Steve Jobs: The Man The Myth The Legend

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next” (Steve Jobs: Iconoclast and Salesman). Apple Incorporated has been the envy of the business world since Steve Jobs regained control of the company in the late 1990s. Jobs, a true visionary, was able to create products previously inconceivable, and lead Apple to the top of the technology world. Unfortunately, Jobs passed away on October 5, 2011, leaving a massive void that needed to be filled. Before Jobs passed away he hand selected Tim Cook, an experienced and intelligent man, to become Apple’s new CEO and gave the company plans for new products to release in the future. Since Jobs passing, Apple’s stock has dropped significantly and the company suffered shrinking profit last year. Even with Apple’s recent struggles, the company will remain the gold standard for the technological industry. Apple has plans to release new products that will revolutionize the way people live their everyday lives, including wearable Apple products and Apple’s home entertainment system.
Steve Jobs, the mastermind behind Apple, was well aware of his ailing problems heading into his final years. Jobs spent this time grooming and training his employees for the day that he would no longer be the CEO. During this time he was able to identify his successor, Tim Cook. Cook graduated from Auburn University with a degree in industrial engineering and went on to receive his masters in business at Duke University. Cook was chosen by Jobs for many reasons. Cook is a successful businessman who was part of the reason for Apple’s boom in the early 2000s. Jobs saw Cook as a great leader that would not j...

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...ailing company, it will be unable to continue the run of success it had under Jobs. But under Tim Cook Apple supporters should not fear. Apple still has many of the same executives that worked during the Jobs era. According to Richard Feloni of the Business Insider, “most of Apple’s executives have been around for 15 years” (Feloni). The fact that most of the executives that were working for Apple during its run of success are still around means that all the pieces are in place for them to continue being a successful company.
Apple is in good hands with Tim Cook, and even without Steve Jobs, Apple has the culture, employees, and innovations that will continue their reign as the world’s most valuable company. Under the leadership of Cook, Apple will still be able to produce previously inconceivable products that revolutionize the way we go about our everyday lives.