Segmentation Of The Nursing Home Industry

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Recommended: Aging population impact on healthcare

General environment: Analysis of the seven segments o Demographic: obviously this industry segment is highly affected by population drivers such as age and life expectancy. Life expectancy rates have been increasing in the last ten years, thus, increasing in turns the amount of individuals with multiple medical conditions. o Economical: GDP affects the nursing home sector but it is not the most predominant factor. This is due to the help which is provided to low income residents from local authorities. The only case in which GDP significantly affects this segment is when the one purchasing the service fall within the category of “self-payers”. Nursing homes are usually quite expensive if the individual extends the length of it stay. Thus consumers with lower GDP will tend to consider nursing home with lower cost and will not have the privilege of taking into account other variables that may be consider relevant such as for example how close is the home to where their relative live. Another element that is extremely significant is that individuals whom enjoy the usufruct of nursi...

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