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Ethical aspects in marketing
Ethical aspects in marketing
Ethical aspects in marketing
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In terms of the many ethical issues that go along with the lottery, and how they are faced in marketing of product development and the advertising of the state lotteries; there are many responsibilities that go along with it. There are also the chances that different risks could arise, and ones that the buyers themselves should watch out for, and know. The whole process of the state lotteries is just and ethical trap, where they get half of the population to play, with the hopes that they will eventually win. In this paper, I will use one external source to talk about the many ethical issues that are faced in marketing both of (product development and advertising), what the responsibilities are of the state lotteries, risks that the buyers should be made aware of, and tie in an ethical theory from class that will evaluate the state lottery process. In terms of how the state lotteries are being portrayed in the marketing aspect, in terms of advertisement is an issue that I consider to be unethical in how they go about advertising the lottery to people. What these advertisers do is, they tend to target people who are less fortunate or do not have a steady income; and make them feel that they have a chance at winning if they just buy these tickets. According to the article The Ethics of Lottery Advertising: Issues and Evidence, it …show more content…
The advertisers spend about $300 million, which places them up in the top 50% of advertisers in the country (Borna & Stearns, p. 44). These advertisers can place these advertisements out there for marketing reasons and for these people to see; and trap them into the lottery by getting them to spend their money and take a chance at playing. What the state lotteries do is they get these people in with the advertisements of stating the many chances that they have of
In her first publication, “Against the Odds, and Against the Common Good”, Gloria Jiménez tries to convince the readers that the lottery business is urging people to gamble. The thesis is apparent in the first paragraph: “Still, when all is said and done about lotteries bringing a bit of excitement into the lives of many people and bringing a vast amount of money into the lives of a few, the states should not be in the business of urging people to gamble” (118). The author successfully presents valid arguments to support her opposition to state-run lotteries throughout the essay; whether the evidence will properly convince most readers the way she wants them to, is questionable. Although the valid arguments and evidence Jiménez provides is adequate for the essay, I believe only one argument really stands out to convince her readers the purpose of the essay.
The money the lottery provides is lower than many think.Some people say that they are because all state’s give some money to education.But that is only
Shirley Jackson wrote many books in her life, but she was well known by people for her story “The Lottery” (Hicks). “The Lottery” was published on June 28, 1948, in the New Yorker magazine (Schilb). The story sets in the morning of June 27th in a small town. The townspeople gather in the square to conduct their annual tradition, the Lottery. The winner of the lottery will stoned to death by the society. Although there is no main character in the story, the story develops within other important elements. There are some important elements of the story that develop the theme of the story: narrator and its point of view, symbolism, and main conflict. The story “The Lottery,” by Shirley Jackson, argues practicing a tradition without understanding the meaning of the practice is meaningless and dangerous.
The following two paragraphs are a summary of Gloria Jimenez's essay Against the Odds and Against the Common Good. States should neither allow nor encourage state-run lotteries. There are five major arguments that people use to defend lotteries. One is that most lotteries are run honestly, but if gambling is harmful to society it is irrelevant to argue if they are honest or not. The second is that lotteries create jobs, but there are only a small handful of jobs that would be eliminated if lotteries were put out of business. Another argument that would support keeping lotteries is that, other than gambling addicts, people freely choose to buy lottery tickets. This is true, however, there are misleading advertisements that may cause people to buy tickets under false pretenses.
“Why We Keep Playing the Lottery”, by freelance journalist Adam Piore takes a very in depth look as to what drives millions of Americans to continually play the lottery when their chances of winning are virtually non-existent. He believes that because the odds of winning the lottery are so small that Americans lose the ability to conceptualize how unlikely it is that they are going to win, and therefore the risk of playing has less to do with the outcome, and more to do with hope that they are feeling when they decide to play. It 's essentially, "a game where reason and logic are rendered obsolete, and hope and dreams are on sale." (Piore 700) He also states that many Americans would rather play the lottery thinking ,"boy, I could win $100 million" (705) as opposed to thinking about all of the money they could lose over time.
