Success Story: Subway Restaurants
Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The “Healthy Choice” promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com).
The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousand dollars, and opened the first Subway in Bridgeport, Connecticut. The store name was not Subway but Pete’s Super Submarines named after the family friend that gave Fred DeLuca the loan (www.entrepreneur.com).
Pete’s Super Submarines was changed to the current name of Subway in 1974 (www.entrepreneur.com). Fred DeLuca wanted to expand and open more locations, he had a set goal of opening 32 shops with in ten years. By 1974 DeLuca owned and operated sixteen locations around Connecticut. DeLuca was just at the halfway point of his goal of 32 shops in ten years. Time was running short with just less than two years to achieve his targeted goal. DeLuca turned to franchising as an option to increase locations (www.Subway.com).
A Friend of DeLuca was the first franchisee. Brian Dixon bought the Wallington, Connecticut location (www.Subway.com). In 2003 Subway is ranked number one in the
franchise 500, they have held this title for three years in a row. Subway has also been ...
The New York City Subway is one of the oldest public transit systems in the world, and Manhattan has its fair share of it, especially in the form of abandoned subway stations.Subways are great mean of transportation, with great historical and geographical value. Interborough Rapid Transit company built the first subway in 1904. The subway consisted of what is today the IRT Lexington Avenue Line south of 42nd Street, the 42nd Street Shuttle and the IRT Broadway - Seventh Avenue Line between 42nd and 145th Streets. 28th Street is a part of the first IRT line of NewYork city. It a local station on the Lexington Avenue Line of the New York City Subway, located at the intersection of Park
The vision of Panera was to make Panera Bread a nationally recognized brand name as well as becoming the dominant restaurant operator in upscale, quick-service dining. The top management believed for their vision to become a reality they must depend on being better than the guys across the street. In addition Panera wanted to offer a unique dining experience at Panera so attractive that customers are passing by other fast casual restaurants to dine at their nearest Panera Bread Company. Management further implemented this strategy by following a blueprint for attracting and retaining customers. This blueprint called, Concept Essence underpinned Panera’s strategy and embraced several themes that, taken togethe...
Wendy’s rapidly expanded from the founding of its first restaurant in 1969. Wendy’s opened their second store one year later in November of 1970. In the middle of 1975 Wendy’s opened their one-hundredth store. Then, at the end of 1976, they opened store number five hundred, which was also their first international restaurant, located in Toronto, Canada. This was an astounding growth of four hundred stores in only a year and a half. In 1978, Wendy’s set a record by becoming the fastest restaurant chain to open one thousand stores among its competitors. In a twenty-one month span from February of 1978 to...
Doctors’s Associates, Inc.: A company who owns and operates Subway. It has approximate 40,855 restaurants in 105 countries, in January, 1, 2014. The total annual revenue is of $32.1 million dollars.
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
From just one restaurant in San Bernadino, California, run by two brothers, McDonald’s has grown to become the best known and most popular fast food restaurant chain in the world.
The subway started its initial run at that time, under the auspices of the Interborough Rapid Transit Company (IRT), traveling nine miles through 28 stations in Manhattan. Even though Boston built their subway seven years earlier that New York City, NYC has the largest American rapid transit system in The U.S.A. At that day approximately 100,000 New Yorker tried the submerged railroad which was only in Manhattan, starting from south of the borough in City Hall heading north until Harlem station. The ticket costed a five cent coin. However, a year later the expanding reached the Bronx to have better connection outside the island. Three years later, IRT opened their lines in Brooklyn and toke another seven years to run their trains in Queens. Unfortunately, they never connected the subway lines to the fifth borough, but Staten Island has its own subway system since it is an island and it is hard and expensive to construct long tunnels underwater. In 1968, the Metropolitan Transport Authority (MTA) had the charge of running the system until today. The system has more than 25 lines scattered in the four boroughs with about 470 stations. The engineers studied the infrastructure of NYC to locate ewers, gas pipes, water mains, electric conduits, and other subsurface structures accurately to avoid any kind of accidents. They used the classic cut and
Super Markets are few and far between in the south. There are plenty of different variations within a very small region that when one becomes your favorite it’s usually because if convenience. However throughout the local community of Jacksonville and most of Florida, Publix Super Markets have made a very valuable impression on its current consumers. Founded by George W. Jenkins on the idea of what makes a company successful is how they takes care of their customers but also their employees. Publix being one of the top eight privately traded companies in this industry as labeled by Forbes America’s Largest Private Companies List leaves those asking what makes Publix so different.
The next and most obvious task one must perform at Subway is the making of sandwiches (plus salads and wraps, but let's not get too elaborate). The first step for making
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
According to The Statistic Portal “McDonald’s has grown into a global giant with increasing restaurant numbers years-on-years – in 2014, McDonald’s had 36,258 restaurants worldwide.” In 2015, number of franchises in the United States are 12,836, Canada are 1,181, and international are 15,527; the company personally owned 6,714 restaurants. The numbers of people who visit McDonald’s has increasing from 108.52 million in 2009 to 113.82 million in 2013 (The Statistic Portal). McDonald’s serves 1% of the population every day. People can easily find a McDonald’s restaurant around them; it is everywhere: in the malls, air ports, and even in hospitals. People have been eating McDonald’s since the company opened in 1948. Nowadays, it is often being
McDonald’s currently operates in 121 countries in the world. McDonald’s is also America’s fourth largest retailer, and McDonald’s surpassed Sears as the world’s largest leader of retail estate. McDonald’s spends about $600 million on advertising each year. About 96% of American consumers have eaten at McDonald’s. It has been open for about 64 year and has sold over 300 billion burgers.
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
When we talk about how fast food is harmful to health if consumed regularly, many fast food lovers argue that there are healthier fast food options that are assumed to contain fewer calories and fat compared to regular fast food. One of the most mentioned as supposedly a healthier option of fast food has to be Subway. Subway sandwiches are usually assumed to have fewer calories and fat compared to regular fast food that consists of burgers and fries. Subway made Jared Fogle their spokesperson for their multimillion marketing campaign as Fogle claimed that he managed to lose a remarkable amount of weight b...