Salesforce Case Study

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Due to the nature of the services that salesforce offer, the production capacity is virtually limitless, this is because only one unit of the product is made. Once the software is released, only copies of the software in various forms is distributed. As a whole, the software industry has a different perception of economies of scale. Most of the costs are linked to software development and marketing. However, marginal costs when distributing are very low. Salesforce is no different and practically, it is difficult to find the data which quantify those costs and Salesforces’ ability to utilize Economies of Scale. Even in Learning Economies it isn’t possible to quantify the unit costs as the learning is not in the production of the solution offered …show more content…

In terms of geographic distribution, Salesforce’s corporate strategy has been and to this day is keen onto expanding into new markets. They have entered the Indian market by implementing in 2008 and opened its own data center in Singapore in 2009; the first one outside of the United States. This opening in the Asian market has resulted in an increase of market share and the fruits of the labor increased Salesforce percentage of revenue exponentially* first JP Morgan Financial. The company is now present in over 25 countries around the world.
The biggest corporate strategy moves for Salesforce has been focused on acquisitions and partnerships. It isn’t not unreasonable to say that it has been crucial to Salesforce’s rapid expansion and success. Their first partnership started with IBM in 2000, simply allowing the company to market and sell their products on their website. Fast-forward to 2007, a major milestone was hit when Google decided to use their software for their analytics (for e.g. YouTube Analytics). By 2008, Apple and Amazon integrated and now depend on Salesforce. In 2011 Salesforce’s aggressiveness increased and acquired over 10 companies. Their focus area alignment of the acquisitions is broadly the following: could services, CRM space, solutions, communities and

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