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Developing Marketing Strategies
Developing marketing strategies and plan
Developing marketing strategies and plan
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Case Analysis #2: Bright Light Innovations
By: Autumn McRee
Critical Issues
Strengths
The Starlight Stove consumes 50 to 70 percent less. A thermoelectric generator generates the electricity for the stove.
The starlight stove offers features unlike the competition.
Starlight Stoves allows families to save time on looking for wood or gathering materials for different stoves. The Starlight Stove is cheaper than the competition.
Weaknesses
Funding is harder because it is sponsored by a non-profit organization.
A small percentage of the Nepalese can read.
Launching its product in a unique culture can have its economic challenges.
Opportunities
Starlight Stove offers consumers a safer way to cook.
89 percent of homes in
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Bright Light Innovations will be able to evaluate different segments to determine differential advantages in each of those segments. Furthermore, management will be able to determine any of the particular marketing mix for a more successful strategic plan. Market segmentation can be obtained by researching geographic data (zip code, region, etc), demographic data (age, occupation, nationality, etc), psychographic data (social status, personal type, etc), behavioral data (customer behavior), or any other data that can be beneficial to the research (Kawasaki, 2004). According to Hyman and Sierra (2010), before a service or product is introduced into the market, the marketer needs to have a good understanding of the consumer’s needs and preferences. For that reason, it is recommended that management considers all of the limitations and challenges that the Nepalese market has for the Starlight Stove. Major decisions need to be made by management to effectively make profit on this product. On the other hand, Nepal is ranked in the low-income group. There are other possible markets in South Asia that can be consider and might represent a less challenge, especially since management is looking to make profit. Bright Light Innovations needs to consider GNI numbers before deciding where this product will be launched. Because there are technology limitations in Nepal, management will need to create a marketing campaign that can be clear and easy to understand by the Nepalese citizens. Magazines are always a great source of marketing, but these can represent a challenge in Nepal since only half of the adults can read and 11% of the households have electricity. Therefore, visuals and signs can be strategically placed among the different villages to target the corresponding districts. Bright
You are the social media director for Tiblana Candle Company. Tiblana is a manufacturer and sells candles through partner retail stores such as novelty stores found in shopping malls, as well as big box retail and department stores, and online through sites such as Amazon.com. The company has a solid 20-year reputation for making popular household decor candles in a variety of scents and colors. Candles are sold in elegant, well-branded boxes. The primary customer base is women 30-45 years old (but Tiblana wants to start targeting women 45-60 as well). Tiblana’s CRM data shows that customers average eight purchases each over lifetime, very good for their niche. The company is profitable and growing.
The Armenian genocide ruins Vahan Kenderian’s picture-perfect life. Vahan is the son of the richest Armenian in Turkey and before the war begins, he always has food in his belly and a roof over his head in the book Forgotten Fire by Adam Bagdasarian. Life is absolutely quintessential for Vahan, until the war starts in 1915, when he endures many deaths of his family, losses of his friends, and frightening experiences in a short amount of time. He is a prisoner of war early in the book and is starved for days. As he goes through life, he is very unlucky and experiences other deaths, not just the deaths of his family. Vahan ultimately becomes the man his family would want him to be.
Act 1 of Mr. Burns was the only act in the play that places it characters in a casual setting. It was easy to decipher the type of characters the actors were portraying in the scene. For example, the actor who played a meek character ported this by taking up as little space as she could and crouching behind objects. Also, two characters were pretty intimate with each other. They cuddled around the fire when discussing the probability of a power plant shutting down and shared soft smiles with each other. I felt that the characters were allowed to be themselves in this scene compared to the other acts. In Act 2, the characters were at work that called for them to have a professional mindset, even though they were familiar with each other. The
Once that a juvenile needs to be interviewed in regards to the investigation of a fire the interview should be done in a quiet area or room free of noise, distractions, and interruptions. One mindset of the juvenile fire setter is to demonstrate that authority figures have no impact on them and will demonstrate a “bad attitude”. The ability to annoy and frustrate an investigator is rewarding to them. One way to counteract this tactic is to ignore it as best as possible. The investigator needs to stay on track and keep the focus on the goal of getting the needed information. The investigator needs to be clear to the juvenile the purpose of the interview and expectations beforehand. The investigator needs to open with what will happen to the
In Jeannette Wall’s book The Glass Castle, the narrator and author Jeanette has had various terrifying encounters with chaos and destruction. She was burned cooking hot dogs when she was young, frozen in the winter, and starved when her family was low on money. Each time, she has pulled through and survived. In The Glass Castle, fire is a symbol representing chaos, destruction and fear. Jeanette has fought many battles involving neglect, starvation, and poverty but she has always pulled through these destructive experiences just like when she was a child burned from the hot dogs.
