Summary Of Ethos Pathos Logos

INTRODUCTION

What does the word “rhetoric” means? It is basically a way to help people to communicate effectively by using types of writing or speech. The main goal that they want to accomplish is to send out a specific message to the audience. The writers also have to mention different kinds of rhetorical strategies to make their audience understand the clear idea purpose. In today’s economic, there are many different fields for business students to select from, and for this rhetorical essay, my main focus audience would be my LLD 100A professor and my classmates who have the same interest in Financial Degree.

The research article, “How to Land a Finance Job With a Bachelor's Degree,” was published in the Investopedia in 2017. The author

is Wayne Pinsent, and he is the Investopedia writer. He also comes from a wide variety of financial background. This article content shortly about four pages of reading. In the introduction, the article did mention on how finance is “an extremely competitive profession,” especially in this entry level. The article continues on saying that many students, who are study this major, are dreaming of more successful future. This is obviously that this research article aimed at college students in general. Besides all the daydreams, this document is giving tips from undergraduate students to find a job that is related to their study on finance. In order for those undergraduate students have a stable job position after they have graduated. Students should start early in landing an internship, and they needed to have the experience of actually finding a job. This aspect can help students to have a diverse communication, where they are able to learn to “Talk the Talk.” The last tip from the article is for students to look ahead on Chartered Financial Analyst (CFA). The CFA exam is designated respected pass in the financial industry, however the first exam can only be taken in student’s final years of a bachelor’s degree program.

ANALYSIS OF RHETORICAL STRATEGIES
Logos

As a similar definition to the book, logos is an appeal to logical reasoning of facts, cause and effect relationship, and statistic numbers that is presented to the audiences.

Wayne uses this appeal because “Finance is also a cyclical job market: when the stock market is booming, finance jobs boom as well; but when returns dwindle, so do the job listings” (Wayne 1). This fact is design to support the economic concept. Since, the author did not give the audience the percentage number to prove his statement, but he compares the increase and decrease of finance jobs in the market. For another example, the cause and effect relationship for logos is when the writer states, “If you start in the summer before your first year in college, you can have a total of four summer internships before senior year” (Wayne 1). He wants to emphasized that students need to set a start early on finding their internship as soon as possible. This can be tough and hard at first, but if they did not even try. Nobody just simply offer them a free entry to the door. In this harsh industry, the job market is always extremely competitive. Besides that, he concludes that most of the finance internship are paid, so there is no reason for students not to find one. This can simple be an interesting summer job, where students can apply a lot of knowledge from their work experience in their academic courses in the future. Again, many companies would like to take the internship students as full employee after

they finished with school. “The references can be valuable no matter what, but more importantly, impressing your bosses during an internship can be a great way to open doors for a future full-time job with that company” (Wayne 1).

Definition

Definition is another strategy that the writer uses in this mode of development.

The LLD100A handbook indicate definitions define as a short essay are necessary to clarify abstraction, explain unfamiliar terms or ideas, where it is a strategy to develop the main purpose. Wayne references, “Tip No. 3 – Diversify Your Experiences: Portfolio management makes use of trading and research… Knowing a little about how the different sectors of finance work can give you an edge in the job market.” From this short report, the author is trying to make a connect for the readers to understand more on the tip because if he just makes a list of tips without any explanations. Several of tips can be a short phrase of advice sometimes it is only a few words. The readers are most likely to be confused on how the tips are related to finance students. Therefore, Wayne always has a couple of small paragraph after his given tips. This is pathway for the audiences gaining a better and clearer perceptive in different areas of the finance job

positions.
CONCLUSION
The rhetorical strategies are listed above play an important role in this article; it has built a strong communication foundation among the readers and offer tips that students to be motivated to seek out internship opportunities. In this whole article, the author indicates logos and definition to support the purpose. In my point of view, I believe that the author not only targeted at finance students, he also gives tips to anyone who wants to be in the finance major. And, people should always step up their game in finding an internship since it could be a key in their resume. Within that, I think that it is great for the writer to catch the audience attention by having interesting facts and cause and effect relationship. Lastly, Wayne leads his audience slowly steps by step toward the end of the article, he has ended an encouragement for undergraduates to land in a good entry level position and wish them with luck.