Summary Of The Power Of Content By Malcolm Gladwell

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Main Idea
In “the power of content” chapter, Malcolm Gladwell explains how the conditions and circumstances of the times and places influence to the tipping point. He says that we are sensitive to change of our surrounds. He mentions an example about New York City issue in the 1990s when the area was unsafe. It was a story that after George Kelling, who was a consultant of the New York Transit Authority, promoted “Broken Windows” theory, the crime rate went into decline. This theory was that minor offenses such as graffiti or fare-beating were signals that invited much more serious crime. The NY police maintained strict control over these minor offenses. Policemen arrested fare-beaters one by one, and cleaned the graffiti of the trains. As

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