Seasonal Marketing Strategy

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Some businesses, such as those in the fashion or cropping and harvesting industries, rely on the seasons for certain product sales. When the seasons change business owner, or their hired marketers, have to make adjustments to the market plan. The strategy used in this process is referred to as a seasonal marketing strategy. In retrospect the four seasons are of course spring, summer, fall, and winter. Seasonal marketing should be in sync with the seasons. Sure each season holds a significant holiday, but seasonal marketing is not always based on those holidays (Wagner). According to Vivian Wagner, author for E-Commerce Times, random seasonal events can sometimes acquire higher stature, than those of significant holidays. Tapping into the consumer’s way of thinking is critical to providing him/her with whatever products he/she wants when they are wanted (Wagner). In the fashion industry certain clothes sell better in certain seasons. Coats, jackets, beanies, scarves, gloves, etc. sell better in the winter and the fall. Whereas in the summer shorts, flip flops, and bathing suits sell best. With cropping and harvesting, particular foods can only be grown at particular times. Farmers’ Markets, taken under consideration, have certain produce items that they can sell in only certain months. Thus being said, seasonal marketing is important to the …show more content…

This particular strategy focuses on one portion of marketing a product. It is based on personal interest in a way. By definition niche marketing is “a portion of a market that you 've identified as having some special characteristic and that 's worth marketing to” (Niche). Being that niche marketing is very specific, it is often referred to as small (Lindsay). Even though niche markets are specific, they are more narrow than small (Lindsay). Niche marketers narrow down their marketing technique to a unique feature of a product/service and reach more consumers in that

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