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Objectification of women in advertising
Objectification of women in advertising
Sexism in the music industry essay
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Pop cultures misogynistic, portrayal of women is becoming more and more apparent by the day. When people turn on the TV, stroll through the street, plug in their earphones, the images bombard them. In pop culture, women are increasingly becoming sexualized. Women’s bodies are used as a tool to attract viewers, sell a product, and appeal to male fantasies. Popular culture bombards girls and women with the message that in order to be accepted as beautiful, they have to look like the women in commercials, ads, and TV. This causes women and especially young girls to develop a misconstrued, superficial image of beauty. The sexualization of women is displayed in almost every facet of media and pop culture, but I specifically will be focusing on music, advertisement, and film.
Women are portrayed as in a sexualized manner that is purposely used to appeal to the senses of men. They are shown as objects of desire in all aspects of media, but is perhaps most often used in advertisements. For example, we can see the use of women in Axe Deodorant ads. In the Axe ads there is a male model that is accompanied by an attractive female, who seems to be attracted to the male simply because
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Today’s hip-hop generation is criticized for its negative portrayal of women which can be seen in music videos and lyrics. Hip hop artists are continuing to sexualize the female form, degrading women by using terms such as bitch, hoe, and slut to describe them in their lyrics. Women are pawns in the game of status and are objectified in the process. The use of women as sexualized props is often shown in music videos, as almost every music video that is produced will most likely feature half-naked women dancing sensually in the background, all while being objectified by their male
In his most recent album, Kanye West raps, “Now if I fuck this model/ And she just bleached her asshole/ And I get bleach on my T-shirt/ I 'mma feel like an asshole.” He suggests that it is the girl’s fault for getting bleach on his tee shirt, which she only did to make herself more sexually appealing. This misogyny in hip-hop culture is recognized to bring about problems. For instance, the women around these rappers believe they can only do well in life if they submit themselves to the men and allow themselves to be cared for in exchange for physical pleasure. In her essay, “From Fly-Girls to Bitches and Hoes”, Joan Morgan argues that the same rap music that dehumanizes women can be a powerful platform for gender equality if implemented correctly.
In the article “ From Fly to Bitches and Hoes” by Joan Morgan, she often speaks about the positive and negative ideas associated with hip-hop music. Black men display their manhood with full on violence, crime, hidden guilt, and secret escapes through drugs and alcohol. Joan Morgan’s article views the root causes of the advantage of misogyny in rap music lyrics. In the beginning of the incitement her desires shift to focus on from rap culture condemnation to a deeper analysis of the root causes. She shows the hidden causes of unpleasant sexism in rap music and argues that we need to look deeper into understanding misogyny. I agree with Joan Morgan with the stance that black men show their emotions in a different way that is seen a different perspective.
The semantics of the word “hoe” lead to defenders’ thoughts that a man can be a “ho” too. Men who defend this thought might point to the fact that a ho is “…anyone who has ‘too much’ indiscriminate sex…” (Rose, 171). In this instance, they are putting less weight into the fact that these words are used to put down women. Rappers might use these terms in lyrics in order to diss another man by attacking their manliness. Defenders of hip hop like rappers say that “bitches and hoes” are a specific type of girl, and that when they use those words, they don’t mean to reference all women. However, the reality is that rappers use these words pertaining to all women. Women who listen to the music are attracted to this demeaning image, because at least it would be “about them”. So, when hip hop’s defenders’ say that “there are bitches and hoes” to further their argument for hip hop, they reassure women that a hyper-sexualized image and lifestyle is acceptable. For this reason, this argument ignores the effects of these impressions on women, and attempts to legitimize the classification of women as figures existing to be used by
In The Venus Hip Hop and the Pink Ghetto, Imani Perry argues that the over-sexualized, unattainable bodies of black women in popular culture will lead to the breakdown of feminism and the positive body image of the everyday black women. As hip hop music continues to become more popular, the sexist messages presented in lyrics and music videos are becoming more common to the everyday public, including young black girls developing a self-image. Instead of these girls being exposed to healthy, positive role models who encourage individuality and that there is more to a woman than her body they are given hip hop video models whose only purpose is to look sensual on screen. The strong women that do exist in the hip hop genre are pushed to sexualize themselves or their lyrics to sell records or stay relatively unknown. Although Perry’s arguments are logical, I believe that she is creating a slippery slope of logic. A genre of music cannot destroy the self-image of black women that has existed for generations.
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
Today many of the songs by male hip-hop artists use derogatory terms to objectify women by placing themselves in a hierarchal and controlling positions. In the song “Broccoli”, D.R.A.M. labels women as “lil mama”, “bitch”, and “baby mama”. “Lil mama” is mostly used by young men who are trying to get a young woman’s attention. On the other hand, the negative connotation that has been placed on the label, “baby mama”, is used to categorize women who happen to be the mother of a man’s child and nothing more.The label, “Baby mama”, is used in several modern R&B/Hip-Hop songs to refer to women who happen to be the mother of a man’s child and nothing more. A woman is then stripped away from potentially being seen as anything more than a mother. After having the child, a woman‘s individuality, character custom values is soon neglected by society. As a result, she is only commonly seen as the “baby mama” of a man, which further reinforces the stereotype of a woman’s societal role. ”, is used to categorize women who happen to be the mother of a man’s child and nothing more. “Bitch” is one of the many over-used derogatory terms that have been defined by Adam and Fuller (2006) as “a woman who thinks of no one but herself and is willing to do anything to obtain material
In the American culture today, women are becoming more sexualized at a younger age due to the influences of the corporate media. Corporate media and society form the perfect idealistic body that women should have and is constantly being promoted making younger girls start to compare themselves to them at a young age. Certain shows and movies, such as Disney, influence young children and teenagers through their characters as to how a woman is supposed to be accepted. The way the corporate media and society make this body image they want women to have starts in a very early stage in a woman's life without them knowing. There are these childhood movies, such as Disney, Barbie and Ken dolls, programs such as Netflix, teen magazines, and the most common source of them all, the internet.
