Strengths And Weaknesses Of Time Warner

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SWOT is the simple tool which really helps the company to know how it is working through the environmental. Strength and weakness is the internal environment and opportunities and threats are the external environment. With the help the organization how it can overcome the obstacles and minimize desired results and finally it helps the firm to accomplish its objectives.
Time Warner is one of the biggest media conglomerate after Walt Disney and News Corporation. Time Warner has many strengths and opportunities. Brand equity and strong financial performance are some of the strengths of Time Warner. In the same way, there are many opportunities, but some of them are growing focus on e commerce and strategic combination. On the other side Time Warner is having some weakness and threats. Weakness is ongoing litigations. Consequently, their threats include are stringent regulatory environment.
Strengths
Dominant Market Share: Time Warner is one of the largest media company not only in USA but around the world. In US itself it has 23 magazine publications such as InStyle, People, Fortune and Southern Living and Real Simple. Not only this company also boosts nearly almost 50 websites internationally, SI.com, People.com and CNN Money.com According to the Publishers Information Bureau, Time Warner rated as largest magazine publisher in US based on advertising revenues received. The company’s website averages more than 29 million unique visitors monthly.
In the year 2009 Time Warner AOL Web Content Services Division reached 75 million unique visitors according to ComScore Media Metrix Data. Mapquest is one of the prominent map service in the US and Europe. Another big one is AOL’s is one the largest subscription service in the US. Time War...

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...ales: There is lot of changes in the recent times in the market. One if the biggest decline in recent times is DVD sales. Time Warner is mostly dependent on the DVD sales. But now a day in the market no one is using the DVD. This really affected the company’s revenue.
Cell Phone Use / Decreased Need for Landline: In this 20th century no one is using the Landline phones anymore because mostly cell phones are dominating the market with new technology. With land line there is lot of problems like one cannot carry the phone nay where and there is less features in Landline phone when compare to cell phones. The use of cell phones increased because one can do anything in phone like making calls, using internet, watching videos and attending meeting through phone. Because of this new technology in cell phone industry Time Warner is losing the market share and its revenue.

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