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A sad puppy pops across the screen followed by the words “No Food, No Shelter, No Love”. This heartbreaking visual has you filled with guilt, and then you click on donate. I am talking about the advertisements made by the America Society for the Prevention of Cruelty to Animals. The ASPCA is a non-profit organization with a mission of ending animal cruelty (“The History of the ASPCA”, ASPCA). The American Society for the Prevention of Cruelty to Animals effectively promotes an end to animal cruelty by using heart breaking visuals and logical facts in order to get people to help animals by donating money.
First, the dog catches the viewer’s attention. The dog has only three legs and has a sad look on her face. The dog stands out with most of the light on it. Then the darker side comes into view. The words “NO FOOD, NO SHELTER, NO LOVE” are all capitalized and stand out with the orange color (that matches the dogs fur color). Finally, your attention goes to the smaller white words. The facts presented keeps the viewer interested because it appeals to a more logical side that there is a reason behind the image. The story
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Viewers are informed that just sixty cents a day, less than one dollar, is needed to help save animals lives. Many people want to help those who cannot help themselves and animals are no different. Abused animals are defenseless. They cannot help that they were abused and left to die. People feel it is their duty to help animals. The ASPCA’s explicit advertisement has helped them reach their goal, which is to get people to help abused animals. The ASPCA has had success and it has helped many animals (“Success Stories”, Appalachian SPCA). Not all animals have been saved but with the help of viewers many more animals will be saved with donations to the organization. We should all do something helpful with our money just once a
What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
In an article describing the entire series of ASPCA ads that Sarah McLachlan appears in, the author states “that simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.’s most successful fund-raising effort” (Strom). This article goes on to explain that many viewers are compelled to donate because they feel empowered whereas the animals being shown are helpless; the ads make the viewers feel like they can make a huge difference and this is a major advertising strategy. After further researching the success of this advertisement, it became clear that this method was not only used by the ASPCA but also in many other commercials that are aiming for donations from the viewers. It is found that people “are particularly sympathetic and likely to donate when they see sad expressions versus happy or neutral expressions” (Small & Verrochi). Based on this research, it is intentional that victims are pictured on charity appeals, such as this one, to elicit the responses that are believed to engender prosocial behavior. With that said, it is not a surprise that these ads were successful in bringing in donations for the
Advertisements across the globe are becoming more and more violent. In a recent PETA ad, it depicts a naked woman with a meat diagram on her, as seen on pigs and cows. In this ad it reads “ALL ANIMALS have the same parts. Have a heart. Go vegetarian.” This ad is degrading towards a woman because the advertisement is directly comparing her to an animal. PETA is taking their advertisements to a whole new level in the wrong direction. In society people do not consider themselves animals. In fact, being called an animal is an insult to many people. For PETA to comment that this woman is an ...
Four journalists named Helen Jones, Larry Andrews, Marcia Glaser, and Fred Myers thought it would be a good idea to create a nonprofit organization to help animals that have are treated cruelly by either abuse or when they are left alone. The Humane Society has been helping animals since November 24, 1954(2). Their mission since the beginning has been celebrating animals and confronting cruelty. There are a great number of things that the Humane Society has been doing for the animals, like saving them from people who want to harm them. The list of animals that the Humane Society helps is very long, because they don’t just help the household pets that you might have thought. The conditions of the Humane Society change due to the types of animals
The reason we weren’t as aware of animal cruelty was because this entire social media was not as common as it is now, this new technology, the whole phone apps, you can find out someone’s life in just a click of a button even if they are on the other side of the world. It is way too advanced, in a way it benefits us though let me tell you why. Because of social media we get to see citizen reporting’s of cases happening in their community, for example; they see something wrong with a dog tied up in a tree with a 10lb. chain, no shade nor water what are they going to do? Take out their phone and snap a picture for evidence, once they take it, too Facebook, Instagram, Twitter etc. they begin to write a whole article of what they saw and believe and the friends start commenting, liking, and sharing so that the friends of their friends can see as well. TV shows are another resource that can show you how to look for signs of animal abuse on animals which in my opinion is great idea because no animal deserves to suffer. The ad is perfectly invoking that sorrow type of emotion, because it makes you feel just as the horse
