Subliminal Advertising Analysis

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Recommended: Negative effects of advertising to children

Imagine sitting at home watching television and a commercial pops ups with a savory, juicy, mouth-watering steak. Advertising is known to be the prime way to spread and sell subliminal messaging to the people across the worlds in three ways.
The word subliminal is often used to substitute words like suggestive and sexual. In a series of Wilson Bryan Key’s books show explicit sexual orientation: Ad Media’s Manipulation of Not So Innocent America (1972), Media Sexplotation (1976), and The Clam-Plate Orgy: And Other Subliminal Techniques for Manipulating Your Behavior (1980). Moreover,these subliminal messages are used negatively in alcohol advertising, Jean Kilbourne, Ed.D.says, “It frightens me still to realize how deeply alcohol advertisers …show more content…

Semenik,“Advertisers pursue a change behavior-by-inducing-anxiety objective by playing on consumer anxieties. The ads work through both thought and feelings.”Anxiety is suffered by people daily and these people have different way of coping with anxiety. Addiction is connected to the word alcoholism which means an addiction to the consumption of alcoholic liquor or the mental illness and compulsive behavior resulting from alcohol dependency. Alcohol is a drug that and can account for a large percentage of deaths in the world. Here are some statistics.According to alcohol research, “320,000 young people aged 15-29 years die annually, from alcohol-related causes, resulting in 9% of all deaths in that age group; 66% of the population in the United States consumes alcohol.; there are 17.6 million American adults who abuse alcohol or are alcohol dependent; The 9.6% of adult alcoholics drink 25% of the alcohol that is consumed by all adult drinkers.” Drinking is not just a problem among adults but teens …show more content…

At least 400 million adults were obese. Overall, more than one in ten of the world’s adult population was obese. At least 20 million children under the age of five years are overweight. Obesity poses a enormous health risks in children.According to WebMD, “Children have fewer weight-related health and medical problems than adults.” (WebMD, 2016). However, overweight children are at high risk of becoming overweight adolescents and adults, placing them at risk of developing chronic diseases, such as, heart disease and diabetes later in life. Children are also more prone to develop stress, sadness, and low self-esteem. No kid or adult should have to deal with this subliminal messages, they are appalling and should be banned. ‘
The word subliminal means below the threshold of sensation or consciousness; perceived by or affecting someone's mind without their being aware of it. anything that can be slipped by without awareness is just sneaky and sneaky usually perceived to mean bad. Subliminal messaging and positive would never be used in unison with each other they don't go together they are polar opposites. Absolutely, no subliminal messages should be used in a good way they account to much of the world's problems

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