The calculated hurdle rate includes a safety margin because the highest measure of Re is used. This is not to say that Re could never succeed .
Catching Fire: How Coooking Made us Human by Richard Wrangham is a fresh perspective on the evolution of humankind. Wrangham has made a concentrated effort to prove that humans have evolved particular adaptations, like bipedalism, due to the introduction of cooked foods into their diet. In his book, he is legitimately arguing that humans are the way they are because early on in human evolution, early man discovered fire, discovered the joys of cooked foods, and developed all sorts of fascinating traits still being utilized today.
In the case, “Facing a Fire” prepared by Ann Buchholtz, there are several problems and issues to identify in determining if Herman Singer should rebuild the factory due to a fire or retire on his insurance proceeds. I believe that this case is about social reform and self-interest. I think that Singer needs to ask himself, what is in the firm’s best economic interests. There are several things to question within this case, what should Herman Singer do and why, should he rebuild the factory or begin retirement, if he rebuilds, should he relocate the firm to an area where wages are lower and what provisions, if any, should Singer make for his employees as well as for the community?
The Triangle Factory fire happened during the spring of 1911 in New York City. This tragic fire took the life of 146 factory workers. The majority of these were young women who had immigrated to the United States. These women who worked in the factories faced unsafe and hazardous conditions, often working long hours with not much pay. Being immigrants did not make their jobs any easier and they were often exploited for their race. There was a mindset they were paying for their time in the Land of Opportunity and this caused their wages to be so small.
In “Barn Burning” the setting is a time when people drove horse wagons and the workingmen were generally farmers. The major character in this story is Colonel Sartoris Snopes, called “Sarty” by his family who is a ten-year-old boy. In the beginning, Sarty is portrayed as a confused and frightened young boy. He is in despair over the burden of doing the right thing or sticking by his family, as his father states,” You got to learn to stick to your own blood or you ain’t going to have any blood to stick to you.”
William Faulkner’s ‘Barn Burning’, is the tale a young man, by the name of Colonel “Sarty” Sartoris Snopes and his father, Abner “Ab” Snopes, and the difference between right and wrong. The story commences in a courtroom, where Ab is on trial for burning a barn. Young Sarty is called to the stand to testify as to what took place, until the plaintiff told the judge he didn’t want him to question the young child. However, Sarty was unsure of the decision he would make if he was questioned. Sarty was unsure if he would choose his loyalty to his father, or if he would do the noble thing and tell the truth. Sarty and Ab’s relationship was strained with abuse, anxiety and fear, Sarty’s devotion to Ab never reciprocated, until Sarty makes the most
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
In this world, creating a new product, as good as it may be, is not enough. The success of any product, in this day and age, depends grandly on the way it is presented to the market. Marketing is responsible in assuring a successful launch of a product, new or reinvented, and to assure its sustainability in this competitive world. For those reasons, billions of dollars are spent each year on tools and strategies to improve marketing research and predict the success of a product: many marketing firms form focus groups, do trials and conduct many tests just to end up with a fairly high percentage of failures.
The main objective of this report is to develop and provide a sales and marketing plan for which the company will help to generate more profit and acquire more customers to patronize the product. This report will cover the period of 2016 to 2017 which will serve as guidelines that needs to follow of the employees, managers and management team to reach the desired goals and target for the company.
Making sure the process is executed and the steps have been properly researched will ensure success. If there have been no studies in the current market for what may be needed, then trying to sell plasma televisions in a third world country may not be successful. Conclusion I have defined marketing in my own words and also researched the definition using two different sources. While supporting my answers with three examples from the business world, I have shown the importance of marketing. Marketing applies to many different areas of an organization and after close review I hope to have made it clear on how it relates.