Starbucks Corporate Social Responsibility Essay

726 Words2 Pages
bulb-icon

Recommended: The nature of csr in a business

Student ID 31612 , PM 502

An investigates Corporate Social Responsibility (CSR) with the case study analyses and the reasons why organizations implement CSR policies also how they can benefit their stakeholders .

Student ID : 31612 , PM 502

Contents

- Background

- Case Study

- Conclusion

- References

Student ID : 31612 , PM 502

Background

The idea of Stakeholders was used in a 1963 at the Stanford Research Institute after that the theory was developed by R. Edward Freeman in the 1980s. In the normal view of several companies, …show more content…

The first retail store opened in the United States at Seattle’s Pike Place Market. The name of the company was influence by Moby Dick that reminded to the romance of the high seas and the seafaring tradition of the early coffee traders.(Starbucks 2010a) Starbucks doing business by responsibility and acts themself in the way which giving trust and respect through the consumers and communities. In this way, Starbucks has set up an event calls “shared planet” that means Starbucks highlight on moral environmental stewardship and community involvement. Furthermore, under the company function they also accept to support for the good workplace for partners or staffs and maintain to respect for a legal conditions and public policies as well.(Starbucks 2010c) The Company has pay attention on the quality of coffee beans and also increase the standard of life for farmers who grow the coffee beans. At present, the global market of coffee has face to the situations of flexible price and this problem might be cause to global demand and supply. This problem will affect to coffee farmers so, Starbucks agree to help them buy a coffee beans. Starbucks has paid special price to help farmers to make more profit and support their families. Starbucks has created a strategy that they call C.A.F.E (Coffee and Farmer Equity) to show their responsible and their moral also about the environment. Moreover, Starbucks provides …show more content…

Lastly, Starbucks has work together with coffee makers in Costa Rica to help them produces the high quality of coffee. Starbucks focus more on this stakeholder because these people are really important for the company. (Fiscal 2007 CSR Annual Report) In terms of CSR Starbucks has a good reputation about the social responsibility because this is the main issue to running their business. The company has still kept going to focus on the relationship between stakeholders and their company. Despite from that, the definition of CSR in term of Starbucks Company is produces more economic benefit to communities. The aim of company has plans to recycling all materials that needs to be recycled in the stores and control about waste including useable cups by 25% in 2015. Approximately around 70% of Starbucks supply in North America can recycle a lot of waste. Moreover, Starbucks has offers a 10% discount to consumers who bring in their own mugs that they want to decrease the amount of cups that will be damage the environment. By 2009 a reuse cups had been served over 4.4 million more than 2008 (Fiscal 2009 CSR annual

Show More
Related

  • What Stakeholders Want From Easyjet

    2328 Words  | 5 Pages

    Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business.

    Read More

  • A Challenge to Starbucks

    615 Words  | 2 Pages

    In the article, it describes the benefits of Juan Valdez expanding in the United States. On the other hand, it shows how Starbucks will struggle in Colombia competing against an all Colombia company. Juan Valdez founding and operations are explain in the article. It also details how Starbucks uses new brands to keep customers going to the store. The article is a great example of international commerce in the world.

    Read More

  • CVF Analysis: Amazon, Inc.

    3010 Words  | 7 Pages

    Stakeholders and stockholders are a group of individuals that can affect the company and also are affected by the company. In order to be a successful company needs to maintain their investor’s confidence. Stockholders are also able to develop value for the customer because they invest on ideas that will produce success for the company. Stakeholders are all the individuals that have an interest in the company such as employees, customers, and the surrounding community.

    Read More

  • The Stakeholder Theory of Corporation

    2379 Words  | 5 Pages

    Some definitions have been in work, although some are quite narrow. Some say that stakeholders are those groups or individuals without whose support, an organization would die. Others say that stakeholders as any naturally occurring entity that is directly affected by the organizational performance (Roberts & Mahoney, 2004). The word ‘naturally’ denotes all natu...

    Read More

  • Social Ethics Of Starbucks

    980 Words  | 2 Pages

    Starbucks’ programs are built upon a strong set of foundational standards and work is done directly with a diverse set of suppliers who have the same commitment to ethical sourcing. The social and environmental standards also give Starbucks the opportunity to assist suppliers with improvements in their practices. Starbucks is always aiming for improvement and is willing to even halt business due to the nature of issues until their standards can be met. In 2006, Starbucks introduced an annual Supplier Summit in China. The purpose of the Supplier Summit was to bring together a variety of stakeholders whose focus is to improve the working conditions in areas where their products are sourced. More than several years ago Starbucks has introduced

