Southwest Airlines Essay

477 Words1 Page

Headquartered in Dallas, Texas, Southwest Airlines Co. (LUV) is a passenger airline company, which offers scheduled air transportation in the U.S. and international countries. Since 2004, Gary Kelly has been CEO and almost 56,000 employees are employed. The company also provides point-to-point flight services. The company classifies its fares into three major categories which include: Wanna Get Away, Anytime, and Business Select. It offers ancillary service offerings such as EarlyBird Check-In (automatic check-in), and transportation of pets and unaccompanied minors. To buy tickets, customers can only purchase through their mobile app, official website, or by phone. The company operates a fleet of Boeing 737 aircrafts and has served various destinations in U.S. including the District of Columbia and the Commonwealth of Puerto Rico. Currently Southwest also travels to near-international countries including: Mexico, Jamaica, The Bahamas, Aruba, Dominican Republic, and Costa Rica. (EBSCOhost). …show more content…

was incorporated by entrepreneur Rollin King and lawyer Herb Kelleher. They came across the idea of starting a low-cost airline between San Antonio, Dallas and Houston, Texas. While some competitors in the industry tried to ground them by filing legal suits, the U.S. Supreme Court allowed Air Southwest to continue services without penalty after three years of heated battle. In March 1971, Air Southwest Co. officially became Southwest Airlines Co. and operated three Boeing 737-200’s across three destinations with over sixty flights per week. Southwest has always been in trouble with other major airlines who didn’t want Southwest’s industry changing strategy to be implemented (Success