The world around us is dying. Since before I can remember, I have heard phrases such as this one. They pour out the mouths of politicians, teachers, and even my peers. Global Warming, extinction rates, even recycling, these topics have become the center of everything from debates and theories, to papers and proposals. They even drove to the creation of nonprofit organizations. Ones such as the World Wildlife Fund (WWF), PETA, and Greenpeace come to mind. And while people do believe in these organizations and the ideals they stand for, they still need a bit of help in order to get the support needed to spread the word. For this, they use advertisements. Much like those of companies who use them to sell a product, nonprofit groups utilize advertisement
Peta, the People for Ethical Treatments of Animals, have pushed many ideas that the Pet Industry has been hurting animals. They seem to catch on to the negative things, and blast in on the news. Many are starting the believe that Peta is causing problems that do not actually exist. Peta is known to put out very shocking advertisements to send the message across about animal rights, animal abuse, and many other messages. Matusitz and Forrester stated in his journal that, “the effectiveness of moral shock strategies is well documented in animal rights movement literature. However, animal rights organizations are cautioned that an approach of this nature can potentially offended and alienated some members of the target audience, as well as compromise the organization’s reputation and credibility” (Matusitz and Forrester). The advertisements have positive effects on some, but for others, they end up being offended or laughing because the pictures are so extreme. For this reason, Peta has lost some of their credulities. Many start to believe that the animal problems did not exist in the first place, or that they are trying to create a problem that should not have been there, to begin with. Peta seems to concentrate on only the negative things about pet industries, and never seems to see anything positive. Also, people have been bashing them for
These depictions are often accompanied with sex and violence, usually perpetuating a rape or victim blaming culture. The unethical practices of the firm have become synonymous with exploitive media, as well as sexism due to the recent outrages toward them. There have been more than a myriad examples of just these sorts of ads from PETA, and is now not hard to understand why this organization may be affiliated with emotionally charged and evocative words such as “misogynistic”, “sexist” or even
Abuse towards animals is recognized by many in the commercials shown on television, including the Sarah McLaughlin song and the pictures of animals starved and beaten. The commercials are shown quite regularly and give viewers a small look into the world of animal cruelty. What the commercials do not show, however, are the countless cases of people getting away with violence, as well as the hundreds of thousands of animals who did not live to make the commercials. Television, radio, and internet ads often depict and portray the lives of animals living in shelters, and ask the public to donate money each month for the cause. Without a doubt, this is the extent of what many people can say their experience with animal cruelty consists of: pictures and short video clips of half-dead dogs and cats left to die in over-crowded housing.
Imagine a small run world, infested with small animals. Just remember that thought, and take away the cats who like to eat the miniature creatures. Or dogs that like to scare away intruders such as a bird or squirrels. These warm mammals that we care for and cherish them, would all die and leave this world forever. Just because most people who have signed their tags as harmful or not capable of being adopted, leads to killings due to not enough captivity. So killing, abusing, violating more than just dogs and cats will do this to society and the world.
Ones take of this story can be many of sorts. The dog essential may have saved this young child, his father may have chosen to throw him out the window. If the dog wasn’t there to take his place, who is to say what could had happened? It also shows how the dogs undeniable, love, devotion and eagerness to please his master. Eventually these traits, sadly left him resting lifeless in his young master’s arms. The relationships between these characters, is one of who’s pulling the strings. The abuse has been passed down from father to son. This story leaves an emptiness, with the unsettling turn of events.
Animal welfare is a fairly recent, yet troubling argument in society. This subject is a strong argument on a variety of opinions. Animal welfare has become a major issue and has grown internationally. The human concern and the safety and rights of animals is the meaning of the concept of animal welfare. Through decades of animal welfare, people fight to prevent the action of animal cruelty and bring help towards animal rights.
Before my mother immigrated to America she lived on a cramped farm in Michoacan, Mexico. There, her family owned chickens, goats, and a couple of cows. These farm animals were not there as pets, not as friends to play with, but as food for the entire family of 8. Being at the age of 6, she did not understand that her favorite cow would someday be on her dinner plate sitting next to mayo smothered corn. So as a blissfully ignorant child, she became friends with one of the cows. She named her “girasol”, meaning sunflower, because she was the only animal on the farm that lied out in the sun while the others rested in the cool shade under the trees. Every morning she would wake up with a childish grin and help her dad feed and groom the animals.