Strategic Analysis of Pearl Continental Pakistan

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COMPANY PROFILE Our vision We are committed to dynamic growth and service excellence built upon our heritage of traditional hospitality. We strive to consistently meet and surpass guests, employees and others stakeholders expectations. We feel pride in making efforts to position Pakistan in the forefront of the international arena. Our Core Values - G.R.I.T Growth & Development Recognition & Reward Innovation Trust Recognition and Reward Achievement orientation Performance-based evaluation Appreciation Incentives Setting ever-rising standards of performance Innovation Listening and two-way interaction Participation Encouragement Motivation Enterprises Trust Cooperation Support Teamwork Sense of ownership Empowerment Integrity Dignity Respect Candidness Growth & Development For All Competence and contribution as the only basis for job security Promotion from within Learning environment and opportunities Provision for world-class education and training Aligning people with latest technological trends INTRODUCTION TO PEARL CONTINENTAL History The Pearl continental chain in Pakistan is owned by the Hashwani group under the holding company Pakistan Services Ltd (PSL) and Hashwani Hotels ltd respectively. The Pearl chain was acquired by the group in 1985, at a time when the image of the hotel was deteriorating due to service inefficiencies. At this time the name of the hotel was changed from Hotel Intercontinental to pearl continental, and several efforts were made to upgrade its image. These included a new décor and fresh landscaping of the hotel grounds as well as upgrading of food and service through t... ... middle of paper ... ...alysis. In the SWOT analysis we came to know about their strengths and the weaknesses of a hotel industry and especially of PC hotels. We learned how they can enhance their strengths and over come their weaknesses. SWOT analysis also gives an idea of opportunities and the threats for PC. We analyzed how they can take full advantage of the opportunities and guard against the threats. Analysis of Critical Success factor (CSF) helped us to learn about the factors which are essential for success for a hotel. CSF helps define business strategies . It is basically those things which must go right if the objectives are to be achieved. We analyzed the competitive forces in an industry to help define an appropriate overall business strategy. It basically helps to determine which of the forces pose a major threat to the future success of the business and in what way.

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