Labor Relations and Practice: Southwest Airlines
1085 Words | 3 Pages
Southwest Airlines is “America’s largest low-fare carrier” (Southwest, 2014). The Headquarters for Southwest Airlines reside in Dallas, Texas. Southwest Airlines was founded by Rollin King and Herb Kelleher and was originally planned to serve only a small three city area. “Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio , and grew to become a major airline in 1989 when it exceeded the billion-dollar revenue mark (Southwest, 2014).
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Southwest Airlines Case Analysis
1400 Words | 3 Pages
Southwest Airlines is one of the best airlines in the United States. It is widely known
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Southwest Airlines: From the Beginning
1166 Words | 3 Pages
Southwest Airlines roots can be traced back to Texas in the 1960’s where a company by the name of Air Southwest Co. was created to provide interstate flights in Texas to avoid federal aviation laws. This technique of trying to avoid federal regulation was challenged when 3 other major airlines filed a lawsuit against Air Southwest Co.; later the state of Texas upheld Air Southwest Co. right to fly within the state of Texas and the Supreme Court decided not to review the case. (Southwest Airlines, n.d.) This was a challenging start for Southwest as it was being targeted right off the bat by some of its competitors. The company name was changed in the early 1970’s to Southwest Airlines Co. and a headquarters was established in Dallas, TX. The company’s main focus was interstate flights between the 3 major cities in Texas including Dallas, Houston, and San Antonio. (Southwest Airlines, n.d.)
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A Case Study: Building Business Agility At Southwest Airlines
739 Words | 2 Pages
Despite its growing domestic network, the company didn’t offer international flights until July 2014, and even then, it only offered limited destinations (“Southwest Corporate Fact Sheet,” n.d.). Furthermore, the company’s reliance on a single aircraft is cause for concern. Southwest Airlines was also weak with technology utilization initially but has since turned this into an asset, as described later. Finally, the company has a limitation with providing customer perks due to its low-cost operations (Ross & Beath,
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Southwest Airlines
930 Words | 2 Pages
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
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Rollin King And Herb Kelleher: A Case Study
116 Words | 1 Pages
Founded by Rollin King and Herb Kelleher, Air Southwest Company was created in 1967 to fly within the state of Texas. On March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Company with headquarters located in Dallas Texas. Today, Southwest Airlines serves over 94 destinations across the United States making it a major player in the domestic airline industry. Southwest ended the 2014 year by servicing 93 destinations within 40 states, Washington DC, Puerto Rico, and the five near international countries of; Mexico, Jamaica, The Bahamas, Aruba, and the Dominican Republic. At the end of 2014 Southwest operated a total of 665 Boeing 737 after phasing out older AirTran models.
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Southwest Airlines: A Case Analysis
1537 Words | 4 Pages
Also, Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures. And since people's biggest concern nowadays is money and time, having low price airline tickets to cater their traveling needs in a shorter period of time will surely satisfy them. Moreover, aside from the low prices offered, what attracts customers is Southwest’s way of dealing with them. The employees of the airline treat their customers well and really listen to their needs. Southwest Airlines is also well-known for having a very productive and loyal workforce.
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Southwest Airlines Case Analysis
1690 Words | 4 Pages
More than 37 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies over 104 million passengers a year to 64 great cities all across the country, and we do it more than 3,400 times a day.
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Importance Of Southwest Airlines: A Model Of Innovation
1315 Words | 3 Pages
The marketing approach of Southwest Airlines is built upon their strong business model. They have successfully managed to target two specific market segments of the airline industry while remaining profitable. Their strategy is simple, to offer frequent non-stop flights with the lowest costs which appeal to both the business and budget travelers. By segmenting their target audience to specific demographics and ticket pricing, passengers know exactly what they are getting for the price they pay.
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Southwest Airlines
1119 Words | 3 Pages
In the airline industry, Southwest Airlines is considered a true innovator. By shaking up the rules of flying and improving upon inefficient industry norms, Southwest has quickly grown by leaps and bounds. From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007). Southwest has not strayed from these goals. It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world.
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Southwest Airlines Marketing
2729 Words | 6 Pages
Advertising: As one of the largest domestic airlines, Southwest Airlines has an enormous advertising budget to sustain its presence and increase its market share through focusing on the benefits of flying Southwest over its competitors. Southwest recognizes that flying is no longer a pleasurable experience for many customers, even on Southwest, historically a budget airline. Even though Southwest is often regarded as a no-frills airline, it still attempts to build goodwill from its customers based on its advertising. Of the $249 million it spent on advertising in 2011, Southwest Airlines is unique in that it does not sell additional ad space on the exterior of its aircraft. Many domestic airlines have begun selling aircraft exterior space as a way to increase revenue, but Southwest Airlines insists that it wants to keep its product and advertisi...
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Case Study Of Southwest Airlines
739 Words | 2 Pages
For example, the company would exclusively use the Boeing 737 aircraft, reducing maintenance costs and training. Southwest also departed from the traditional “Hub-and-spoke” method of scheduling flights, a method that would commonly create irregular traffic patterns. Instead, Southwest scheduled flights to reduce the time aircraft spent idle at gates, using a method known as “Point-to-point” flight scheduling.
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Case Analysis On Southwest Airlines
859 Words | 2 Pages
Southwest has comprehensive strategy and they work with harmony. They are low cost airlines which make the customer feel like royalty. Southwest have a winning strategy is proven by their profit year after year even thought they had economy crisis. Since 1973 Southwest reported a profit each year even when they lost billions of dollars from the year 1980 to 2009 because of the low operating cost strategy, low fares and customer service. Since the start of Southwest they have stay faithful of keeping low cost across the industry. Their value in corporate culture reflected through their prices and customer service.
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Cost-Leadership Strategies Of Southwest Airlines: Cost Leadership Strategy
2676 Words | 6 Pages
It all started in 1971, when Rolling King and Herb Kelleher decided to challenge the existing rut of charging high prices for air travels. They considered the railways and roadways their competitors and decided to offer cheaper travel for smaller routes. The company was incorporated in 1967, apart from initial entry troubles, Southwest has been the only US airline to have earned profits since 1973. The eccentric company’s outlandish way of conducting themselves has been the sole reason for Southwest Airlines to succeed in a highly competitive and packed industry.
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Southwest Airlines: Business Creativity and Innovation
2000 Words | 4 Pages
The mission of Southwest Airlines is a dedication to the highest quality of service delivered with warmth, friendliness, individual pride, and company spirit (Mission…, 2007). The company also provides opportunities for learning and personal growth to each employee. Creativity and innovation is very important and highly encouraged, for the purposes of improving effectiveness. Employees are to be provided the same concern, respect, and caring attitude within the organization that the employees are expected to share with the customer. Southwest Airlines was initially created to be a low-cost alternative to high price of intra-Texas air carriers (Freiberg, 1996). Southwest’s fares were originally supposed to compete with car and bus transportation. It was a little airline, and it would withstand the test of time. As a discount, no-frills airline, it would provide stiff competition for larger airlines. Their strategy was to operate at low cost, offering no food, no movies, no first class, and no reserved seats. They created their own market and provided increased turnaround times at the gate, by avoiding hub-and-spoke airports and opting for short-haul, direct flights. Through this market approach, Southwest has a majority of market share in the markets they serve.
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Southwest Airlines Essay

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