Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Comparative study about soft drinks
Soft drink industry
Comparative study about soft drinks
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Comparative study about soft drinks
Soft drinks are one of the most recognized parts of Western culture. Beginning as tonics for fatigue and anything else that might be the matter with a patient, they have evolved into sweet bubbly accompaniments to hamburgers and French fries and other widely recognized parts of Western culture. Most soft drinks are characterized by carbonated water, sugar, and caffeine. Variations in soft drinks generally advertise either flavor differences, or the absence of one or more of the three main ingredients.
Basically a soft drink is a drink that typically contains carbonated water, a sweetener and a natural or artificial flavoring. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks) or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients. Soft drinks may be served chilled, over ice cubes or at room temperature. In rare cases, some soft drinks, such as Dr Pepper, can be served warm. Soft drinks are available in many formats, including cans, glass bottles and plastic bottles (the latter in a variety of sizes ranging from small bottles to large 2 liter containers). Soft drinks are also widely available at fast food restaurants, movie theaters, convenience stores, casual dining restaurants, and bars from soda fountain machines. Soda fountain drinks are typically served in
…show more content…
In Western countries, in bars and other places where alcohol is served (e.g., airplanes, restaurants and nightclubs) many mixed drinks are made by blending a soft drink with hard liquor and serving the drink over ice. One well-known example is the rum and coke, which may also contain lime juice. Some homemade fruit punch recipes, which may or may not contain alcohol, contain a mixture of various fruit juices and soda pop (e.g., ginger ale). At ice cream parlours and 1950s-themed diners, ice cream floats are often
The soda that when you guzzle it, the great flavor fills your taste buds and the bubbles of carbonation explode in your mouth leaving a savory taste in your mouth. Dr Pepper is a very popular soda, that is apart of the Pepsi family. Dr Pepper is in stores all around, and is very popular, so not knowing about it, you'll stand out, but don't worry for reading this will inform you of Dr Pepper. This paper contains writing about the history of Dr Pepper such as; when it came to the world, how it was made, who made it, how has it changed, the flavors of it, and how/what are they, the company, doing now, in 2016.
Most alcoholic drinks are not composed solely of pure alcohol. Beer, wine, mixed drinks, spritzers, cocktails, and frozen drinks all contain additional ingredients and additives that often add lots of sugar and calories to your drink. To keep sugar levels balanced, use diet sodas, plain club soda, or water as mixers, and for some kick, add a spritz of lemon or lime to taste. If you enjoy the flavor of liquor on its own, try ordering your drink neat or on the rocks. If liquor is not your drink of choice, opt for light beers and steer clear of sweet dessert wines.
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
Schlosser also points out how the fast food industry is able to secure its influence over the children by taking up such initiatives like providing funding to many American schools that faced budgetary setbacks. He says that corporate ad firms took on school districts as clients and began placing fast food ads in school hallways and on school buses . The corporations came to the realization that an entirely new, untapped market had been opened up to them. Never before had they thought that they could promote their products to kids when they were in school. They saw that the time that kids spent in the classroom was valuable because it was several hours out of the day that the kids could be advertised to. Schlosser also points out how many
Water makes up 75% of human body. It is the most important ingredient in our bodies. Today many people ignore drinking water and concentrate more into the carbonated drinks. One of the main reasons I would think people drink more carbonated drinks (such as sodas and sport drinks) is because of the way a company hype up their products and use their marketing strategies to influence people into buying them. Many benefits come out of drinking water. First, it quenches one’s thirst much better than any carbonated drinks. Second, it keeps one’s skin clear and healthy looking. In addition, it protects the human body from several diseases. Many people choose drinking sodas and sports drinks than water because water does not have much of a taste and carbonated drinks are flavored and tasteful. I guess I am one of those people who has being caught on to the hype of the soda companies. I do not really drink much water I would say I barely drink two cups a day, but I know the how good water is for my body. So I am modifying my behavior by adding more water to my diet.
