Social Media in the Business World

I was sitting in a lecture for my world regional geography class when my professor asked the students “How many of you sitting in here have some form of social media, whether it is Facebook, Twitter, SnapChat, whatever?” Every single student in that room raised their hand. The next question she asked was “How many of you in here know someone who doesn’t use some form of social media?” This time only one person in that room raised their hand. An older student said his grandpa is the only person he knows that doesn’t use Facebook, or Twitter, or anything else of that sort. In a classroom full of 50+ students it’s crazy to think that only one person in that room could think of someone off the top of their head that doesn’t use social media. That’s the world we live in, dominated by social media, not just in the personal aspects of our lives, but we’re all surrounded by the impact social media has had on our lives. Let’s take a look at how social media has impacted the business world.

Websites such as Twitter, Facebook, and Tumblr have been around for less than a decade. Before social media took off, businesses had websites that customers could browse products. Social media makes it easier for businesses to interact with customers. Before Facebook and Twitter companies could communicate through email or by telephone mostly. Before social media became a big thing, when you wanted to start a business or market a product you’d have to work face-to-face with potential buyers, or investors. Now you can simply post your product to Facebook to see how well potential customers and clients feel about the product, or to get an idea about how it would potentially sell. Advertising, marketing, and the way we communicate within the business wo...

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...ny, whether it is what it sells, how customer service is, or what the customer reviews are. You can find almost anything you want to know if you look hard enough. Companies use social media to communicate, market, advertise, keep up with trends, and to make sure they’re doing what they need to do to keep customers satisfied. They want the strongest brand possible, and they can create that through the use of social media. Social networking within the business world is a game changer!

Works Cited

Baltzan, Paige. "3." Business Driven Information Systems. 4th ed. New York: McGraw-Hill Irwin, 2014. 113. Print

Bendror, Yasmin "Why Social Media Is So Important for Your Business in 2014." Business 2 Community. 10 Feb. 2014. Web. 02 Apr. 2014.

Norton, Chris. "The Seven Deadly Disadvantages of Social Media." Nortons Notes. N.p., n.d. Web. 02 Apr. 2014.