Social Influence Of Alcoholism Research Paper

531 Words2 Pages

Abstract
This paper focuses on factors that demonstrate social influences has when referring to alcoholism. Viewing the societal issue of alcoholism with psychology lenses, conformity plays a major role. Since human beings tend to seek integration, people mimic others to gain their approval or avoid rejection. Society has the power to direct individuals to do activities they would not picture themselves doing. The chameleon effect, normative social and informational social influence; highlight the manipulation others have over our thoughts and our actions. Becoming addicted to alcohol can arise from certain actions such as trying a beer or any other alcoholic beverage to possibly leading to an addiction under social norm pressure.
Key words: alcoholism, integration, mimic, chameleon effect, normative social influence, informational social influence, manipulation, addiction, social norm pressure.

Social Influence in Alcoholism …show more content…

Looking at alcohol addiction from a psychological point of view can easily start off by conforming. Conformity makes reference to adjusting one’s behavior or thoughts to others’ in order to fit in a group (1). Taking this into consideration, if someone’s target group is a clique of drinkers, the group’s standard for an individual would very likely be to start drinking. This is proven by Solomon Asch’s study in which the participants were asked about three lines and their length. By the third time they were asked about the lines, all the participants of the test unanimously agreed or conformed. Asch’s test result can be applied to societal issues such as alcoholism. Sooner or later the person will give in seeking to conform to a group and begin to consume

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