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Franchises vs Licenses for businesses
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It seems like most cars on the road today are Fords. No matter the shape nor model the iconic blue logo always Seems to stand out. Ford began in 1890 when its legendary founder Henry Ford built the first ever Quadricycle. In 1903 Ford Motor company becomes incorporated, and in 1908 Ford introduces the first ever Model T. Fast forward to present day and Ford is still making innovative additions to their vehicles especially when it comes to technology. Over the past 126 years Ford Motor Company has been both successful and profitable. They attribute their success to their work in local communities as well as their ability to Franchise their brand throughout the nation. These aspects and more are what has made Ford such an outstanding and
Social Responsibility is defined as “A business’s obligation to maximize its positive impact and minimize its negative impact on society.” (M: Business, 24) Ford like many companies takes social responsibility very seriously; they listen to feedback from many local communities throughout the nation to better understand what the everyday American wants to see in a Ford product. In a statement on Ford 's website it has a direct message to the consumer “You’re our customer, but, in the global community, you’re also our neighbors. Being a good corporate citizen is an essential part of how we do business. Both globally and locally, we have an ongoing commitment to helping and supporting the communities we operate in, better understanding environmental issues and investing in our people.” The page goes on to inform the readers how Ford has set up grants with local communities in order to fund projects that focus on education as well as the environment and even children with disabilities. These are just a few of the many way Ford tries to give back to the people that have given them so
One essential factor that has allowed Ford to grow is the ability to franchise their brand worldwide. A franchise is defined as A license to sell another’s products or to use another’s name in business, or both.” (M: Business, 75) However, Ford does not allow just anyone to become a franchise owner they first require an educational course to be taken. The program is known as a Certificate for Automotive Entrepreneurs and Leaders are otherwise known as CAEL. The program is held at the W.P. Carey School of Business at Arizona State University. If one does pass the program, they then must work at an automotive dealership for at least a summer. In addition to the business training one must also attend a 45-week National Automotive dealership training. As all training commences Ford requires that a hopeful Franchisee serve as a manager at an existing Ford Dealership for at least one year. According to the website “After all of the training and work has been done a prospective owner needs to prove capital, liquid assets and financing in addition to the business plan. During each phase, there is still no guarantee that the prospective owner will become an owner. It is at the decision of the corporate level once each phase has been completed.” The process is a prime example that ford takes great pride in their product and who sells
Fordism changed American industrial and consumer in many ways such as Henry Ford developed new techniques of car manufacturing and marketing that made it easier for ordinary American citizens to try themselves. After three years of establishing his company “Ford Motor Company” in 1905, Ford introduced to the American people “Model T” for which was a light-weight vehicle that can handle to cruise the country’s poorly maintained roads. In Europe for which the car that is mostly used over there is the “Mercedes” for which was targeted for high-class people of society over there and were superior in craftsmanship in the car manufacturing; however, Ford focused on mass production
He received investments from all over to help form the Henry Ford Company in 1899. Ford’s father was proud to see his son’s name on automobiles, but was frustrated when Ford needed to constantly improve the efficiency. Ford left his namesake company in 1902 for financial reasons. After he left, it changed names to the Cadillac Motor Car Company. Later that year, Ford founded the Ford Motor Company. A month after the company was formed, the Ford Model A was built at the Ford Motor Plant in Detroit. Only a couple of these cars were able to be made every day, so sales were slow. There were only about 2 to 3 workers to assemble these cars. But Ford was motivated to create an efficient and consumer friendly automobile. These innovations resulted in the Ford Model T. The Model T was a great liftoff for Ford and his company, and as a result, he practiced techniques of mass production the would change American Industry, including using large production plants. The mass production technique made it easier for people to assemble cars and the rate of producing these cars were much quicker. It was also a cheaper way to produce automobiles, and in 1914, Ford was able to raise the daily wage to 5 dollars. Production skyrocketed for the Model T and by 1918, half of America had purchased these inexpensive and readily available cars. In 1919, Ford made his son Edsel as the president of the company, but Ford still kept control of the company’s day to day operations. That same year, Ford stopped making the Model T and invented the New and improved Model A , which had better horsepower and brakes, and better overall improvements. By this time, Ford had sold 15 million Model T’s and had opened plants that manufactured the Model
Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and trucks in the world, and it’s operations are well diversified, both operationally and geographically. The company operates the worlds second largest finance company in the world, and is a major producer of tractors, glass and steel. It is most prominent in the US, but also has plants in Canada, Britain and Germany, and facilities in over 100 countries.
