Strategic And Operations Management Strategy Of Starbucks

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Assignment-II

Nampally Srikanth

University of Central Missouri

Production and Operations Management

Ms. Cynthia Horta

An article on the operational management strategy of the Starbucks coffee shop
Executive summary:
This article shows about the strategic and operation management of business issues of Starbucks coffee shop.
Introduction:
Starbucks coffee shop is an American company founded in 1971 and now became one of the famous franchise with coffeehouse all over the world. Starbucks has 19,767 stores operated and got licensed stores in 62 countries. The total annual revenue of the Starbucks coffee shop is about 14.89billion dollars as of sep 29th 2013. (Geereddy, n.d.)
The overview and the analysis of the Starbucks …show more content…

- Customers are fulfilled by the quality and taste of Coffee. - High brand value. - Operating in 40 nations around the world. - Huge number of workers ' approx. 13 thousand. Weaknesses: Prices are higher when contrasted with the competitors. - High working cost· - The business benefits are highly dependent to espresso item. Opportunity: Entry into Asian business sector like Pakistan, India and Bangladesh. - Market penetration in International nations. - Co-marking with other food brands. - Whole bean deals in grocery stores like. Threats: Competitors in market are expanding, as Barista, Cafe coffee Day, Gloria beans coffee. - Variation in coffee costs in creating countries· - People began to end up more wellbeing conscious· - Labour Unions issues in US and global countries· - Starbucks confronting tremendous resistance in worldwide nations over social and political

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