Social Responsibility and Ethics in Marketing

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According to Grayson (2003), there is a rising trend amongst the academicians as well as the professionals about social responsibility and ethics in marketing. The marketers and MNCs operating in different spheres and regions all over the world have started realizing the significance of Corporate Social Responsibility (CSR) and ethics in marketing along with their role in carrying out the business that takes care of the community’s interest at the same time maximizing the profit levels of their companies (Matten & Moon, 2004). Moreover, corporate social responsibility (CSR) is the ongoing commitment of the business to perform ethically and play a part in economic development at the same time enhancing the quality of life of the staff members and their families and of the local community as well as the society as a whole. Here society implies towards people and customers at large. It is basically an expression employed to illustrate what some view as an organization’s responsibility to be responsive to the requirements of all the stakeholders associated with its business operations (Labbai, 2007). Additionally, in simplest words it implies “what company does, how it does it and when and what people say. Ethics and Social responsibility are combined together and applied in a number of disciplines of management like HR, computer, Finance and many others etc (Grayson, 2003). Further, taking the above discussion into consideration this particular paper attempts to throw light on the concept of social responsibility and ethics in sustainable marketing.
Corporate Social Responsibility (CSR) and Ethics in Marketing
When talking about Social Responsibility and Ethics with respect to marketing, the marketer needs to properly understand the...

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...olutions in a socially responsible manner are the most expected to be successful.
It is highly believed that an effective marketing is undoubtedly the ethical marketing. Effective marketing is all about developing and satisfying a long-term link with the consumers. Caring about the customers not just leads to higher levels of profits (or attaining company’s goals if a company is not-for-profit Company) it is the highly ethical thing to carry out. Deceiving consumer might aid a company’s profits during the short-run, however is not the means for building a successful business. Further, the same is applicable for social responsibility. An organizations needs to care about and give importance to all its stakeholders including customers, staff members, suppliers, distributors, local communities within which they perform business, the environment and lastly, the society.

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