Social Initiatives: Tim Hortons

In addition to providing employees with the best resources to succeed, they also encourage corporate voluntarism. An example of this is apparent through the company’s scholarship initiatives, which rewards employees who consistently volunteer throughout the community and are on the verge of attending a college or university. Their efforts have resulted in awarding $1,980,000 in scholarships, which creates a better community environment and opportunities for employee team building as well as corporate image building. Not only does this personal involvement improve the quality of life for these employees, but it also enhances professional skill development.

Likewise, Tim Hortons’ ethical implications are primarily seen through their community

One of their numerous ways they achieve is by bearing in mind the environment when making decisions about their packing. For this reason, they have applied recycling programs to increase the number of restaurants diverting paper packaging and organic waste by 20%. In addition, Tim Hortons is dedicated in decreasing the environmental impact by aiming for a 10% reduction in energy consumption and landfill waste, at their corporate offices by the end of 2015. They are also constantly assessing new technology, design and construction techniques to advance the energy and water efficiency of their restaurant buildings. Thus, not only does it reduce the company’s environmental footprint, but they also profit economically by saving on the utility expenses to function their restaurants. The same achievement is apparent regarding their restaurant equipment as they partnered with a recycling company to implement a menu board recycling program. In total, Tim Hortons ended up recycling approximately 230,000 pounds of materials and generated approximately $25,000 in revenue which will was donated to the Tim Horton Children’s Foundation. Accordingly, there is no doubt that Tim Hortons participates in ethical actions on the environmental side as well to bring economic

By taking a globalized approach, they are expected to open roughly 300 restaurants in the U.S. alone by the end of 2018. Essentially, Tim Hortons has gained the trust of millions of people in North America by their ethical practices. This disciplined approach of contributing to society has allowed the company to gain a commanding 42% share of the quick service restaurant market in Canada. In this case, it is evident from their positive same-store sales growth in the country for the 22nd consecutive year. Their recent annual report also shows continuing top-line and bottom-line growth, which supports the idea of not only attracting new customers, but retaining the loyal ones as well. Because of this, management is working towards opening more than 800 locations in North America. Generally speaking, Tim Hortons’ economic success is unquestionably correlated with the social conditions that are being