Starbucks Marketing Strategy

Starbucks is a food service best known for it’s coffees, tea and pastries. They are number 131 in the fortune 500 companies. They are recognized as one of the most prosperous and fastest growing brands in america. In fact Starbucks has added an average of two stores on a daily basis since 1987.
Distribution is the deciding of who and where goods and services will be sent. Starbucks is a global company with over 18,000 stores in 63 countries.They use sell over 4 billion cups of coffee globally each year. They are also responsible for 70,000 to 80,000 deliveries per week worldwide. Starbucks specifically targets areas where wealthy neighbors and shopping centers are. Since the drinks can be a bit costly a more affluent area would ensure

At starbucks you are able to pay with cash, debit, or credit. Depending on the starbucks you go to they may let you pay with checks or other means of payment. They also offer a Starbucks card which you can earn points on that you can later use for a free or discounted drink. You can join online or in store by filling out a simple form with some personal information. In today’s tech filled world they have also made it available to order your drink/snack from your phone. In the united states over 20% of orders are made off a smart phone.
Marketing information management is used to make important business decisions. These decisions are based off of what customers are saying about company or service. An example of this is an $1 coupon to take a survey. If a company can convince the customer to take a survey in exchange for a small amount off both the customer and company benefits. The company does benefit more however because you are still buying a drink, yet you are also providing insight on how the company is doing and what they can improve

The pricing can range from 2.10 to 6.00 for a drink. The large price differentiation is because drinks can be as simple as a short medium roast coffee, no cream or sugar to a trenta Caramel Frappuccino.
Product service management is is developing and maintaining a product image and how people perceive it. For example the starbucks logo has changed through the years. It started off as a brown logo, the siren figure a bit more zoomed out and the name “starbucks” underneath it. Later it was changed to green, with the siren art altered but the company name left underneath it. Today’s logo is green with the siren figure zoomed in on and no company name underneath it. Since today the green mermaid has become so recognizable they took off the