Samsung Case Study

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Recommended: Short introduction of Samsung

The Samsung Group is a business conglomerate based in South Korea, including a number of subsidiaries . Samsung 's primary focus is on electronics, heavy industry , construction and defense industries . Other major insurance subsidiaries include Samsung , advertising, and companies in the entertainment industry. Samsung is one of the largest businesses in Korea, producing nearly one-fifth of total exports. Company History : Samsung was formed in 1938 by Lee Byung- chull as a trading company located in Su- dong . The company started as a small grocery store , trade in goods produced in and around the city, as well as their own noodles . The company grew and soon spread to Seoul in 1947 , but left after the Korean War broke out . After the war , Lee expanded into textiles and built the largest woolen mill in Korea. Successful diversification became a growth strategy for Samsung , which expanded rapidly in the insurance, securities , and retail trade . Samsung focuses on remodeling Korea after the war with a central focus on industrialization . Samsung entered the electronics industry i...

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