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Impact of social media
Impact of social media
Influence of social media
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Recommended: Impact of social media
Name: Javid Seyidaliyev
Group: M-4
Words: 1620
Introduction
Social media has significantly and permanently revolutionized the culture of interaction and communication especially with the popular individuals of the society. While some popular people refrain from utilizing social media, others have thrived on social media platforms to become extremely influential on the internet. Stars strive to maintain activity on the internet to keep their fans (and haters) busy browsing and commenting on their issues.
Tweeting has remained the most appropriate and influential method of creating an influential personality. Although posting photos and videos on instagram and youtube attract a great number of followers globally, Tweeter is still the best
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Even with her absence from the Internet due to hospitalization, she still remained in the five most popular celebrities across the social sites. Before her accident that hurt her hip, Lady Gaga updated her page with an average of six tweets daily. Most importantly, she does not shy away from expressing her personal issues and sharing the sensitive issues she faces honestly and openly with her fans. According to Forbes 2014 report, Lady Gaga was not only the most popular woman across all the social sites but also the most influential individual on social …show more content…
A celebrity status is a brand which is built on values, behavior, attitudes, hobbies and charity activities. Maintaining a reputable brand is critical for social media celebrities; a brand that people can trust, relate with and one which will remain relevant in years to come (Evans 2010, p 249-250). Social media is essential for growing a celebrity’s fan base as well as creating a platform where such a person can market a brand and connect with fans in a more personal way. In this way, fans will easily relate with the activities a celebrity does and will be ready to give support (Hallam, 2013).It is important for celebrities to communicate their values to their fans. Their fans should know them for what they do. People will be interested in a Face book brand page or follow somebody on Twitter because they are inspired by their messages and can relate to personalities that attract them. Oprah Winfrey was the director and host of the highly rated Oprah Winfrey show. She also is the founder of the Oprah Winfrey network. Oprah has inspired millions with her values of transparency and philanthropy because she has successfully been able to communicate her “Oprah” brand on Facebook and twitter. Even though Oprah is a very popular and influential person, she is considered a friendly person who can be approached by people of low social status. A
Celebrities hold a strong power to influence the lifestyle trends of an audience. As members of the entertainment industry, celebrities are looked up to as role models by a large general public. With such high exposure, celebrities essentially hold the power to positively or negatively influence their followers, from fashion trends to behavioral tendencies, the attitudes and lifestyle habits of celebrities influence cultural qualities and the way in which many people function within society. Mindy Kaling’s career started when she became an intern on the popular show “Late Night with Conan O’ Brien”. Mindy was a 19-year-old sophomore at Dartmouth College when she first started her internship.
It’s no secret that internet and social media has become a major part of our society. In the last 14 years the number of internet users has increased by a whopping 566% and 2,495,518,376 people in this world have access to the internet. 70% of them use the internet on a daily basis. On average that 70% will spend 3.2 hours daily on social media, such as Instagram, Tumblr, Google+ and YouTube.
Continuing, she did a photoshoot for the cover of Vanity Fair, which resulted in controversy because parents did not want their daughters to imitate Miley. This was a precursor to Miley 's now reconstructed star text because she understood that controversy brought in a lot of attention, and she embraced it whether it was good or bad. That 's why she no longer wanted to be the stereotypical-looking woman, so she cut her hair short, got tattoos all over her body, and started dressing provocatively and doing nude photoshoots. She started to change up her songs from strictly pop and country music to doing R&B, rap, and unclassifiable genres. This led her to working with many people from all over the entertainment industry, predominantly with African Americans. Since changing genres, she started singing and rapping about partying and smoking marijuana, which she would be spotted doing with some of the rappers she rapped with. She made twerking, sticking one 's tongue out to the side, and foam fingers cool, which is apart of her controversial and outlandish brand. Overall, Miley Cyrus reconstructed her star text in order to stay relevant in today 's ever-changing
Currently, social media plays a significant role in our everyday lives and the way people in society interacts with one another. A few years ago, before its influence reached the point where it is now, the large platforms such as Facebook or Twitter which function was merely to keep family and friends connected no matter where they were or what they were doing, and the requirements were an internet connection and a smart phone or a computer. People would share pictures or posts to keep others “updated” on their lives and what they were thinking. Now social media platforms are far more complicated. In various of them, such as Instagram or Snapchat, it is not enough to only share a picture or video of your day, but it is almost a requirement and people are pushed to take an extra mile further away and make yourself appear interesting in the eyes of others. The “feed” requires to be eye catching, the captions should be memorable, the places one goes to ought to look way better than they actually are, you have to include friends in such posts to prove one have a social life outside of the phone. The importance of the number of followers, likes or viewers
Social media may be used to develop specific characters by using various media platforms on the web. To establish the presence online, transmedia creators should begin by accessing platforms that viewers are using and already exist. These websites may include Ning, Facebook, Twitter, YouTube, and Instagram (Hayes, 2011). Starting a social media campaign, should begin with the two most widely used social media platforms, Twitter and Facebook. According to research conducted by The Atlantic, “More than 20 million U.S. adults access Twitter at least once a month and more than 170 million tweets are sent every day” (Jackson, 2011). To help create hype about these characters The Goddess Within will establish Twitter presences for their characters, particularly for Athena, the Goddess. With her sassy and forward personality, she would not hesitate to speak her mind, thus personifying this character via Twitter would make for an engaging and fun Twitter experience for users. Athena’s Twitter could also be used to hyperlink to other websites and social media pages created to promote this story world. Another character who may also make for an interesting Twitter ...
