Sex-Role Stereotyping In FCC-Mandated Students

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Sara Nederhoed
Jericho Curry
Hope Kane
Angelea Holder

Barner, M. R. (1999). Sex‐role stereotyping in FCC‐mandated childrens educational television. Journal of Broadcasting & Electronic Media, 43(4), 551-564. doi:10.1080/08838159909364509

This study examined sex‐role stereotyping within FCC‐mandated children's educational programming. The author, Mark Barner, Ph.D. is chair of the Communication Studies Department and an associate professor at Niagara University. He teaches classes including Media Writing, Video Production, Film & Culture, Introduction to Digital Media Production, and Senior Seminar in Mass Communication. In the study, it revealed that males had a greater representation than females and both male and female characters exhibited …show more content…

Author Donald Davis from the University of Georgia looks specifically at the demographics of portrayals of women characters in television in the 4 decades starting with the 1960s ending in the 1990s. As the journal furthers, it directly mentions the way women in television start to stray away from the typical role as the homemaker and add some substantial qualities to their characters. This journal also touches on the Cultivation Theory, mentioning the way television teaches children how to act, immigrants how to integrate into society, stereotyping among society.

Glascock, J. (2001). Gender roles on prime-time network television: demographics and behaviors. Journal of Broadcasting & Electronic Media, 45(4), 656-669. doi:10.1207/s15506878jobem4504_7

The study provided gender demographics and behaviors on network prime-time television shows. The author, Jack Glascock is an associate professor at Illinois State University for the School of Communication and has researched into media content and its effects. In this study, Males were found to be more physically aggressive with females being more verbally aggressive, especially in comedies. Also notable was the discrepancy behind the camera, where males predominate and which was found related to on-camera

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