Henry Ford realized his dream of producing an automobile that was reasonably priced, reliable, and efficient with the introduction of the Model T in 1908. (XXXX) “This vehicle initiated a new era in personal transportation. It was easy to operate, maintain, and handle on rough roads, immediately becoming a huge success.
Model T’s were everywhere in America, even long after Ford stopped production in 1927. (Henry) While Ford was the number one brand, selling the most cars throughout the early 1900’s, the Model T created a new industry that is distinctly American; the auto industry. Three manufacturers, Ford, General Motors, and Chrysler dominated the American auto industry, and all three companies still produce cars today. The Model T gave birth to the competitive auto market. To this day, car companies in America are constantly racing to innovate, improve, and outsell their competitors. Manufacturing of cars “became the backbone of a new consumer goods-oriented society. By the mid-1920s it ranked first in value of product, and in 1982 it provided one out of every six jobs in the United States.” (history –idk yet) The demand for cars also resulted in a booming petroleum industry, and a high demand for metals, like steel. ( History idk yet) Furthermore, with so many people driving cars, construction of roads was necessary. The popularity of automobiles set off a chain reaction that created new opportunities all across the country. All sections of the modern automotive industry, from marketing to manufacturing, as well industries like petroleum refining, steel production, and road construction, can trace their beginnings to the Ford Model
Henry Ford originally intended the Model T to be the “farmer’s car.” But in order to make a car that was financially available to the common man, Ford needed an industrial revolution that would allow him to produce numerous automobiles at an inexpensive price. He succeeded in doing so by implementing his innovative assembly line and specialized labor for the production of the Ford Model T. By the 1920s, car manufacturing exploded due to Ford’s cheap and simplistic methods of production causing prices to drop significantly and allowing the Model T to fit within the average ...
Over time, Ford business strategy has responded to the challenges of the motor industry. The corporate culture of Ford management is establishing strategic business units that complement the company's global scale and structure.
Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
Ford Motor Company Introduction This paper will address an analysis of the key success factors in strategic planning for the Ford Motor Company, including planning, product offerings, marketing and sales. The paper will also include financial characteristics and a competitive analysis of the Ford Motor Company. Ford Motor Company The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of the world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks.
Social responsibility is the part of the framework of an organization or individual which makes up an obligation to act for the benefit of society. There are many different ways act out social responsibility. The social responsibilities of a business can be classified according to the businesses relationships to the general public, customers, employees and investors. The companies that make their product or service with the rooted mindset of benefiting the community and the world around them do this by providing things like scholarship funds, all natural products, biodegradable storage, and or just by treating the consumer as well as the employees as individuals rather than a corporate dollar sign. Businesses may exercise
Ford is the greatest car company because Henry Ford was an interesting and unique mogul because of these interesting facts. Since Ford has been working for Detroit Automobile Company for a long time he has decided to leave that company and start making his own racing cars. When Henry left he has taken with him nine hundred dollars and schematics for a planned racer. The materials that the frame was built of was ash wood, reinforced with steel plates, the wheelbase is ninety six inches round. This race car that Henry Ford created was about about two thousand and two hundred pounds
While the concept of an individual having responsibility is commonly recognized, modern views have lead to the emerging issue of corporate responsibility. Business Directory.com defines corporate social responsibility as, “A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.” But such a concept has been much disputed since at least the 1970’s.
Corporate Social Responsibility is an organisation’s obligation to serve the company’s own interest and the one’s of the society. Moreover, Corporate Social Responsibility has a definition of a concept where the companies integrate social and the environmental concerns into their own business operation and also on a basis of voluntary with their interactions they have with the stakeholders. Corporate Social Resp...
The Ford family still controls the company through multiple voting shares, even though it owns a much lower proportion of the equity. Ford’s business strategy is the integrated cost leadership/ differentiation strategy; this involves engaging in primary and support activities that allow the company to simultaneously pursue low cost and differentiation. This strategy is flexible and enables Ford to use technology to control the production of a variety of products in moderate, flexible qualities and with a minimum manual interaction, whose goal is to eliminate cost verse product variety. Cost leadership is a strong strategy, but it can be undermined by the frequent changes in technology, the imitation of cost advantage and the loss of focus on consumers. Ford’s differentiation strategy focuses on developing a unique product that consumers are willing to pay for, and the combination of these two strategies enables Ford to stay on its core competencies.