This study works to examine the use of sexual objectification of women in music videos today. The primary purpose was to examine the differences between genres, specifically hip-hop and country. I tested the following; Women are more likely to be sexualized in hip-hop music videos than in country music videos.
Women have consistently been perceived as second-class citizens. Even now, in times when a social conscience is present in most individuals, in an era where an atmosphere of gender equality 'supposedly' exists, it is blatantly apparent that the objectification and marginalization of women is still a major social issue. In reality, progression in terms of reducing female exploitation has been stagnant at best. Not only is the degradation of women a major problem that to date has not been eradicated, but it is actually being endorsed by some music celebrities. There are a growing number of people who purchase rap albums that support the fallacy that women are mere objects and should be treated as such. As the popularity of rap continues to climb at unprecedented rates, so too does its influence on the perception of women. In the vast majority of hip-hop songs, the depiction of women as sexual objects, the extreme violence directed towards them and the overall negative influence these lyrics have on the average adolescent's perception of women make rap the absolute epitome of female exploitation.
Hip Hop a grass movement started in 1974 in the South Bronx in New York City. Created to end gang violence, a voice for the underrepresented minority. Rap music is critical to understanding the hip hop generation’s gender crisis, a crisis between sexes that allows African American males to blatantly disrespect African American women for the sake of the culture. The consistent referencing of African American women as ‘bitches’ and ‘hos’ and the hyper sexualization of their bodies is harmful to the African American community. These images instill that it is alright to represent black women in this nature, and harmful to the young girls who are intaking all these negative images. Harmful to both the perspective of young men and women Hip-Hop is like a pillar in the African American culture. It represents how each generation views themselves in this society and how they internalized these narratives. In this essay I will summarize the main arguments in Chapter 7 of Gender talk , discuss the creation and deconstruction on views
Hip-hop and rap music are commonly criticized for its anti-feminist lyrics and degrading exploitation of women in music and music videos. (Sharpley-Whiting ) Many feminists have taken action against the music industry, which produces these messages in the music they release. However, in the hip-hop genre there are plenty of successful female rappers promoting feminist views, artist such as Queen Latifah and Mary J. Blige have made the choice to condemn the derogatory culture towards women. (Oliver, 382–384)
The most common theme in hip-hop music videos is the objectification of females. Women are portrayed as sexual objects throughout the videos. In some videos they are seen as a type of reward or trophy for the male. Other times they are seen holding money to gain the attention of men or are even portrayed as slaves willing to do anything to please the men in the videos. According to Catherine MacKinnon, “Objectification involves treating a person, someone with humanity, as an object of merely instrumental worth, and consequently reducing this person to the status of an object for use” (1989). Her point relates to the hip-hop music videos because the idea that they transmit is that women are only objects available at anytime for men’s use. When women are objectified men feel more “powerful” or “successful” by showing the have control over women.
A common trend in the entertainment industry today is the objectification of women in society. Sexualizing women are seen in media such as; movies, advertisement, television show and music video, where their main focus is providing the audience with an image of women as sexual objects rather than a human. This is detrimental to society since the media is producing social stereotypes for both genders, which can further result in corrupted social habits. Objectification in media are more focused on females than male, these false images of women leave individuals with the wrong idea of the opposite sex. As media continuously use sexual contents regarding women, the audience starts underestimating women. Specifically movies, it allows media to shape the culture’s idea of romance, sex and what seems
Similarly to other industries, females are unequally represented within Hip Hop culture across the board. From the start, emcees were traditionally males, proving the struggle for a woman to pursue a career in Hip Hop difficult. In modern society, it seems the culture is obsessed more with how a woman is portrayed rather than if she is a talented artist. For advertising and recognition, it is almost imperative that a female artist wears tight, skimpy clothes and “give the audience a show” with provocative dancing and lyrics. For women, beauty is basically expected by society. Keyes might refer to most of today’s female artists as “fly girls” (2016). Salt N Pepa and TLC are prime examples of prominent female figures within Hip Hop culture that dressed in a way to attract attention. For these women, the outfits merely grab the attention of the audience so they can then focus on the message behind their lyrics. While women are already underrepresented in the field, they also have to work harder for the same success that male counterparts
The issue being presented in this video is the over sexualization and objectification of women to sell a product. Sexualization of women, and men, is unfortunately incredibly common in westernized culture and is constantly being one up’d by the images being portrayed, constantly reinforcing the stereotypes of gender. The problem with this add is not only the sexualization and objectification of the women, but also the subtext of the theme. This ad essentially copied and pasted the official video of Robin Thicke’s "Blurred Lines” and added phallic products for more effect, the women in the ad are nothing more than props surrounding the product, and at one point literally becoming a table on which the “Beats Pill” is displayed. This is worth