Sex In Advertising Essay

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Women and sex are portrayed everywhere in the media and they can also be used in ads. Sex is so abundant and seen everywhere now whether it be T.V shows, movies, or ads for sandwiches. That is because it’s something that is attractive and the whole point of an ad is to attract people so they see it, and persuade them to buy their product. We are drawn to sex because it’s human nature and every human being is effected by it. This goes for the same in the BK Super 7 Incher ad for Burger King. The ad uses the concept of sex to attract people and lure them into buying the product. The ads use sex as it’s intended meaning, and can be viewed differently by both sexes, but when the genders are switched, the ad’s intended meaning doesn’t work out …show more content…

The ad shows the profile of a young blonde female with a lot of makeup on one side. The female in the ad has a surprised look on her face with her eyes opened big and her mouth in a sort of “O” formation. On the other side of the ad where the female’s eyes are pointing is a picture of a sandwich. The sandwich is the BK Super 7 Incher which is the main point of the ad and what it is trying to sell. In the top right of the ad is the slogan and logo for Burger King. On the bottom the ad there is a few words that are in a large font that says, “It’ll Blow Your Mind Away”. In the caption, the words,” It’ll Blow” are quite a bit larger than the rest of the caption and the other words are smaller and beneath the larger words. Underneath that it shows another picture of the sandwich and has the name of the sandwich printed below it and also shows information of the sandwich along with that the price of it …show more content…

If the ad had a male looking at the sandwich in the ad instead of a woman it would change how a lot of people felt about the ad. With the ad having a female as the main point, it’s more in the, “cultural norm” because females are used a lot in ads to sell things by using good looks and sex. But if a male were the main point of the ad it would mean the same thing, but deeper down it would be different. Because the ad’s hidden meaning is sex, then if the male was switched with the female and made the main point of the ad then the ad would depict homosexual sex rather than heterosexual sex. With the controversy of gay marriage, the reaction to the ad would change drastically and the main selling point of sex would be the ad’s

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