Sixers Social Responsibility

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The National Basketball League is a multibillion dollar operation. On the world stage, basketball is one of the most popular sports, trailing only to soccer (Investopedia). While the ability to generate profit is key to the leagues success, the NBA, as an organization is aware that they have a responsibility to give back to their customers, fans, and the communities that support them.
Social responsibility is a concept that allows an organization to maximize their profit by implementing programs to help improve the environment, the community and help address social problems affecting the community. The 76ers (Philadelphia’s NBA team) have over a dozen different department associated with their organization including Business Operations, …show more content…

“Project 76” is the Sixers employee sponsored program that offers all employees the chance to pledge 76 hours of volunteer service to the community. Recently employees partnered with nearby corporations to help clean and revitalize a local children’s garden. In addition, the Sixers also has a team sponsored initiative that focuses on social responsibilities. The “Sixers Youth Foundation”, allows individual players the chance to give back to the youth living in Philadelphia and the surrounding areas. Donating money to non-profit organizations that support underprivileged youth, providing complimentary tickets to young fans and their families, hosting basketball clinics, and hosting educational challenges are a few approaches being supported through this program. It appears to me that the entire organization understand their obligation to the community. According to the Sixers website 36% of all children in Philadelphia lives in poverty, 41% struggles with weight problems, and only 44% are proficient in reading and math. These statistics, in my opinion, strikes a chord with many of the players in the league. Particularly the players who were raised in tough environments and had to overcome unfavorable odds to make it to the

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