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Walmart’s corporate and business strategy over time
Walmart history summary
Walmart history
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The Millionaire's Mishap
Sam Walton, founder of the retailing company Wal-Mart, once said, “If we work together, we’ll lower the cost of living for everyone...we’ll give the world an opportunity to see what it’s like to save and have a better life” (“Our History: Sam Walton”). Throughout the “Leaving a Legacy” unit, many historical and social movements as well as people and the legacies that they left, have been explored. Sam Walton created one of the biggest retailing industries in the United States and has left a lasting legacy. In 1918, in Kingfisher, Oklahoma, Sam Walton was born to Nancy and Thomas Walton (Trimble 16). Although Sam and his family did not personally feel the effects of the Great Depression, he was taught that working hard
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Wal-Mart, along with Sam’s Club, which first opened its doors in 1983, lowered their prices to help people purchase quality items at a low cost. At least, that’s was what Wal-Mart told people. In reality, Sam Walton created a giant superstore that keeps prices low by obtaining almost everything from foreign countries for an extremely low price. Seen in Robert Greenwald’s film, Wal-Mart: The High Cost of Low Prices, Chinese workers can make a product for about $0.18. Wal-Mart will resell this item for about $14.96. True, Walton’s “Buy American” movement saved some American jobs from going overseas and helped struggling companies get back on their feet, but this movement eventually died because Mr. Sam was only willing to work with companies if they changed in order to “fill our requirements” (Hornblower). Furthermore, Wal-Mart stores have a tendency to store their herbicides, pesticides, and other toxic materials outdoors in their parking lots. When it rains all of the toxic chemicals get washed away into a storm drain, which eventually makes it way to the ocean, or flows directly into a nearby river, which is used for drinking. Wal-Mart was fined $3.1 million, the largest fine ever made for a retailing business, for violating the Clean Water Act in 2004 by the Environmental Protection Agency (EPA) in nine states (Greenwald). Mr. Walton also created the Critical Need Fund, where associates of Wal-Mart can donate some of their paycheck to help other associates during a time of need. In 2004, Wal-Mart associates gave over $5 million to the fund, while the Walton family gave only $6,000 (Greenwald). To some, the Wal-Mart legacy is great: allowing people buy quality products at a low price and employing people of other nationalities and races that other companies won’t employ. But to others this low price and availability comes at a cost: environmental and economic problems are truly at the heart of the Wal-Mart
Wal-Mart, a "Big-Box Retailer" employs more than 2.1 million associates worldwide and has two-thousand seven-hundred stores in the United States with many more in Argentina, Brazil, Canada, Central America, Chile, China, Germany, Japan, Korea, India, Mexico, Puerto Rico, and the United Kingdom, making Wal-Mart the largest retailer in the world. "Wal-Mart accounts for upward of 30 percent of U.S. sales, and plans to more than double its sales within the next five years" (Lynn 29-36). Why is Wal-Mart so successful, and is Wal-Mart actually bad for America?
Besides all the points that I have stated, Wal-Mart has had to pay fines due to breaking Child Labor laws and Illegal Immigrant laws; fines up to $11.5 million for just those two types of laws. Wal-Mart is not good for this economy, for the people, and the company, in a whole, is criminal. If the people let Wal-Mart stay on the track it is on, the United States will not have anything but Wal-Marts. Wal-Mart will become a monopoly and put everyone, who started with something more than greed, out-of-business.
Sam Walton was born on March 29, 1918 to Thomas Gibson and Nancy Lee Walton near Kingfisher, Oklahoma. They lived on a small farm but when that was proven non-profitable they moved out of Oklahoma to many towns across Missouri. Sam Walton was the starting quarterback for his football team and was an honors student. He attended the University of Missouri, where he majored in Economics. After a few setbacks Sam decided he wanted to own his own department store. His dream came a reality in the fall of 1945 when he purchased a store in Newport, Missouri with the help of his father-in-law.
There is a lot that goes into being a successful company, and making the Fortune 500 list is most every business owner’s dream. Sam Walton is credited with being the founder and first Chief Executive Officer (CEO) of Wal-Mart. Walton and other CEO’s of the company were able to shape the success of Wal-Mart by implementing strategies that would revolutionize the way retail stores do business, all while pushing Wal-Mart to the top spot on the Fortune 500 list. This paper looks at a few different strategies Walton implemented that ultimately benefitted the company to increase revenue. How did Wal-Mart become the retail giant that it is today? T.A. Frank of Washington Monthly gives a brief history of Wal-Mart in his article Everyday Low Vices.
But Wal-Mart’s care for us goes beyond that simple relationship. As many of us have seen if we have been to a Wal-Mart, they hire people who normally would not be able to get a job. The company knows that by broadcasting itself as positive and helpful in nature it can increase its revenue and in turn increase the amount of assistance it provides to us the consumer. “In 2004 Wal-Mart donated over $170 million. More than 90 percent of these donations went to charities in the communities served by Wal-Mart stores.’ Even more heartfelt than this, Wal-Mart was the leader in goods based relief efforts for victims of hurricane Katrina. “Walmart’s response to the hurricane was lauded even by its critics: it donated more than $20 million worth of merchandise, including food for 100,000 meals, and it promised jobs for all of its displaced workers.” And the first supply truck to arrive at the superdome was a Wal-Mart truck.
Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last dime from its thousands of suppliers, who are left with no profit margin unless they adopt the Wal-Mart model of using nonunion labor and shipping production to low-wage hellholes abroad." (The Nation, March 4th 2002 www.thenation.com/doc.mhtml?i=20020304&s=hightower).
Walmart is a company that can be seen from many different perspectives. Due to its vast size; it can be easy to identify its faults and environmental issues surrounding the company. However, they are well aware of these problems and criticisms and have made many efforts towards issues around the world. The motivation and desire Walmart have to improve the world we live in today can be seen through their treatment of employees, suppliers as well as their efforts towards the environment and other humanitarian issues. Given this, there is still endless resources on the web proving the company to be one of a negative burden on society.
...al-Mart’s methods to keeping these prices down have been immoral. In addition, they have taken advantage of town resources for example, subsidies, employee benefits and exploitation of cheap labor. Even though they have surpassed significantly in attracting customers all over the nation, they failed to do so ethically. This has created losses to competitors, and the battle for profit is an ongoing one. Therefore, I believe that Wal-Mart has become an economical disaster to competitors and the US as a whole. This is due to the exporting of huge amounts of funds to Asian countries, which in turn reduced the funds in the US due to continuous import costs.
While Walmart gives jobs to Americans all over the world, Walmart also takes them overseas to China where labor is cheaper. In order to keep their prices low for their customers, Walmart demands that corporations keep their prices or they will drop the company’s products. When the price resin increased in the mid 1990’s, Rubbermaid was unable to keep production costs down, so they increased the price of their products. This lead to Walmart dropping their products for a few years and Rubbermaid selling their American production factory and moving to China. Which caused them to become
Walmart is one of the most successful franchises of all time and continues to take fire from multiple angles, whether it’s about the costing of jobs, the wages, the health insurance, the small business destruction, or the environmental impact, but can always back itself up by negating those claims with facts that proves that it is beneficial to the community.
Today Wal-mart has a higher GDP than the entire country of Switzerland, but don’t worry they’re pretty neutral about it. But there has also been news about how they treat there employees. In 2004 an article was released entitled Everyday Low Wages: The Hidden Price We All Pay for Wal-Mart, and soon after Washington got involved. The bad publicity took a toll on Wal-mart and in fact is still today, Maryland passed a law in January, 2006, that said larger employers, such as Wal-mart, must spend at least 8% of their payroll on health benefits for their employees, and now many other states have followed suit. The bad publicity also made it so 8% of customers shop elsewhere because of what they’ve heard, this has caused lower expected sales around the holidays during 2004, and 2005. Some things they’ve done is in 2006 they paid employees on average 9.36 dollars, while other major retailers like Target and Sears pay on average 11.08 dollars. While this can be easily denied by Wal-mart, another way they have gained bad publicity is from something called off-the-clock work. If they had not finished their job they had to clock out and then still finish their job, meaning they wouldn’t get paid for
Walmart has had a long-standing presence in America society since the middle of the 20th century, seen as a place to get everything done, Walmart has become a fixation in our society. From grocery shopping, to changing your oil and even filing your annual tax returns, Walmart is always there, everyday. Started by Sam Walton in 1962, it began as a small operation catering to a small Arkansas community. It was started on principles very similar to small local businesses in small towns. Today Walmart has gotten a different, darker reputation. On the surface, Walmart may seem like the solution to everyday issues. Low-income families are attracted to the low prices, and people who work odd hours benefit greatly from the 24 hours a day that many Walmarts are open. Lately, Walmart has also managed to be publicly recognized as a store that sells many of today’s green products, including organic food, environmental conscious cleaning products, as well as, paper products made from recycled paper. However, underneath all this, Walmart has a different side. Exploitation of its workers is widespread amongst Walmarts who do not belong to a union, especially in the United States. Wal...
Castro Wright as the vice chairman of Walmart took charge of these initiatives after surprising statistic from his research. Therefore, he built the Project Impact with three strategic initiatives which are “Save Money, Life Better”; “Win, Play, Show” and “Fast, Friendly and Clean”.
The success of Wal-Mart has yielded admiration and sometimes condemnation from numerous stakeholders. While some people applaud the retail giant for improving the living standards of citizens, creation of jobs, and improving the welfare of its employees, others argue that the retail giant has disrupted communities, brought down small retailers and compromised the living standards of
While keeping in mind they are a business which rely on profits. Walmart is a popular company that is known for their low prices. This corporation is also known for giving back to communities by making charitable contributions of 100,000 grants annually, as well providing disaster relief to various countries burdened by disasters and donated $100 million dollars to neighborhoods and law enforcement agencies. They also provide employees with college grants to obtain a two or four year college degree, Walmart is investing in their employees by giving them an advantage in their future. Walmart has also found ways to reduce waste by creating materials that are nontoxic and are recyclable friendly. With the use of sustainability, strategic philanthropy, causing marketing, shared values and stakeholder that is why this company was ranked number one by Forbes list in