    Read More

  • Servant Leadership Principles Of Starbucks

    910 Words  | 2 Pages

    The main stakeholders of Starbucks include the employees, customers, suppliers, investors, environment and the government (Thompson, 2015). Starbucks gives priority to their staff and ensures that they are happy with the provision of better working conditions, job security, and higher wages. Thus, the company builds the community, facilitating the growth of the employees. The company listens to their customers to improve the quality of service and products. For instance, Starbucks creates a warm and friendly relation with customers to satisfy their social responsibility with this stakeholder. By ensuring their suppliers are properly paid through their Coffee and Farmer Equity (CAFÉ) program, Starbucks fulfills their commitment to the suppliers through awareness. The company creates eco-conscious stores (Starbucks Corporation, 2016) and ensures to follow environmentally sound business practices using their foresight. Starbucks supports the emergency relief services. In 2005, they helped rebuild the Hurricane Katrina struck areas (Adams, 2007). Through their high financial performance in the industry, the company meets the interests of the investors proving the ability to conceptualize. Being an international company, Starbucks remains respectful of the people’s perspectives from the respective governments. Thus, they satisfy their commitment and

    Read More

  • Tamworth Country Music Festival Stakeholders

    729 Words  | 2 Pages

    According to Carroll (2009), stakeholders are any individual or a group who are associated with an organization and has mutual influences. He also claims that the stakeholders can influence or be influenced by any actions, decisions, policies, and goals of the organization. Clarkson (1995) defines primary stakeholders as a group or an individual who has high level of independencies and play a essential role in the survival of the organization whereas secondary stakeholders also have interactivity with the organization; however, they are not participated in transactions and without them, the organization still can survive. From this classification, we can easily identify a range of different stakeholders as primary or secondary in terms of their

    Read More

  • The Role Of Stakeholders In Surgical Robotic Robots

    1074 Words  | 3 Pages

    One of the major factors that effect any decision are the stakeholders. Stakeholders are defined as anyone who has interest or concern regarding the any aspect of the organization. Stakeholder can very between internal and external parties. According to definition, stakeholders can be just about anyone, but it depends solely on the type of organization

    Read More

  • Toyota Case Study

    1110 Words  | 3 Pages

    ...ve the company profits, and under a legal framework established by the federal government to control the acceptable business behavior that somewhat affects the society. On the other hand, the second model, suggested by Edward Freeman, is the stakeholder theory or the wide view that generates the opposite idea of socially responsible behavior of a corporation. The theory argues that the shareholders-centered idea is incomplete, since there are stakeholders, who are affected by a business decision and also can affect a corporation involved (Fassin, 2012). By definition, according to Beauchamp et al. (2009, p.61), the parties, which have a stake; an investment, benefit, any claims for considerations or influences in the activities that make up the business are defined as stakeholders. This includes stockholders, employees, customers, managers, suppliers, local community

    Read More

  • Corporate Social Responsibility Essay

    2420 Words  | 5 Pages

    Corporate Social Responsibility is the management’s obligation to protect and promote the welfare of its stakeholders, financially or otherwise. This can be done by creating jobs, providing basic resources to the stakeholders, providing access to education, using naturally resources sustainably etc. Corporate Social Investment (CSI) is the actual resources that are invested in these stakeholders in form of money, skills and tangible resources such as land, machinery etc. (Yvette Russell et al 2013)

    Read More

  • Stakeholder Theory Of Panasonic Corporation

    593 Words  | 2 Pages

    The stakeholder theory also concern on the important on identifying who are stakeholders in a corporation and need to be managed (Freeman, 1984). The stakeholders are shareholders, employees, suppliers and customers.

    Read More

  • Starbucks Observation Paper

    860 Words  | 2 Pages

    All their products i.e. cups, utensils, straws are branded with the Starbucks logo. Since their brand is so well-received and recognizable, their customers proudly showoff their products, which is essentially free advertising. They also sell merchandise such as bottles in the shape of cups for their customer to buy. Starbucks revolve around promotion. The company gives incentive for customers to return with a point/reward system and provide a constant stream of new blends, for example, they currently have the Blonde Espresso, Smoked butterscotch, and Protein Duo.

    Read More

  • Corporate Social Responsibility has Risen to Prominence

    583 Words  | 2 Pages

    There are now several concepts of CSR and its definition, along with the meaning across corporations. In my opinion, and according with our textbook in page 11. CSR is about a particular set of business and strategies that deal with social issues. In addition, we can clearly perceive that CSRs application along corporations has increase in the past decade due to the several local, and international regulations in order to enforce business to act responsible.

    Read More

  • Essay On Corporate Social Responsibility

    800 Words  | 2 Pages

    Corporate Social Responsibility (CSR) refers to company's effects on the environment and impact on social welfare. Companies express this citizenship through their waste and pollution reduction processes, by contributing educational and social programs, and by earning adequate returns on the employed resources. CSR is also considered as a strategy to create, develop and sustain positive company reputation and brand images.

    Read More

  • Pick n Pay Social Responsibility

    1343 Words  | 3 Pages

    Stakeholders refer to individuals or groups of people that have an interest in a business. Management argues that as long as there is wealth for shareholders, then anything is done in a responsible manner and things should be done to promote the interest of other stakeholders.

    Read More

More about Starbucks Corporate Social Responsibility Essay

Open Document