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Business level strategy of Samsung
Samsung electronics marketing
Short introduction of Samsung
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Company and Market Introduction.
Samsung Electronics is the world leader in the production of semiconductor and telecommunications equipment as well as in digital convergence technologies. In the 87 offices of the company in 47 countries work about 70,000 people. The company consists of four main units: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business.
Today it is difficult to find an industry that does not involve Samsung Company and products of it. Under this brand is produced everything from microwaves and toasters to digital cameras and stereos from cars to ocean-going vessels and aircraft. On the domestic market in South Korea Samsung Group also deals with financial transactions, insurance and security activity, resulting in the formation of more than 50% of the total state budget.
Samsung Electronics Co., Ltd. mainly associated with production of electronic products. It works in two directions: end product production and component production. Its end product plants produce digital media products, such as digital televisions (TVs), monitors, printers, computers, air conditioners, refrigerators and others, and communication products, such as mobile phones and network systems. Its component factories produce semiconductors, such as memories, storages and others, and liquid crystal display (LCD) products, such as thin film transistor (TFT) LCDs and active-matrix organic light-emitting diodes (AMOLEDs). On April 1, 2012, it merged with SAMSUNG LED CO.,LTD., and spun-off its LCD business. On August 13, 2012, it acquired a 100% stake in its sub-subsidiary SEHF Korea from its overseas subsidiary SEHF. On December 1, 2012, it merged with its wh...
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...o measuring the number of times per period, a business sells and replaces its entire batch of inventory again. In general, a higher value of inventory turnover indicates better performance and lower value means inefficiency in controlling inventory levels.
Settlement Period for Trade Receivables
Samsung 50,30 53,43 48,41
Sales Revenue to Capital Employed
Samsung 1,70 1,53 1,51
Liquidity Ratios
Current Ratio
Samsung 1,54 1,61 1,86
LG Electronics 1.07 1.11 1.14
Acid Test Ratio
Samsung 1,20 1,26 1,48
LG Electronics 0.69 0.75 0.69
No credit Ratio
Samsung 9,07 9,03 11,92
Capital Gearing Ratio
Samsung 0,05:1 0,09:1 0,09:1
Interest cover ratio
Samsung 29,70 24,20 50,40
Investors’ ratios
Earnings per share
Samsung 0,09 0,08 0,15
Price/Earnings ratio
Samsung 12,67 15,14 8,12
Dividend Yield Ratio
Samsung 0,94 0,42 0,65
Dividend cover ratio
Samsung 8,42 15,70 18,85
... of its profits generated out side of the U.S, during the years 2011 and 2012 the company revenues from outside of the U.S. has declined in a little bit and as of 2012 the company had 86% of their revenues generated outside of the U.S region. As a company that achieve almost 90% of their total revenues out side of their home country, we see clear that Texas Instruments is a company that seeks for globalization and promotes its principles. With the South Korean Ministry of Education (MOA) is planning on spending 2 billion dollars on education infrastructure to provide its students better tools to perform in the real world. And the fact that we know the South Korean culture truly appreciate the value of higher education, it is almost essential for Texas Instruments to jump on this opportunity and provide their unique product for the benefit of the South Korean culture.
Technology in the modern world is advancing at an enormous pace. Innovative products are always being introduced using more advanced technology each day. Older technology is therefore getting outdated at a very high rate across all sectors in the economy. Aimed at outdoing competitors, many companies have turned to innovation, research and development which have brought about improved levels of technology. The rate of technology advancement globally varies with each country that General Electric has invested in as they vary in terms of resources available. Among the countries with the highest rate of technology advancement are United States and Japan which General Electric has ventured into.
The inventory turnover decreased from 3.8 to 3.59. This is explained by the higher increase in the average inventory (37%) than the increase in cost of sales (29%) during 2005. This means that the rate at which inventory is sold is dropping
Samsung has the widest range of product portfolio that include: Mobile phones, home appliances, TV/Video/Audio, tablets, PCs, printer, camera, camcorder, periphe...
