Smith And Wesson Executive Summary

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Smith & Wesson is a company that extensively uses market concepts. Smith & Wesson utilizes a strong research and development department to satisfy the costumers needs weather it would be civilian, police, and military. Along with Smith & Wesson research and development, they also continue to purchase companies that align with Smith & Wesson diverse products that allow the costumers to continue to purchase a product with the support of the Smith & Wesson brand name and reputation. Smith and Wesson concepts will continue to give the costumer a satisfaction knowing they have just purchased an outstanding product. Smith and Wesson primarily focus is on mass marketing when it comes to their wide range of products that includes shooting and hunting

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