Société BIC

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A Société means company in French and “Société BIC, the French consumer products company, makes the ubiquitous lighters, pens, and shavers” (Hoovers). The founder of BIC was Baron Marcel Bich, and has begun his company in 1953 with his partner Edouard Buffard, they didn't truly invent the pen, Hungarian Ladislao Bir was the creator of the parts, so Bich had purchased it off Bir (Los Angeles Times). Edouard Buffard was the... “executive Vice President and Director of Société BIC” (BIC Group). In Italy a “Baron” was dominant and was powerful in the middle ages. Marcel Bich used to work in an ink company and had quit to begin his own business, he was actually the product manager of this company. He began simple, like selling just parts of a pen around 1945, in Paris. Ballpoint pens began selling in the United States for $12.50 in each department store (BIC Corporation). BIC was named after the founder Marcel Bich, but only using his last name. BIC was an expensive company that was worth millions (Silverstein). All of BIC products are disposable and they still manage to acquire so much sales. Then on all his inventions of the ballpoint pens and mechanical pencils, to only name a few, had the brand name BIC.

Marcel Bich's first invention in the 1950's was the ballpoint pen. In the Gale article named “BIC Corporation,” it quotes “...he introduced his own line of ballpoint pens. Called BICs- using the phonetic spelling of Bich's name... These BIC pens had a clear, and see-through exterior, and it allowed people to see how much ink they still had left in their ink container, which was placed in the inside of the clear exterior holder, but BIC didn't stop there.

In 1958, BIC b...

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