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Societal standards of beauty
Gender inequality in the media
Gender inequality in the media
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Recommended: Societal standards of beauty
The place of women in popular culture and changes from past to present.
Why are women sexualized in popular culture?
Introduction
The subject of women in pop culture is very important. Especially in this time period, with the Weinstein’s affair and the Me Too movement, the place of women in popular culture has been questioned. In chapter four of the book Pop Culture Freaks, Kidd (2014) writes “It is difficult to avoid recognizing that women are often placed in vulnerable poses in which they are sexualized and objectified”, which is why my research question is: Why women are often sexualized in popular culture? For centuries, the dominant gender was male, so this impacts the vision of women we all have today. This also impacts the culture which has made this specific image of the woman, and the society we are living in portrayed to us this image from the moment we are born. All of this makes us wonder the place of women in popular culture and what changed. So, I made up an online survey for people to take and have an insight of what people are thinking about my research. In this paper, we will see the woman and the popular culture.
Literature review By doing
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With the survey and all the readings, I found during the research process, I came to a few conclusions. First, the fact that women are still being sexualized in pop culture nowadays come from the fact that it became part of our society that the body of a woman should look a specific way to be attractive and be advertised. This led me to the impression that all women should look like the one you see in advertisement and movies, but it is not the case and every woman should feel good about themselves no matter how they look. It is the society that shapes us to think like this since we are born. It became normalized and that is why something has to be
In “Little Girls or Little Women? The Disney Princess Effect,” Stephanie Hanes covers the sexualization of young girls and women in every aspect of the media that influences children and teens. She explains that girls see media figures, movies, and sports being sexualized, and how this is causing children to associate looking and acting a certain way to being ‘the perfect women’. Hanes believes the hypersexualized media is causing girls to obtain a negative body image and it’s killing their self-esteem. The author proposes what she believes society should do about overcoming this obstacle, and how people can crush the stereotypes about women; to her everyone is responsible and should aid in fixing these problems. She explains that the media
First, the film is associated with the concept of gender, which emphasizes the physical, behavioral, and personality traits that are considered to be appropriate for men or women. Males are expected to be strong, aggressive, and competitive while females should be beautiful, emotional, and especially sexually attractive. Many girls and women feel deeply depressed when comparing their bodies to the unrealistic models’ bodies on advertising which is edited by Photoshop in many hours or even in many days. Those female characteristics presented in daily TV shows, movies, advertising, video games have become normal and widely acceptable. Also, the film associates with the concept of patriarchy which believe in male dominance. According to the misrepresentation of female role on mass media, women often see themselves in the roles of mothers, workers, models, or gold diggers. Women are valuated via their beauty and sexuality rather than their capability. Conversely, the appearance of males in heroes, executives, or political leaders in mass media makes men more powerful than women. The media generates the gender stereotypes and makes people believe in their gender roles. Finally, the sociological relevance of Miss Representation is that the media plays an important role in shaping male and female’s belief in their role and value. As the result, it is understandable for gender behaviors and gender inequality in the
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
The documentary Miss Representation identifies the numerous ways women are misrepresented in the media, including in news, advertisements, movies, and television. The title Miss Representation emphasizes that the way we portray women in the media is a misrepresentation, as in it does not do women justice and oftentimes, has a negative impact on the perception of women. Frequently in the media, women lack leading roles and complexity, are held to an unrealistic standard of beauty, and are subject to objectification and beautification (Newsom, 2011). These misrepresentations lay the groundwork for gender socialization, and therefore, shape how women perceive themselves and are perceived by others.
Sexualization of women is taught to the public from an early age through the media. This is not a new phenomena, however. As Roberts and Zurbriggen (2012) address, the problem exponentially compounds over time, as evolving mass communication technology creates more opportunities for the press to teach sexualization. New technology is not entirely negative though, as it allows the public to more easily engage in discussions regarding the expression of
The TV and Film Industry’s Portrayal of Women has drastically affected many of their lives, much too often women compare themselves to the female images they see on television, film, and advertisings; at both the conscious and subconscious level, these media images of women lower self-esteem and affect behavior at every age and stage of life. We know they are unrealistic, yet they apply so much pressure on women to conform, and influence how we live, love, work and play. This gender role that society has generally considered appropriate for women is wrong. It makes so many of us women want to buy materials we don’t need, with the money we don’t have only to impress people we don’t know. So many teenage girls are unwarily developing eating disorders and dieting without realizing that they don’t need to live up to the ridiculous standards that society has set for us. It’s difficult to be who you want to be without having someone look at you a certain way when it’s all around us, the constant pressure put on us to be like all women on television, commercials, movies and advertisements, these industries’ powerful influence on society has given everyone around us the wrong idea of what “should” and “should not” be. A woman should be able to express herself and feel free to do what she wants with no judgment.
