Parmbir Nagra
Mr. Campo
END3U1
6 October 2014
Satire Ad Reflection
An effective satire ad uses strong humor devices and creative strategies to bring forward major issues to its target audience. In my satire ad I displayed humor devices to draw attention to global issues of habitat loss and species extinction in the world. The humor device of understatement was used in the image and writing parts of the ad. For instance, the image of the panda sitting on the couch and talking to the people; made it appear that is not a major concern that a panda is acting like a human. This is funny because it is unnatural for Giant Pandas to talk to humans and for a large size animal to live in a house. In another example, understatement of the word “renovation”
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was used in the first box. This is when, the panda thinks that there is going to be a small change in his house, whereas his home is completely altered in the box below. Also, this is very similar to the type of humor “surprise” because it is unexpected for people to think that the panda’s house is going to be completely destroyed into a construction zone. Another humor device was black comedy to show the issue of habitat loss and species extinction. The unexpected box on the bottom half was presented in a dark way of showing no demolition of panda house. This issue was treated with bitter humor and used to shock people. Lastly, an example of verbal irony was “building a better tomorrow,” where it shows an image of destruction of environment and wildlife. This is verbal irony because the quote was sarcasm. Moving forward, these humor devices was used in the ad to mock the China Three Gorges Dam Cooperation and showing issues that need improved. To make the satire effective the message has to be directed to a certain audience. The main target audience for this satire is towards teenagers and adults. This is because they can successfully identify the issues quickly and understand the message of protecting the environment. Also, teenager and adults can found the dark humor to be funny because they are mature enough to understand it. Furthermore, to make this ad appealing to the target audience I used many different strategies to leave a lasting impression. From the WWF website, I learned the Giant Panda is a very majestic creature and is admired by the world for its cuteness; so I used it as the animal for the ad. Plus, I felt that using the panda for the ad, it could be a very distinguishable animal to many people around the world. For example, WWF founders stated the panda logo is “a strong (and) recognizable symbol that would overcome all language barriers.” (Giant Panda 2014) Additionally, I incorporated stunning visuals to attract people’s eyes to the ad. By keeping the ad minimalistic it made the ad seem modern and professional. All in all, by using different types of humor and insightful research I successfully created a satire that brings to light environmental issues in the world. Annotated Bibliography Dell'Amore, Christine. "Has Half of World's Wildlife Been Lost in Past 40 Years?" National Geographic. National Geographic Society, 30 Sept. 2014. Web. 04 Oct. 2014. This article explains that the “2014 Living Planet Report” an index that tracks the numbers of animals in selected populations of vertebrates concluded that 52% of the earth’s wildlife is gone. The "Living Planet Index" went down by 52% from 1970 to 2010. Mainly to due with habitat loss, hunting, and climate change. This article made me realize that people are taking away all the wildlife and it is becoming a growing global issue that deserves more attention. This article assisted me in picking the issue of species extinction and habitat loss for my satire. "Giant Panda." WorldWildlife.org. World Wildlife Fund, 2014. Web. 03 Oct. 2014. ¬¬¬This website provides information on the endangered species of Giant Pandas in China.
The Giant Pandas are very majestic creatures and are admired by the world for its cuteness. The website provides information on how the animals are becoming extinct based upon varies of factors that reduce their population numbers. This source had a major role in my process of picking an animal to use for my satire ad. In the website it stated that the WWF founders chose the panda for their logo because its was “a strong (and) recognizable symbol that would overcome all language barriers.” (Giant Panda 2014) I felt that using a panda for my ad was a good idea because pandas are very distinguishable animals to many people around the world.
Hollis, Nigel. "Why Good Advertising Works (Even When You Think It Doesn't)." The Atlantic. Atlantic Media Company, 31 Aug. 2011. Web. 02 Oct. 2014.