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
From Korean Pop stars to dramas, South Korea has it going on. It seems that there is not one Asian country that has not had the Korean Wave, a Chinese term given to South Korea referring to the exportation of their culture, completely wash over it. What started as an Asian sensation, the Korean Wave is now beginning to spread globally, ranking South Korea as one of the top countries known for its exportation of culture. Between music, television, and video games, South Korea’s economy is rapidly increasing as the world continues to fall in love with its entertainment industry.
The LG Group was born in South Korea in 1947, combined other two Korean companies named Lucky and Gold-star. And has operations in various segments such as chemical, energy, machinery, metals, finance and services. Its logo consists of two elements, the letter LG gray and symbols in red, the letters "L" and "G" stand for "Life's Good" in the slogan, however LG stands for its name. (Huang, J. & Kim, H., 2013). LG Inc. is one of the global leaders and technology innovators in consumer electronics, mobile communications and home appliances in the world. The main arm of the group is LG Electronics. Established in 1958, quickly became a global force in converging technology products in electronics, information and communication, designed to meet the needs of different customers and improve their lives. As a worldwide corporation, LGE's operates under the product concept of marketing management. Is a company that is devoted to "fast innovation and fast growth" (LG Electronics Sustainability Report, 2013). Focused on developing new electronics products, according to the LG Annual Report 2013, based on an LG internal survey of “TV models available for purchase in 2013” the first TV with OLED technology in the world is of LG, the Curve LG OLED TV in the first moment, is being a product development for a rich and specific niche, LG believes that this model will be standard in the coming years. The objective of this essay is to analyse the marketing mix of the this new LG TV.
Suisse analysts estimated that Samsung would lose at least US$17 billion in revenue from the production
This chart indicates the Samsung electronics value chain and also presents primary activity of Samsung includes basic research, product design and product development. Samsung arrange the first step of the value chain that relates to technology development and some product development.
Samsung’s achievement is to take leader rank of the electronics market from Sony who had occupied consumers electronic market over twenty years.
Samsung’s product development includes all three approaches. Samsung invested in a Customer-centered new-product development. The new-product development focuses on finding new ways to solve customer problems and create more customers satisfying experiences. The “new management” is a top to...
Originated as low-cost manufacturer of black and white televisions in the year 1969, super sized with a semiconductor segment in 1970s, Samsung delivered massive volume of low-cost consumer electronics to domestic and OEM products to both domestic and global markets until 1993. Due to this fact, company didn’t develop global brand awareness until then. In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent.
Refrigerators are a life necessity by everyone in the world today their basic feature which is the ability to keep food and drinks cooled and fresh are essential for daily life. Artificial refrigeration began in the mid- the 1750s and developed in the early 1800s (Figure2f,2016). Throughout the year’s fridges have become a higher tech and can do so much more than just its regular functions. Many companies have made modern day top of the line refrigerators and they have amazing features.
Since the nation has almost no natural resources, their strategy was to create an export-oriented economy which as of 2014 was the 7th largest exporter in the world. Although it still focuses on beverage and food production, including Soju, the highest sold alcoholic beverage in the world, the manufacturing industry has been infiltrated by electronics, assembly lines, and technology. The major technological manufacturers located in Seoul include LG, Samsung, Kia, Hyundai, and SK Group. Many believe that the South Korea’s rapid economic development, especially in regard to technology, is due to the country’s strict education system leading to an educated and driven
At the first direct competitor, Samsung Galaxy S8 is one of the famous and top smartphones in the world. Samsung Group is a South Korean in Samsung Town, Seoul. Samsung Galaxy S8 has the second highest retail price which is RM 3,699.00 contrast with the others six products. Fundamentally, the retail price of Samsung Galaxy S8 is the highest price among the Android Phone. This may not attract many customers to purchase Samsung Galaxy S8 due to the price is not a big difference to the highest price that is iPhone 8 Plus. Besides that, Samsung Galaxy S8 will attract the people who need the high-tech features.