Situational Analysis: Mobile Phones

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Introduction
Mobiles have become the essential part of everyone’s life now days. They are the fastest and the easiest way of communication. Gone are the days when mobiles phones are considered as luxury thing to have with but now it has became the important part of our life to connect with friends and family members. (importance-of-mobile-phones-in-day-today-life)

With the advancement in technology there is the advancement in cell phones also. Cell phones are converted in Android Phones. Android Phones is a smart phone running on Google’s open – source Android operating system. There are various benefits of Android phones like we can perform multitask by using and downloading different applications. There are various company manufacturing Android phones like MOTOROLA, SONY ERICSSON, HTC, SAMSUNG. Dozens and dozens of different android phones are now available, and all of the major cellular carriers in the U.S offer Android phones. In this report we are discussing about new Samsung Galaxy S5 which is launched in 2014. Samsung S5 builds on the design cues in the S3 and s4, but its premium price tag simply isn’t reflected in its cracking, has all plastic body. Therefore Android phones are the easiest and the fastest means of communications by downloading various applications. (samsung-galaxy-s5/21907/samsung-galaxy-s5-review-diamond-rough)

Situational Analysis
• Market Summary - Samsung is at the top of the Android line, and has been managed to maintain the competition with others brands. Samsung Galaxy s5 is the latest android phone of the year and biggest selling android phone of the year also. It has rivals but no other android phone has managed to remain as close as Samsung does. It is already noticed the lines forming outsid...

... middle of paper ...

... doesn’t let it down, a 2.5 GHz quad core CPU, 2 GB of RAM, A 2800mAh (removable) battery, 16 / 32 GB of memory, one of the most vibrant screens that’s been extended to 5.1 inches and add biometrics. (http://www.gsmarena.com)

Success Factors:
Now a day’s Samsung galaxy is said to be the latest Smartphone android phone for summer and spring season. With the improvement in the design and it’s up gradation to Galaxy s4 wins the hearts of many people and it has the maximum number of sales. It is the fastest selling android phone as compared to galaxy s4 and its sales is much better. In terms of sales targets Samsung sold more than 10 million s4s in first month only. This innovative mobile device provides the power for work productivity, protection to safe business and other features to keep us working. (http://www.trustedreviews.com)
Marketing Strategy:
• Mission-

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