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
The term energy drinks refers to beverages that contain caffeine in combination with other ingredients such as guarana and other vitamins and minerals. In other words, energy drinks can be defined as a soft drink containing a high percentage of sugar, caffeine, or another stimulant, typically consumed during or after sporting activity or as a way of overcoming tiredness. Energy drinks are highly sweetened, caffeinated beverages that are packaged in brightly colored, slim line containers. They are sold virtually everywhere. At first, energy drinks were sold as a medicinal tonic drink and they have some benefits if person take it in limit. There are various negative effects of energy
Taxing sugary drinks has been a controversial national topic for a while now, most people can agree that the arguments regarding this topic started when New York City's Mayor Michael Bloomberg attempted to ban all outsized sugary drinks from restaurants and other eateries. This sparked great controversy and upset many people regarding Bloomberg and how he used his "power" as New York City's mayor to impose such a ban. Although Bloomberg's ban was not as successful as he wanted it to be, many states and people agreed with what he was trying to impose and started taking matters into their own hands. Cities and states started to slowly ease in their attempt to put a ban on sugary drinks and have people apart of their region follow their attempts. Like Bloomberg, these states are all correct; putting a tax on sugary drinks is a positive initiative that the United States government should work harder to impose.
One contributing factor of obesity today is pop or soda. Sugar drinks are a problem for many people. Both children and adults have to pay attention to what they drink. As adults, we have to set an example for our young children of what is right and wrong. Sugar drinks are high in sugar and have many empty calories. The calories are not the type that fills you up like food. An individual can of soda may contain around 150 calories (Harvard.edu). Soda is also not the only dri...
Surveys have shown that sugar-sweetened beverages are the primary source of added sugar in our diets. According to a Coca-Cola history website, the soft-drinks’ bottle sizes have been enlarged drastically over the past 40 years, basically meaning that we are drinking more soft drinks than ever. As an example, half of the population in the US consume sugary drinks every day, in which about 25 percent gain at least 200 calories from these drinks. Sugary drinks are also the top calorie source in teen’s diets, increasing the risk of diseases such as obesity, diabetes and heart problems from an early stage. It is a significant factor that leads to obesity, so I believe resisting these sugary drinks and promoting healthier products could definitely assist the goal of elevating the number of a healthy
Dr Pepper Company is the oldest major manufacturer of soft drink concentrates and syrups in the United States. Dr Pepper is the company's principal brand. Cadbury Schweppes PLC acquired Dr Pepper/Seven-Up Cos. Inc. in March 1995. The new business will be called the Dr Pepper Company, which will focus on the Dr Pepper brand by handling all beverage system sales, which account for 75 percent of its business, in addition to related independent bottlers. The second operating group will be Cadbury Beverages/Seven Up Co., which will service independent bottlers not carrying Dr Pepper. Dr Pepper/Seven Up soft drink brands now hold about 16 percent of the U.S. market. Dr Pepper and Seven-Up are among the top 10 carbonated soft drinks, with Dr Pepper being the top non-cola soft drink. Other soft drink include: A&W Root Beer, Canada Dry, Schweppes, Welch's, Sunkist, Squirt, Crush and Hires (Levy 1999). According to the soft drink industry report, there is large sales growth recently in non-colas. Dr Pepper was number three in the industry. The reason is because non-colas have above-average caffeine level, and will be aimed at the 12-to 21-year-old market. Obviously, management sees this product as an opportunity to more fully participate in the growing popularity of non-colas.
Most people in America have enjoyed having an ice cold Coca-Cola on a hot summer day, but that sense of joy would be ruined with future potential taxes. Imagine having to pay a tax so the government can try to keep you “healthy.” Taxing sugary drinks has been a popular debate in recent years. Inspired by the cigarette tax, the government’s goal is to limit soda consumption along with consumption of other sugary drinks. Soda is not the direct cause of obesity.
India is one of the countries that this report will cover. Power distance is rather high in India this is evident when observing the rather extreme levels of inequality amongst individuals. It is also apparent in the work place, managers expect their team members to be obedient. Employees also count on being clearly directed when it comes to their tasks and what is expected out of them. Top down communication is employed and negative feedback rarely moves up the ladder. In this society there is no need for justification of an individuals position in the social hierarchy. (Cultural tools, n.d.)
The first step is to understand the effects of sugary drinks on the human body. Daines states that, “Many factors contribute to obesity, but there’s one pernicious one: added sugar” (632). Consumption of sugary drinks alone has held an increasing placement in our daily eating routine. As stated in A Tax That Invests in Our Health, “We consume about 300 calories more a day than we did 30 years ago, and most of those calories come from sugar-sweetened sodas, energy drinks or fruit-flavored drinks” (632).
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.