Arianna Frazee Professor Moore ENGL 112.T3G Sep 29, 2024 “Share a Coke” To Whom It May Concern: My name is Arianna Frazee, and I am your new advertising analyst. Your “Share a Coke” commercial is very successful in targeting a younger audience, particularly those who feel disconnected from the people around them. The commercial effectively shows that Coca-Cola can help people connect with others, regardless of their race, gender, age or background. The upbeat music and visuals create a positive and happy atmosphere, associating Coca-Cola with joy and connection. The “Share a Coke” commercial is a heartwarming and engaging advertisement that focuses on the simple act of sharing a Coca-Cola with someone special. It features a series of scenes …show more content…
This personalized touch serves as a powerful motivator, as people are naturally drawn to things that reflect their identity to make them feel seen. The commercials clever use of personalization not only enhances the viewers experience but also drives a sense of community and belonging, making Coca-Cola a significant part of their social connections. Not to mention, the ad creates a positive association with the Coca-Cola brand. Using Jib Fowles to appeal to prominence. Jib Fowles describes this as “Here comes the need to be admired and respected, to enjoy prestige and high social status. These times, it appears, are not so egalitarian after all” (Fowles 8). The heartwarming and joyful moments visualized in the commercial bring forth positive emotions, reinforcing the idea that Coca-Cola is a brand that brings people together and creates memorable experiences. This positive association adds to brand loyalty and encourages people that view the commercial to choose Coca-Cola over other beverages. The positive feelings generated by the ad make Coca-Cola not just a drink, but a symbol of joy and
The “Share a Coke” Campaign: In the summer of 2014, Coca-Cola began a new marketing campaign, “Share a Coke” which utilized the globally well recognized Coca-Cola logo, font, bottle, and colors. The campaign, which is still in use today, gives consumers the opportunity to share a custom moment with Coca-Cola products that have an individual’s name on the label instead of the traditional Coca-Cola logo. The basic 8, 16, and 20oz bottles started out with some of the most popular millennial names but
“Share a Coke” During the summer of 2014, Coco-Cola made a splash because consumers had a chance to swap its iconic logo with their names, so they can Share a Coke with their friends or families. Each bottle has a different name or title. Such as “Share a Coke with Yanan” or “Share a Coke with Sheryl.” At that time, my social media sites have been bombarded with images of personalized Coke bottles. I also followed the trend, printed my best friend’s name on the bottle, and then shared on my social
identify and evaluate how the company Coca Cola Limited has applied the marketing concept to their product, Coke. Whilst Coca Cola Limited uses many marketing strategies, this essay will specifically reference the products from the “Share a Coke” campaign. After facing a decline in sales over the past decade, Coca Cola Limited created a marketing campaign called “Share a Coke”. The “Share a Coke” campaign began in 2011 when advertising company Ogilvy & Mather and Australian
connected to each other because of their close relationship to modern technology. “Share a Coke” started back in the summer of 2011 in Australia as a way to get people up and drinking Coke as it was a way for them to gain sells in an already competitive market. (www.coca-cola.com) It was originally made to be a mass appeal to get more sales but it also eventually had a widespread success with millennials. The “Share a Coke” campaign lacks in many ways in itself, it also shows that the labels can bring
If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices. Social media is an imperative public
Share a Coke Campaign When speaking about soft drinks coca cola is one of the top brands to pop in people’s minds. Why is that? Coca cola has monopolized the soft drinks beverage world and it’s the top leading soft drinks company in the world. They have implemented many strategies and tactics in order to accomplish their success. Strategically planning their campaigns coca cola also utilized a couple of media theories such as social influence and demographics in order to convey a successful campaign
1) Industry introduction: Coca cola (coke) world’s familiar brand generally belongs to the food and beverages industry in specific belongs to beverages industry .Coca cola is multinational company which got a dominate market share in beverages industry throughout the planet.There are 27 different varieties of coke made by Coca-Cola. Around 10,450 varieties of drinks made by Coca-Cola are consumed around the world (around 200 countries) each second of every day .some of the other brands under the
Introduction: History of Coca-Cola (Coke): Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world. History of Pepsi:
SECTION I: Product Brief History of Coca Cola Co. and Coke Zero An Atlanta Pharmacist by the name of Dr. John S. Pemberton established Coca-Cola Company in 1886 in Atlanta, Georgia. (Coca-Cola Company 2014) He began with the idea of creating a distinctive soft drink, flavored by syrup mixed with carbonated water that sold at soda fountains. After trying several experiments, his bookkeeper Frank M. Robinson tested one of his last experiments and agreed that it was his best one yet. Mr. Robinson is
for instance, coca- cola vanilla, coke zero, etc. They even teach you how to use coke in cocktails, share their recipes and how to make them by posting informational videos. They use famous celebrities such as Selena Gomez and Avicci into their adversiting. They have a great customer service team that responds to users’ inquiries and concerns, making it more personal, caring about their customers and
be a reliable technique by marketers because consumers fall into what the advertisements are saying. Increasing advertisement exposure to consumers per day allows marketers, such as Diet Coke a more valuable beverage company because their advertisements are simple, making them more effective. The Diet Coke
Introduction The Coca-Cola Company is a leading manufacturer, distributor and marketer of soft drink concentrates and syrups, juice and juice-drink products. The company is a profitable company that trades on the New York Stock Exchange. The original product was formulated in 1886 by john Pemberton, a pharmacist in Atlanta Georgia, who sold it at a local drug store soda fountain as a "treatment for the mental and physical disorders. A few years later, Asa Candler acquired the formula, established
The Coca-Cola Company is one of the world 's largest beverage company constantly create many successful marketing campaigns. In 2014, the company launched “Share A Coke” summer campaign which became one of the best performing campaigns in its history. The campaign was first introduced in 2011 in Australia. It quickly become very successful as it increased the sales by 2% and reversed a decade of consecutive decline in the consumption of carbonated soft drink in the U.S. (Esterl, 2014). The idea was
difficult for the competition to enter the soft drink market include: Bottling Network: Both Coke and PepsiCo have franchisee agreements with their existing bottler’s who have rights in a certain geographic area in perpetuity. These agreements prohibit bottler’s from taking on new competing brands for similar products. Also with the recent consolidation among the bottler’s and the backward integration with both Coke and Pepsi buying significant percent of bottling companies, it is very difficult for a
The New Coke 1. Introduction Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook, 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980's. There were some creeping problems, however. The 87-year old rivalry between Coca-Cola, the traditional market leader, and Pepsi Cola, the perennial