1. About the SHAWA: The idea: SHAWA is an upscale entrant into the fast casual dining segment in Saudi Arabia, one of the restaurant industry's strongest growth areas. Featuring amazing food served in a line style setting, build your Mediterranean meal as you move down the line. It has an innovative menu and setting that drives repeat business not only through traditional lunch and dinner segments. At SHAWA, the customer first chooses if they want the order as a wrap or in a bowl. Then select the main ingredient (beef or chicken SHAWA, falafel, grilled vegetables). Lastly, the customer chooses from fresh toppings and sauces. We also offer sides such as hummus and tabouleh. We have a competitive edge in regards to the overall quality and differentiation of our products, and in the cleanliness and ambiance of our seating area. Our sandwiches, sides, etc. are all of the finest quality, and to be refined through taste-tests. The menu is designed to appeal to a health conscious customer. Furthermore, our focus is on simplicity of menu (few ingredients with many combinations), fresh quality ingredients, welcoming setting. There are no large players in fast-casual Mediterranean in Saudi Arabia. However there are other players competing in the fast-casual segment mostly in burgers with only “The Counter” is offering customer made burgers. There is high demand on this casual and customized segment of restaurants. Mediterranean cosine is one of the most in demand in Saudi Arabia. However most of those are either upscale or take-out which opens an opportunity for SHAWA to be first to market. 2. How to market the business: SHAWA aims to reach customers with a meaningful and creative manner and will focus its marketing to appeal to its ... ... middle of paper ... ...the market with a pilot branch 8. M&A strategy: We are open to mergers and acquisitions as long as it serves growth of the business and maintains its identity. In selecting merger partner: a good partner company should provide clear benefit to SHAWA either by scaling capacity that enables faster growth or by cost efficiency through shared resources. Points to look at the merger or acquisition: • Cultures and systems need to be compatible between the SHAWA and the new partner for the merger or acquisition to be successful • Analyze financial of the partner to insure no liabilities are passed on that are not covered • Decide on which assets we will retain and others that will go into the deal and understand that also for the partner asset allocations • Negotiating elements: valuation, stock options, assets allocation, short term and long term payments options.
Ruth’s Chris house has been a successful franchise in all the four restaurants existing outside US, and in this regard, the company seeks a breakthrough into other new international markets. The best business ground worth considering presents Brazil as the next destination for Ruth’s Chris as far as international expansion is concerned. A look into the prospects of Sao Paulo in Brazil as the next target requires a SWOT analysis of the new ground that would aid in the assessment of the finer details of the prospects that await Ruth’s Chris as a franchise.
Everyone wants their food to taste superb when going out to eat. Both restaurants served excellent homemade chips and salsas as well as queso dip. Reading the menu to order was no problem and both places had a wide variety of options to choose...
Gaughan, P. A., 2002. Mergers, Acquisitions, and Corporate restructuring. 3rd ed.New York: John Wiley & Sons, Inc.
wonderful quick meal right in front of you. They show you hands on how to prepare and cook
A bright open café that offers food made with absolute love, the menu offers something for everyone. Favourite menu items such as crunchy sourdough toast laden with creamy avocado and sprouts is offered alongside daily changing specials such as abundant Nachos, Veggie Burgers and seasonal curries. Their baked offerings are fresh, tasty and free from anything artificial. This is a veggie-lovers paradise.
...d research and development with regard to menu items. Offering dinner menu items and consistently updating seasonal items has proven to be beneficial to Panera.
...dditionally, the merger can take place in smaller phases. For instance the first phase may include change of the physical look of the branches and the signage - – so as to convey a consistent view and experience for its customers. This phase may also include effective communication to the employees to educate them about the merger, ensure them of their positions and encourage them to participate in the merger. Second, the firm can totally combine the bank’s technology and the information systems which will allow the merged firm to operate as a single entity and to become fully operational. The management should implement the merger with care and prudence, aiming for minimal disruption for the customers and should communicate extensively to ensure all its stakeholders are kept fully informed as they make changes.
The success of Panera’s competitive strategy is based on the company’s ability to create value for customers, effectively expand their reach through new locations, and their ability to exercise financial control of their operations. Panera has created a valuable experience for their customers by combining the casual atmosphere of a coffee shop with the quality of a sandwich shop and the expedited service of a fast food establishment. Furthermore, Panera experienced incredible progress from 1999 to 2003 based on their well planned growth strategy. The company avoided the limited growth experienced by restaurants in urban areas by strategically placing their new locations in areas that were pre...
That brings a great challenge to succeed, and lets the leadership work in new and innovative ways to make such a merger successful. McClelland’s theory states, in regards to the need for achievement, that people strive “To excel one’s self.to rival and surpass others. to increase self-regard by the successful exercise of talent” (Kreitner & Kinicki, 2010, p. 215). By this definition, the merger would motivate leadership to excel in the face of a challenge, and to increase their professional self-regard in their success in doing so. On an individual level, you are asking the performers and employees to recognize both economic and social climates, and to come together in action to save both their careers, as well as their passion for life....
First of all, Saudi Arabia and China have some similarities. The former has the international airports and the latter has too. Saudi Arabia keen on literature just as China does. Fast food is popular not only in China put also in Saudi Arabia, for examples, Mc Donald's hamburgers, French fries and Kentucky fried chicken. In addition, both Saudi Arabia and China have made a mutually enriching exchange of cuisine. There are Chinese restaurants in Saudi Arabia, where diners can enjoy Chinese food, for instance Chinese meal in Suzhou with rice, shrimp, eggplant and vegetable s...
Companies merge and acquire other companies for a lot of strategic reasons with different degree of success. The success of a merger is measured by whether the value of the acquiring firm is enhanced by it. The impact of mergers and acquisitions on organization can be small and big in other cases.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
When entrepreneurs plan their business future they will consider how they can increase their business size or profit in a short period. Entrepreneurs may consider growing their business or company by using a merger or an acquisition. These methods can be a speed up tool and a short cut to enlarge their business. (Burns, 2011) Also they can reduce competition, make it easier for entrepreneurs to think about the market and product development and risk reduction. Furthermore, some lesser – known companies can improve their firm’s image and market power by using merger and acquisition with larger firms. However, there may be risks associated with merger and acquisition related to lack of finance and time. (Burns, 2011) This essay will discuss more deeply the advantages and disadvantages of using mergers and acquisitions, showing how it can affect firms and market with the case study.
We present best quality of food to the regulars customers with best presentation and excellent way of service.