Shake Smart Swot Analysis

677 Words2 Pages

For the goal, first of all, I’m gonna talk about Shake Smart’s goals in the past.

- 6 years ago, the company wanted people aware of their business and get to know more about the brand.
- They also wanted people to see them as a wellbeing brand that provided good taste, health, convenience, and affordability.
- So, these were really important to them to build their brand awareness and image at the same time.
- Also, as you can see here is the company’s logo in the past 6 years. So, they planned on re-branding with a new logo and colors and creating the brand identity that was in-line with their health product offerings.
- Another goal is that they came up with an idea of an app that allowed consumers pay without having a wallet and receive …show more content…

- For the brand identity, as you can see, here is their current logo with a new style and colors that they are having now, which looks different from the past 6 years ago.
- Also, right now, the company has already had their Shake Smart app that provides the menu, nearest locations, and purchase histories. Moreover, this app allows consumers pay with their phone and earn the bonus rewards.

- So, now I’m gonna move on to Shake Smart’s current goals.
- First of all, they want to strengthen their brand positioning in order to make the consumers see the brand unique and different from the other competitors such as Jamba Juice.
- Second, Shake Smart still wants to build their brand awareness and recognition to be one of the consumers’ choices when it comes to healthy foods and drinks.
- Third, they want to improve the customer satisfaction levels, for example, providing consumers new menu, product choices and tastes, services, and promotion.
- The last goal is that Shake Smart wants to expand their business on college campuses from coast to coast.

- For the

More about Shake Smart Swot Analysis

Open Document