Summary Of Mcdonald's Ansoff Growth Matrix

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McDonald 's is a private sector company and it is one of the best worldwide known fast food brands, which operates globally. The first McDonald 's restaurant opened in San Bernardino, California in 1948. Now there are over 30,000 McDonald 's restaurants which are serving in more than 100 countries.
McDonald 's is a private sector company aiming to survive and expand within the business world, to maximise their profits by having SMART objectives, expanding globally through investments, expanding chains and wider marketing.
The SMART objective of McDonald’s
S - The specific objective is to serve high quality food
M - Mcdonald’s quantifies its performance
A
R
T

WF
WWF (World Wide Fund for Nature) is a non profit organisation founded in 1961, working to preserve the wild, …show more content…

He identified 4 categories of growth which are:
Market Penetration involves increasing the market share by using tactics to sell products and services within the market.
McDonald’s has a diverse market and achieves market penetration through many ways. One way in which McDonald’s achieves market penetration is by advertising their current products by advertising the savers menu’s products at an affordable price for customers, but a good quality burger. Another way in which McDonald’s has penetrated their market, is by meeting the needs of their specific market groups. For example, McDonald’s has achieved the Latino market by using some Latino themes within their advertising as well as forming a Spanish version of the McDonald’s website (http://www.meencanta.com), which has increased the market size.
WWF increases their market size through advertisement and delivering shocking statistics and facts which may persuade people to help support the organisation, by funding, adopting or

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