Attention Getter: Shirley Jacksons, The Lottery, without a doubt expresses her thoughts regarding traditional rituals throughout her story. It opens the eyes of us readers to suitably organize and question some of the today's traditions as malicious and it allows foretelling the conclusion of these odd traditions. The Lottery is a short story that records the annual sacrifice ceremony of an unreal small town. It is a comprehensive story of the selection of the person to be sacrificed, a procedure known to the villagers as the lottery. This selection is enormously rich in symbolism.
Compare and Contrast! Well, you use it on a daily right? The stories “The Lottery” and “The Landlady” are two stories that you can compare and contrast. Some examples of comparisons are that both of the stories use violence, and that they both end with a plot twist no one was expecting. One example of a contrast in both of these stories is that they use their imagery differently. How are these stories alike and how are they different?
The theme in “The Lottery” is violence and cruelty. Violence and cruelty is a major theme because there is a lot of violence and cruelty in the world. The Lottery has been read as addressing such issues as the public's fascination with salacious and scandalizing journalism, McCarthyism, and the complicity of the general public in the victimization of minority groups, epitomized by the Holocaust of World War II. The Holocaust was very cruel and violent cause other people didn’t like certain people so they just kill them and their children and still now we have violence and cruelty with wars and people that hate each other.
Jackson uses the lottery itself to function as an ironic symbol of tradition in the story. In today’s society, a lottery is an event that has positive connotations related to it. A lottery a game that is associated with fun, chance, fun, and expectation. Good things usually result from lotteries especially for those who win. Furthermore, those who don’t win have nothing to lose. Lotteries bring forth a feeling of great expectation of a wonderful outcome. Through out the story, the lottery is projected as a harmless and affable pastime, which is how it is used in today’s society; however, by the end of the story it ends with disaster.
Everyday, there are a lot of people who play lottery in Texas. Is the lottery a good idea? Can we get happiness from winning the lottery? There are more questions to be considered concerning to the lottery. In this paper, I will write about the Texas Lottery Commission, and how it was established, its purpose, the organization and the current leader.
“The Lottery” is a story written by Shirley Jackson. By looking at the title you may think about money prize. In this story takes the readers expectation to another level. By the two words of the title there is no way the reader did not get hook to reading this story. In “The Lottery” Shirley Jackson, uses symbolism, irony, and imagery.
In "The Lottery" Shirley Jackson fills her story with many literary elements to mask the evil. The story demonstrates how it is in human nature to blindly follow traditions. Even if the people have no idea why they follow.
From the time the Europeans first landed on the Atlantic shore, lotteries have been a part of the American society. According to Will Spink, most states are currently operating a state lottery despite its bleak history in the U.S. (Spink 1). Since 1983, North Carolina has introduced lottery bills in the legislature every year (NC Christian 15). North Carolina Governor, Mike Easley, favors a lottery for increasing revenues for education (Analysis 2). However lucrative state lotteries appear on the surface, they create even more moral and financial difficulties for citizens, and this should encourage states to look at other means of resources instead of legalized gambling.
The way the characters present themselves in the beginning of the story puts an optimistic view on the lottery. After all, lotteries are generally associated with an increase of wealth and prosperity. The outcome of the scenario seems promising. The town’s people gather with zeal. One character, Mrs. Hutchinson, rushes to make it to the lottery on time. This reassures the reader that the lottery is a must-see event. Another character, Old Man Warner, states that the other towns were crazy for giving up the lottery. With this being said, obviously something good was to come out of the contest. The reader does not suspect the tragedy that lies in the end of the story.
The lottery is something everyone wants to win no matter what the prize. People buy their tickets and await their fates. Some people win the lottery and many more lose. Losing the lottery causes something inside of us to die, but it is almost impossible to quit playing. The gambling becomes an addiction. The reason why people are constantly drawn to these lotteries is because deep down, the people who play them are convinced they can win.