Summary Of Tiffany Vs. Ebay Lawsuit

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In this case, Tiffany versus eBay lawsuit, Tiffany have argued that eBay should be held responsible for contributing on user’s trademark violations, trademark dilution, and false advertising. However, the Second Circuit found that eBay was not directly or secondarily liable for such trademark infringement or dilution. Though, the appeals court remanded Tiffany’s false advertising claim to the lower court on the basis that some advertisements on eBay for Tiffany products may have been misleading (Anderson & Schvimmer, 2010). Tiffany argued that counterfeit merchandise bearing its name is sold on eBay and therefore they should be responsible for it, the web commerce company, does not itself put the items up for sale, and according to the case,

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