Smoothie King: Revolutionizing On-The-Go Healthy Eating

661 Words2 Pages

As consumers’ thirst for living healthy, active lifestyle grows, Smoothie King is filling a nutritional void for people on the go with its new Killeen store at 2200 E. Central Texas Expressway, on the access road. The store opens for business by mid-week April 10 with the ribbon cutting ceremony and grand opening Mon. Apr. 24 at 2 p.m.
“We think people in this area are looking for grab and go options that are healthier, and tastier, than fast food,” said Alexandra Myers, 35, president. As a Navy veteran, Myers' business concept is to put Smoothie Kings on, or near, military bases. “It's a great way to bring healthier food choices to everyone, and especially to military personnel, who are always on the go,” she said.
Smoothie King specializes in making fresh, healthy smoothies offering over 40 types, including vegetarian, vegan and gluten free and dairy free. With many add-on items and flavors, the possibilities are almost endless. “We have something for everyone's fitness or nutritional goal,” Myers said, “whether it is for slimming down or bulk up or more protein, smoothies with a purpose is our slogan, and our purpose is your health.”
Four different blends are available, fitness, slim, and wellness and take a break. Among the popular smoothies are The Hulk and the Gladiator, but with 17 fruits and …show more content…

Naval Academy in 2003 studying engineering and then served as a combat information center officer. While she was serving in the Navy, a business opportunity came her way as a silent partner with a Smoothie King company. After she left the Navy in 2008, and received her MBA in 2011, she took over as sole owner of the company. The Killeen store marks her 11th franchise with the12th one opening this summer in Clarksville, Tennessee near Fort Campbell, Kentucky. Her other Texas location is in El Paso near Fort Bliss. Smoothie King opened its first store in New Orleans in 1973 and currently has over 850 stores

More about Smoothie King: Revolutionizing On-The-Go Healthy Eating

Open Document