Worse, when women swallow the emptiness, loneliness, and naked violence that comes with their gender performance, their ability to develop self-awareness on matters such as academic, sexual, reproductive, safety, and health care rights no longer exists. When characters such as Ruth from Green Girls come to believe that womanhood means being on display and having to perform their roles as women in public spheres despite the feelings of wanting to shield oneself from strangers, they lose their freedom and become fettered to performative roles. Their performance of gender becomes, as Butler mentions, the result of both subtle and blatant coercions. These coercions offer a script of life that women must follow in order to remain the star of their
There is this idea currently surrounding the music industry, that in order for a woman to achieve success they will have to sexualize themselves. This idea is seen in the controversy surrounding Miley Cyrus with her new “movement” in order to strip the Disney Start Hanna Montana image. This controversy thickened after Miley’s Video Music Awards (VMA) performance this August. This year VMA’s is know for Miley Cyrus Twerking on stage with little clothing, a foam finger and dancing bears. Since the end of the performance the controversy over Cyrus grew like a wild fire all over the media outlets. The majority of people believe that Miley Cyrus is sexualizing her self in order to gain fans and supporters in the music industry. This idea of selling your body in this industry is not a new idea but dates back even before Miley Cyrus started her already long career as an entertainer. This idea of the sexualizing of women in the music industry does not stop with the performer or concert but it has a greater and lasting impact on the youth in this country.
The sexualization of women in the 21st century has led many to wonder whether or not the feminist movement actually resulted in more harm than good. Although the progress and reform that came out of the feminist movement is indisputable, things such as equal rights under the law, equal status and equal pay, the reality is that the subjugation of female roles in society still exist, and the most surprising part about this is that now women are just as much as at fault for this as men are. Ariel Levy defines female chauvinist pigs as “women who make sex objects of other women and of ourselves” (Levy 11). This raunch culture is mistakenly assumed to be empowering and even liberating to women when it is in fact degrading and corrupting to the modern feminist movement and makes it more difficult for women to be taken seriously in society. The shift in the nature of the feminist movement is in Levy’s opinion attributed to by the massive industry now profiting off of the sexualization of women, the reverse mindset now adopted by post-feminists and women in power roles in our society, and ultimately the women who further their own objectification as sex objects and thus, so by association, deem themselves lesser than man.
Women in media have been developed over many years to appear and pose a certain way, to achieve a certain appearance. Historical oil paintings, dated back to 1500s, have one customarily viewer, this being males. ‘Male gaze’ is described to be the ‘sexual objectification of women in fine art, as well as other various media outlets’, that the media/paintings, has a male spectator observing the female being painted or photographed. Females in historical oil paintings have been commissioned and painted by men, making them the typically viewer of media/paintings. Women learned to be aware of this ‘gaze’ as they have been under strict conditions by their fathers, husbands by being subjugated and kept illiterate, this being through the Renaissance
A common trend in the entertainment industry today is the objectification of women in society. Sexualizing women are seen in media such as; movies, advertisement, television show and music video, where their main focus is providing the audience with an image of women as sexual objects rather than a human. This is detrimental to society since the media is producing social stereotypes for both genders, which can further result in corrupted social habits. Objectification in media are more focused on females than male, these false images of women leave individuals with the wrong idea of the opposite sex. As media continuously use sexual contents regarding women, the audience starts underestimating women. Specifically movies, it allows media to shape the culture’s idea of romance, sex and what seems
It is shocking to see the digression in humanity’s morals and values over the past decade. As cliché as it sounds, the media is the center of it all. The way women are being represented, from our television sets, the radio, pornography and even art has pushed beauty to the top of the list of controversial and widely debated topics around the globe. “Whenever we walk down the street, watch TV, open a magazine or enter an art gallery, we are faced with images of femininity,” (Watson and Martin).
Since the beginning of time, women have always been seen as things purely for the pleasure and benefit of men. Women have always been objectified. Objectification is seeing and treating a person as if they did not have thoughts and feelings, as if they had the status of an object.{1} Only in recent years have they begun to be seen as individuals of equal intelligence and ability. You may think, ”Women have had equal rights for a while. I do not see how this is a problem.” It may not seem like women were given their rights recently, but in our history, women have been treated objectively for thousands of years, even dating back to biblical times. Still, even when women have the same rights, opportunities, and responsibility as men, women can be found almost everywhere being treated as though they were incompetent and lesser human beings.{4}
Popular culture is often dismissed as frivolous, unimportant or simply mindless entertainment, both by media critics and by academics. However, it is important to examine and think critically about popular culture and what it can tell us about the society that we live in. In the specific case of the relationship between gender and popular culture, popular culture is informed by the way gender is structured and the structure of gender is, in part, reinforced by popular culture.
You can see in the media in almost all occasions women being sexualized. From beer to burger commercials women in the media are portrayed as sexual beings. If they are thin and meet society’s standards of beautiful they are considered marketable. Over the...