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Concepts of market segmentation
Concepts of market segmentation
Concepts of market segmentation
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Recommended: Concepts of market segmentation
Sole Trader Report
1.1 In this report you will read about a sole trader (Sunrise Bakery),
I will talk about they their aims and objectives, location, business
ownership and finally they business activities,
Sunrise bakery three aims are
· To still be in business after 1 year of opening there shop
· To maintain sales at competitive rates with rivals
· To provide a services to the people of Southall
Sunrise bakery three objectives are
· To have the same income and profit value from Monday-Thursday and to
have at least 25-50% more sales on Friday-Sunday
· To attract more customers
· To have a veracity of food that appeals to the general public.
Western Chicken is located on Western Road opposite Featherstone High
School. The main reason they are located on Western Road is because a
school is opposite there shop so this will allow students to come to
there shop during lunch time and after school when most people are
likely to come and eat at there shop. Another reason they are located
on Western Road is because Southall has many people living in the area
so a lot of people will come to there shop for that reason as you can
see from the map in the appendices that there are a lot pf roads near
western road so this proves that a lot of people are going to come to
there shop.
3.2 I think that they are located In that area because a lot of
customers can be found in the area, this will lead them to having a
good income and profit value. As you can see on the map there are a
lot of roads were people live so Western Chicken will be a popular
place to eat. However their main customers come from the school
nearest Featherstone High School because the students want takeaways
in stead of the food at home so they will come to there shop because
they like takeaways more. Also because some of the students live far
• A more competitive, efficient and profitable business with less competition in the domestic markets.
This allows them to purchase high volume for a lower cost. Bringing over 20,000 products into one convenient location and with over 450 brands they provide a large selection.
close to the M25 and M3, so it has good access roads for people which
Breaking into new markets helps the company grow and brings in new customers, which leads to higher profit margins.
they shop. This in turn allows them to purchase more which directly helps the business.
They also have an in-store reasonably priced restaurant to get customers to stay there longer.
This is because of smaller weekly food budgets, in addition to poorly stocked stores. Those with lower incomes are more likely to spend money on inexpensive fats and sugars versus fresh fruits and vegetables that are more costly on a per-calorie basis. Healthy foods like whole grain products are more expensive than high-calorie junk foods. Economic forces have driven grocery stores out of many cities in the past few years, leaving only a few, and in some cases none. Many of these people living in these rural urban areas do not own cars and because the grocery stores that are still around are so far away, a person’s shopping trip may require them to take several buses or trains....
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
trying to sell. People go to Publix not only to do their shopping, but also because of the
their hands on fast food in pratical minutes. Even in worksite places fast food is close and is very tempting to eat. Who would not want to trade a peanut butter sandwich for a juicy burger and large
Often people do not have enough money or time in their hands, so they look for other alternatives that can solve that issue. Due to the nation’s recession, fast food companies are lowering the food’s prices and marketing more food for less money. It has gotten to the point in which people can not afford to buy healthy groceries; therefore, they end up buying what seems reasonable. Reasonably it is just a shortcut through the drive-thru of a fast food restaurant. In addition, the rising prices in food products are one of the many accountable effects that make purchasing groceries difficult. For instance, a...
This information allows managers of small businesses to increase their understanding of potential areas so that they can manage their investments
Whether it be junk food at a low price from walmart or a low price meal from a fast food restaurant, people seem to still buy the food because it is more affordable.As weird as it ay be, healthi...
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.
3.Longevity: the sole proprietorship has a limited lifespan once the owner dies or moves on from the sole proprietorship will cease to exist