Salvation Army Drift Stores

1060 Words3 Pages

Here is the report topic I have been selected to work on my final recommendation report. This report will be focusing on improving public consciousness of charitable services offered by the Salvation Army Thrift Stores to attract donors by helping them to understand the true value of donating and to increase revenue to achieve its mission. • the situation that makes this report necessary – how the problem is affecting the audience Like many other thrift stores, due to lack of awareness, The Salvation Army Thrift Stores suffer from the increasing problem of waste disposal due to unwanted donations. While most people drop off easily sellable items, some donors are treating the thrift stores like garbage dumps, which force the company to pay …show more content…

(At this point, you are not required to analyze the problem in depth nor to offer recommendations or solutions. Save those for your recommendation report). The basic problem for this current situation is less awareness of the society about the charitable services offer by the Salvation Army. Though the Salvation Army interact with the social media, it does not focus much on interacting with public relations, especially within the store. For charitable organizations, constant interaction with both media and public relations are really important in attracting donors, which ultimately enable the company to achieve its goals. Without convincing donors about the value of the company’s mission and the right use of their donations, The Salvation Army Thrift Stores having hard time getting good donations. That is the reason why people tend to donate whatever leftover after cleaning their houses just to get rid of their unwanted stuff, without concerning whether they are reusable or …show more content…

I have been working for the Salvation Army Thrift Store for more than three years. As a Sales associate, I am often interacting with thrift store shoppers and donors to help find their needs and accept donations. The most frequent question the donors and customers ask is where the store money goes. It is clear that people are not well aware of what is happening with the process of Salvation Army Thrift Stores. Most often they believe it is just a place to buy things for very cheap prices. However, customers still bargain for the lower prices without realizing that even the money goes to charity. In addition, I have noticed that some donors leave items that are not accepted unintentionally as they are not aware of what is accepted or some leave garbage intentionally as an easy way to get rid of unwanted and unusable items. Therefore, I believe communication plays a major role in enhancing the store performance and achieving its

More about Salvation Army Drift Stores

Open Document