Businesswoman, Kim Kardashian West, has created a multi million dollar company simply from her ability to connect with an audience by using her platforms to empower women and capitalizing on her influential online presence to help launch successful products. Success, especially in a social media operated world, is not only about having great talent or high-quality products it is about connecting with an audience in a way that makes them unique in an overcrowded marketplace. Kim Kardashian West is the definition of this idea. Mrs. Kardashian West has millions and millions followers on many of her social media platforms such as Twitter, Instagram, and Snapchat, furthermore, this allows her to make money while still connecting with audiences. While she mixes her personal and brand-driven content on Twitter and Instagram is an ideal way to break out from the “just selling” model that can become unappealing.
In other words, celebrate culture is closely tied to consumer interests, in which celebrities transform their fame to become profitable brands and products. In the last few decades, there have been been multiple phases in the popularity of celebrity culture. According to Marshall, the earliest instances would include the broadcasting of television programs where wider audiences could be easily reached and individuals could be given rise to fame. Further, as the invention of different new technologies came so fast and thick, the manipulation of audiences changed, and the reaches of celebrity culture has greatly expanded - “Entrepreneurial individuals began to recognize the financial value in purposefully promoting certain individuals, and thus a consumer approach to celebrities as brands emerged.” Celebrity culture started to take shape as consumers accepted celebrities as a part of our
Following closely behind Lady Gaga in the highest number of followers on Twitter is the current
1. Learn Twitter Twitter can be an excellent tool for both business and professional growth. There are numerous best practices that you can use to build a following. Learn how to create captivating hashtags and punchlines that make your photos stand out.
Today, Social Media influence people by using celebrities and famous individuals everywhere in commercials and ads utilizing the vast spectrum of today's spread of social networking that is available to us.
Social media has become a major epidemic in today’s society. According to millions of people have signed up on social media websites, allowing their basic information to be shared with the world wide web. Two of the biggest social media websites today are Facebook and Twitter. The new generation tends to use Twitter over Facebook, the older generation prefer Facebook over Twitter. Though Facebook and Twitter serve the same purpose and have many similarities, they both differ in many ways.
During the 1950's, celebrities helped teach morals and family values through television. As television grew more popular, these values were showcased throughout households in the United States. TV shows like "I Love Lucy" and "Leave It to Beaver" taught many lessons that portrayed the ideal American family. These included families who worked together and had loving relationships. Back in the day, people had to have talent to be known worldwide and earn celebrity status. These talents needed to be so extraordinary that society would remember and have interest in them. Today, people can be famous for being infamous. People can get famous for something such as being pregnant or being involved in a scandal. Social media has played a huge part in ordinary people finding fame. Social networks, such as vine and instagram, have led people to become “internet famous”. Social media allows teenagers to project a façade which allows them to create a fake identity, get noticed, or become famous. With these easy portals to fame, becoming a celebrity has become more about “likes” than a realization of true talent.
With its many functions, many can cite the primary uses and gratifications found from Twitter. As shown in the literature review, people can use Twitter for various reasons and potentially receive numerous gratifications, including microblogging, information seeking and dissemination, news reporting, relationship maintenance, and social networking. The first research question determines which Twitter functions are being utilized most by its users.
When a large number of people are on social media, it can be safely assumed that some major celebrities would have social media as well. Whether it is used as a way to tell an audience
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.