Success Story: Subway Restaurants
Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The “Healthy Choice” promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com).
The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousand dollars, and opened the first Subway in Bridgeport, Connecticut. The store name was not Subway but Pete’s Super Submarines named after the family friend that gave Fred DeLuca the loan (www.entrepreneur.com).
Pete’s Super Submarines was changed to the current name of Subway in 1974 (www.entrepreneur.com). Fred DeLuca wanted to expand and open more locations, he had a set goal of opening 32 shops with in ten years. By 1974 DeLuca owned and operated sixteen locations around Connecticut. DeLuca was just at the halfway point of his goal of 32 shops in ten years. Time was running short with just less than two years to achieve his targeted goal. DeLuca turned to franchising as an option to increase locations (www.Subway.com).
A Friend of DeLuca was the first franchisee. Brian Dixon bought the Wallington, Connecticut location (www.Subway.com). In 2003 Subway is ranked number one in the
franchise 500, they have held this title for three years in a row. Subway has also been ...
Super Markets are few and far between in the south. There are plenty of different variations within a very small region that when one becomes your favorite it’s usually because if convenience. However throughout the local community of Jacksonville and most of Florida, Publix Super Markets have made a very valuable impression on its current consumers. Founded by George W. Jenkins on the idea of what makes a company successful is how they takes care of their customers but also their employees. Publix being one of the top eight privately traded companies in this industry as labeled by Forbes America’s Largest Private Companies List leaves those asking what makes Publix so different.
The next and most obvious task one must perform at Subway is the making of sandwiches (plus salads and wraps, but let's not get too elaborate). The first step for making
Now lets look at some of the other key factors that have led to success at this point. Papa Johns is known for their excellent customer service and have really blown their competition in area. They need to remind their customers that they are the best at making pizza lovers happy. The price point of a product tends to be the first thing noticed by the consumer but if they are not happy with what they get they being to think twice about their decision. In today's
The New York City Subway is one of the oldest public transit systems in the world, and Manhattan has its fair share of it, especially in the form of abandoned subway stations.Subways are great mean of transportation, with great historical and geographical value. Interborough Rapid Transit company built the first subway in 1904. The subway consisted of what is today the IRT Lexington Avenue Line south of 42nd Street, the 42nd Street Shuttle and the IRT Broadway - Seventh Avenue Line between 42nd and 145th Streets. 28th Street is a part of the first IRT line of NewYork city. It a local station on the Lexington Avenue Line of the New York City Subway, located at the intersection of Park
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).
Wendy’s rapidly expanded from the founding of its first restaurant in 1969. Wendy’s opened their second store one year later in November of 1970. In the middle of 1975 Wendy’s opened their one-hundredth store. Then, at the end of 1976, they opened store number five hundred, which was also their first international restaurant, located in Toronto, Canada. This was an astounding growth of four hundred stores in only a year and a half. In 1978, Wendy’s set a record by becoming the fastest restaurant chain to open one thousand stores among its competitors. In a twenty-one month span from February of 1978 to...
Doctors’s Associates, Inc.: A company who owns and operates Subway. It has approximate 40,855 restaurants in 105 countries, in January, 1, 2014. The total annual revenue is of $32.1 million dollars.
Panera Bread Company is a bakery-café that serves specialty sandwiches, gourmet soups, and sweet treats. The founders of Panera, Shaich and Kane, have consistently developed the company around a strategy of growth. The Shaich and Kane initially operated Au Bon Pain; a bakery served large urban areas. Seeking to extend into other markets, the pair obtained St. Louis Bread Company, seeing the benefits of acquiring an already established enterprise. The niche market that Au Bon Pain had enjoyed previously, had become a strategic weakness as it became limiting. The bakery-café culture developed in the St. Louis Bread Company was too costly to implement at the Au Bon Pain locations. Shaich, the remaining founder, sold Au Bon Pain which left no debt and cash reserves to expand the St. Louis Bread Company, known as Panera Bread Company outside the St. Louis area.
From just one restaurant in San Bernadino, California, run by two brothers, McDonald’s has grown to become the best known and most popular fast food restaurant chain in the world.
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
According to The Statistic Portal “McDonald’s has grown into a global giant with increasing restaurant numbers years-on-years – in 2014, McDonald’s had 36,258 restaurants worldwide.” In 2015, number of franchises in the United States are 12,836, Canada are 1,181, and international are 15,527; the company personally owned 6,714 restaurants. The numbers of people who visit McDonald’s has increasing from 108.52 million in 2009 to 113.82 million in 2013 (The Statistic Portal). McDonald’s serves 1% of the population every day. People can easily find a McDonald’s restaurant around them; it is everywhere: in the malls, air ports, and even in hospitals. People have been eating McDonald’s since the company opened in 1948. Nowadays, it is often being
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
McDonald’s currently operates in 121 countries in the world. McDonald’s is also America’s fourth largest retailer, and McDonald’s surpassed Sears as the world’s largest leader of retail estate. McDonald’s spends about $600 million on advertising each year. About 96% of American consumers have eaten at McDonald’s. It has been open for about 64 year and has sold over 300 billion burgers.
When we talk about how fast food is harmful to health if consumed regularly, many fast food lovers argue that there are healthier fast food options that are assumed to contain fewer calories and fat compared to regular fast food. One of the most mentioned as supposedly a healthier option of fast food has to be Subway. Subway sandwiches are usually assumed to have fewer calories and fat compared to regular fast food that consists of burgers and fries. Subway made Jared Fogle their spokesperson for their multimillion marketing campaign as Fogle claimed that he managed to lose a remarkable amount of weight b...