Starbuck is now confronted with breastfeeding issue. Many women are protesting against us in public and it is bringing a negative media attention to our business.
We must find a solution to satisfy legislators, business clientele and appease breastfeeding advocates and mothers, as well as to protect our market share and our shareholders.
This memo highlights recommended actions to handle the "Nurse-in" issue we faced in August 2004 in our Maryland Starbucks coffee shop.
As you know, the breastfeeding issue began in July 2004:
- Several customers complained to one of our employees about a mother, Lorig Charkoudian, breastfeeding her 15-month-old child in our Maryland coffee shop.
- Our employee asked the Charkoudian to relocate to the bathroom or to cover up as she breastfed.
- Charkoudian felt insulted and started
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They will not give up until they obtain satisfaction.
We want to address this “breastfeeding” issue immediately before it escalates to the similar problem we have seen with Dorosin.
The principal stakeholders here are the customers, divided in two segments: mothers who breastfeed and other customers who do not want to see a mother breastfeeding.
The public should know the law and govern themselves accordingly. The law states that it is very much legal that mothers can breastfeed in public and if they have a problem they should avert their eyes, relocate to a different part of the restaurant or leave.
Because we should not discriminate against any customer, there is a reasonable way for Starbucks to satisfy all customer segments. Here are my recommendations:
- Adopt an official policy toward breastfeeding throughout all the stores nationwide: Since almost all the states have laws that specifically allow women to breastfeed in any public or private location, it makes sense to uniform our own regulation at the corporate level right
In today’s society mothers are faced with the decision whether to breastfeed or to formula feed their infant. Whether the infant’s family is on a tight budget some choose to breastfeed but while another mom formula feeds people say “she is taking the easy way out or she isn’t going to bond with her infant as much as breastfeeding mothers will”. There has been numerous debates on the social media sites to prove which one is better and mothers bashing each other about the topic. There are many considerations to keep in mind while choosing how a mother will nourish her child, which are if the mother being on a budget, going back to work, and what is convenient for the new mom.
Very few experts disagree with the fact that breastfeeding is the optimal choice for the infant. However, decreasing breastfeeding rates raise many questions as to why mothers are not choosing the best nutritional choice for their children. Despite breast milk being the obvious choice for infant feeding due to the health, psychological, and economic benefits, many mothers still decide to feed their infants formula due to lack of knowledge and support, difficulties with breastfeeding, and social embarrassment. Changes need to be made with formula companies, medical professionals, and the public opinion of breastfeeding in order to give nursing mothers the support they deserve.
Breastfeeding is the perfect start to a healthy lifestyle for the baby as well as the mother. There has been a numerous amount of issues regarding breastfeeding in general. Everyone has been so focused on whether or not mothers should be allowed to breastfeed in public, however there is a much bigger issue than that, in which people are not as focused on. Working mothers should be granted breaks at work when they need to pump or breastfeed their children. It seems as if the public is not interested in this debate because it does not affect them or their family, but they are completely against mothers breastfeeding in public.
There is no need to run out to the store to buy formula, bottles, or burp cloths. Breastfed babies do not spit up as often because breast milk is easier on the belly and the baby will not ingest the air that a bottle fed baby does. That means fewer outfit changes and less laundry. Although feeding in public may be easier for a formula fed baby, a lot of awesome things to make breastfeeding in public easier and more discreet have been created. There are nursing tank tops so that mom's belly stays covered and nursing cover ups which are light weight blankets that moms can wear to keep themselves covered while still being able to see baby. Most public places are beginning to put nursing stations in as well. Also, there is no need to mess with fumbling around in the kitchen to prepare a bottle at 3 AM for a crying baby that is hungry. Breast milk is always available and warm. The American Pregnancy Association recommends breastfeeding for most families in the article “Breastfeeding vs. Bottle Feeding” (2017, May 16). -www.americanpregnancy.org
Breastfeeding is a nonsexual and nurturing bond between a mother and her child and not the business of anyone else. As a society, we must offer protection for these vulnerable and cherishing mothers and create a welcoming and comfortable climate for them to feel empowered. Let’s put an end to this mother of all battles. Thank
What could possibly be wrong about a mother nourishing her child? Absolutely nothing. Many people view a woman's breasts as sexual items. The main purpose of breasts Is to breastfeed a child after birth. I came across The Milk Truck while back. The Milk Truck is there “to create a mobile breastfeeding unit that allows mothers to feed their babies in places where they have been discouraged - restaurants, shopping malls, public spaces, etc. Babies should be able to eat anywhere, and everywhere". I am absolutely for breastfeeding in public.
Lactation consultants are a vital part of the healthcare system. Together with the rest of the healthcare team they make sure that mother and baby's care as a breastfeeding pair is complete. The International Board Certified Lactation Consultant represents the "gold standard" in lactation consultant credentialing. Lactation consultants who carry the credentials IBCLC behind their names are specially trained and qualified to assist with every aspect of breastfeeding. I chose the topic of lactation consulting because I feel strongly about being a breastfeeding advocate. I believe that those in the healthcare field, especially the people involved in woman’s health and pediatrics should be knowledgeable in this area. After all it has been found that breastmilk is the best source of nutrition for infants.
This occurs when pregnant women or new mothers use maternity or new parent leaves at work. While legally businesses and corporations do have to provide a woman with excused leave during her pregnancy, birthing, and after birthing, they do not have to pay their employee while she is on leave. This makes becoming pregnant and having a child very different on a couple because while someone can take care of the child, only one person is receiving an income until the baby can be placed in daycare or in the care of a family member while the mom goes back to work. Structurally, new mothers are oppressed by being told where and when it is appropriate to openly breastfeed their child. This oppression goes even further when a woman decides to openly feed her child bare breasted. This is something that society sees as disgusting and just inappropriate to be done in public. This truly is oppression towards this population because there are several instances where bare breasts or visible breasts are accepted in society. For example, men are allowed to be topless at public beaches and pools, visible breasts are broadcasted live on the Victoria’s Secret fashion show, and bare breasts are shown in movies available on television and in movies. These are all ways the public is subjected to bare breasts, but are offended and criticize mothers when they are bare breasted in order to sufficiently feed their
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There are so many reasons to fear or be concerned about the tomorrows of our world, but if there were a solution to some of the health problems what would the choice be for most? Would it be to continue in the downward pattern of destruction or would it be something better to help all? In most cases many people state that training starts in the home and what, but a good way to start with none other than our children. So why not consider breast milk? Breastfeeding can start as soon as the child is born. With the protection of breast milk the overall focus on disease, illness and sickness would be half the battle. Breast milk provides many benefits and the dietary influence it has on disease is too great to be compared to.
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