In this article from “The Atlantic,” explains what characteristics make an ad effective. The best ads are the ads that draw attention to the brand by using catchy jingles, iconic images, or funny stories. This article by Nigel Hollis helped me improve upon my idea for the satire by adding more humor devices. For example, adding black comedy and surprise it made the ad more funny or controversial. By adding these types of humor I made the ad more memorable and effective by leaving lasting impressions of the issue in the audience’s
mind. Hvistendahl, Mara. "China's Three Gorges Dam: An Environmental Catastrophe?" Scientific American. Scientific American Inc., 25 Mar. 2008. Web. 02 Oct. 2014. This article discusses the Three Gorges Dam, which to many is considered to be an environmental catastrophe in the area of Yangtze. Even the government is concern that this dam would kill off species by interfering with the natural ecosystems. Plus, lead to many natural disasters due to the geologic fault lines. Also, this dam would harm the biodiversity in the area by flooding caused by water displacement. This article helped me find an institution to make my satire out of; the state owned China Yangtze Three Gorges Development Corporation. "Yangtze." WorldWildlife.org. World Wildlife Fund, 2014. Web. 05 Oct. 2014. This website discusses the China’s Yangtze River the third longest river in the world and the home to all the Giant Pandas in China. However, due to economic growth; many industries are destroying the river and the ecosystems around the Yangtze River. Construction projects as the Three Gorges Dam are destroying the ecosystems by stopping the natural flow of water. This website helped me find the institutions to mock; Three Gorges Dam Project Construction, and the Chinese Government.
The Onion’s mock press release markets a product called MagnaSoles. By formulating a mock advertisement a situation is created where The Onion can criticize modern day advertising. Furthermore, they can go as far as to highlight the lucrative statements that are made by advertisements that seduce consumers to believe in the “science” behind their product and make a purchase. The Onion uses a satirical and humorous tone compiled with made up scientific diction to highlight the manner in which consumers believe anything that is told to them and how powerful companies have become through their words whether true or false.
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
This article’s target is to raise alertness, give caution, and create comedy about the often-misleading advertisement industry. Through convincing writing techniques the onion uses exaggeration, scientific data and medical explanation, to make fun of an everyday advertisement. The writer(s) also create a methodical and noticeable satirical piece of literature.
While the tone may range from playful to angry, satire generally criticizes in order to make a change. Exaggeration, parody, reversal, and incongruity are satirical devices. Author’s use satirical devices to strengthen their central idea.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising. Works Cited Gladwell, M. (1997). The New Yorker. Listening to Khakis.
Every day in today’s world, people encounter advertisements through various media forms such as television commercials, magazine ads and billboards. Through advertisements, advertisers can persuade their viewers to buy their products through persuasive tactics. In a September 21, 2015 Sports Illustrated issue, Gieco Insurance ran an ad which used subtle hidden messages, encouraging words, and appetizing images to create a desire for its product.
Slogans are the main tool used by advertisers today to influence our behavior. In addition, after reading Brave New World, it is apparent that the slogans used today are no different than the slogans created by the World State leaders. Slogans are everywhere, but what exactly is a slogan and why are they so effective? Advertising slogans are intentionally short, memorable phrases used in advertising campaigns (Talabi 31). Simply noted by author Dave Lakhani, "short sentences and simple words sell" (146). So it is no mistake, that "slogans are designed to be that sticky, catchy repeatable copy or phrase that actually then starts to evolve into visual mnemonics and tremendous shortcuts" (Soat par. 8). According to author, Felix Talabi, the shorter the better (31) so advertisers need to be clever with the few words they will combine to make that slogan. A slogan must be concise in order to be effective, the less words, the easier to remember (Talabi 33). That is the reason why slogans can easily persuade and manipulate people on a subconscious level. According to advertising expert, Melissa Tracey, "good slogans are notorious for getting stuck in your head" (par. 4). Those who read Brave new World observed the frequent use of slogans and how they worked, and as of today, "the slogan still maintains its prominence as an important advertising technique" (Reece et al. 41). No one
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.
(2010). McClintock, Ann. A. & Co. “Propaganda Techniques in Today’s Advertising.” Eds. Chait, Jay. A.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a