers go into their material to make their work come across more powerful and influential, and each of these authors did just that.
In this piece Williams uses very effective persuasion. She starts off by telling you about how all the females in her family suffers from breast cancer. This brings a lot of emotion out of the audience that leads to added sympathy fro the author. I know I felt sorry for her. I was on her side from the start of the piece. Her tone was very sentimental. Then she goes on to state facts. Nothing wins an argument better than sound, strong fa...
For example, the emotion is felt when Kozol speaks to a student from a New York, Bronx high school, “Think of it this way,” said a sixteen-year-old girl. “If people in New York woke up one day and learned that we were gone…how would they feel? Then when asking how she thought the people of New York would feel she replied, “I think they’d be relieved” (Kozol 205). By mentioning the thoughts and emotions of individuals involved with the issues of school system segregation and inequality his reader cannot help but develop a feeling of empathy for children that feel as if no one cares about them and their issue. Kozol also uses pathos effectively by reading letters to his reader he received from young elementary school children that are not afforded the same amenities as other children in wealthier school systems, amenities such as toilet paper or the appropriate amount of restrooms. Which causes students to hold the urge to relieve themselves out of fear of being late for class (Kozol 214). With the proper use of pathos, Kozol places the reader in the same situation and assistances the reader with an understanding of his reason for conveying a concern to help children in this unfortunate situation. Another example of Pathos is when he speaks of the letters that came from third-grade children asking for help with getting them better things. He mentions a letter that had the most affected on him that came from a girl named Elizabeth, “It is not fair that other kids have a garden and new things. But we don’t have that.” (Kozol 206). This example being only one example of the few things mentioned in the letter. The tone of the little girl from when Kozol reads gives a pitiful and sad feeling. By stating this, it acts on the reader’s emotional state which creates a sense of wanting to resolve the problem of
Because of Keller’s use of pathos to grab attention, using a strong, independent ethos and then backing it up using logos, it was easy to get wrapped up in her cause. Keller’s style was effective and left the audience with the desire to take action.
Albert Schweitzer’s claim, “In everyone’s life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit,” applies to everyone. The connection people have with others “rekindles the inner spirit.” These connections have the remarkable ability to inspire. Powerful bonds ignite something inside people to create a supportive impact. The influence of familial relationships towards one's positive behavior is conveyed through rhetorical devices.
Successful persuasion, such as this public service announcement, is dependent on the audience’s appeal to logic otherwise known as logos, which is Greek for “reason.” The first use of logical reasoning which strikes the audiences’ interest in the PSA, “Rewind the Future: Stop
Today I will be writing on Fiske's five unifying themes in social psychology. Fiske argues that there are core social motives that impact human interaction. I will include a brief overview of the definition of the core social motive approach. Second I will include A brief discussion of each of the five core with a brief definition and an example for each. Lastly I will include a more in depth discussion of only one of the social needs and I will include a summary of at least two research articles that investigates this motive.
people's attitude are always not settled, and people are always get positive effects by different behaviors from people around them to change personal attitude.People get positive effects to change personal attitude through people around them. In" The Conveyor-Belt ladies" , Rose Del Castillo at the beginning, the author disliked the farm and wanted to seek another job, she don't want to her friends know where dose she work, because herfriends always say, "ugly, fat Mexican Women"(Del Castillo471) .But when the coworkers told her about the injustices in the labor industry for immigrant workers, she felt sympathy and gained a new respect for the ladies working at the conveyor-belt in the farm. The ladies later helped her avoid paying collections
The emotional state of any given person’s mind can determine the way in which they think, act, behave, or respond to any certain event. When used correctly, persuasion is a deadly weapon at the tip of your tongue, and it certainly can, and will, help you obtain your desired outcome. So, if anyone may not know, what do you truthfully use to manipulate the thoughts of others? Well, whether you are aware or not, your strategies more than likely fall under ethos, pathos, or logos, that of which, I would like to uncover in the speech of Margaret Sanger.
The advertisement of the Office of National Drug Control Policy strongly persuades the reader not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains the reader and what is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel on the upper right hand corner of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to person’s character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana.
...e her a better person, it “gave me faith in my own abilities…They made my life big. They contributed to an education that money can’t buy.” Sugar makes Thin believe that despite all her tribulations, there can also be a positive side to the issue. By providing a sense of optimism for the future, Sugar hopes to be encouraging to Thin by helping her find a way to triumph over her problems.
She uses testimonial device to bring in the well-known reliable source known as Llewellyn Hinkes-Jones from “The Atlantic” to help support her case. She uses pathos to appeal to her audience’s emotions by pulling on their heartstrings. She uses the logos to provide support to her article which she means to convince her audience by use of logic, reason, or statistics. She uses euphemism to make something harsh or distasteful sound in a somewhat positive way. She uses ethos to convince her audience of her credibility. There are very few weaknesses in her article which are greatly outweighed by the many strengths in
to show the power of love and human connection in society, along with the negative
Jean, one of the women, mentioned that homelessness was romantic (Freud, 1999, p. 455). “For Jean, ‘homelessness’ was romantic because of the dangers, not in spite of them” (Freud, 1999, p. 455). This is another example of how the women were inspirational to me. Jean looked at homelessness in a way that I would have never looked at it. To me, because of my perceptions of homelessness and what I have seen is as, I would not consider it to be romantic. What I am used to seeing are people who have not bathed in a very long time, who are begging on the street for money, who have mental or physical disabilities, and this is not what I consider romantic. Romance to me, is getting flowers delivered to you, and getting swept off my feel by the love of my life. This is because my favorite genre of movies is romance and the movies that I have seen have shaped my perceptions of what romance should be like. That is why I think that it is incredible that Jean can see the beautiful in what I perceive to be the