Social Identity Theory Paper

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In 1979 Henri Tajfel and John Turner created social identity theory, the theory explains the self-concept perceived by the individuals due to the membership in a group. Social Identity Theory calculates certain intergroup behaviors based on the groups status, credibility, legitimacy, permeability (Tajfel, & Turner 1979). The theory breaks it down into three processes: social categorization, social identification, and social comparison. Social categorization is the process of deciding which group the individual belongs to without social involvement, social identification is the process of an individual indentifying themselves with the group and the group’s social norms and behaviors (Tajfel, & Turner 1979). The third process is social comparison, this process is the individuals own self-concept or the social concept of the group. The third process is where an individual decides if they are in the in-group or out-group (Tajfel, & Turner 1979).
Bellarmine University is already an established group, the students are there for one common goal, a degree. However, the students …show more content…

However, by using the socialization processes of Social Identity theory, it is not impossible. The campaign needs to aim for all Bellarmine students, and that is why the location of the bins and the use of social media are being implemented to create awareness of the program. The second process known as social identification is the way students indentify themselves within a group, the BURP program researches students by explaining that everyone has a recyclable device, and the recycling of their devices poses a positive impact on the Bellarmine community, and is viewed as a social norm. When a student does not recycle his or her device, they are viewed as an individual of the out-group, making the third process, social

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