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Boost juice executive summary
Impact of social media on purchasing behaviour
Impact of social media on purchasing behaviour
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SWOT Analysis of The Retail Zoo Company
Executive Summary
The following report provides an analysis and evaluation of the internal and external environments of the company Retail Zoo, however the main focus is on one of their franchises Boost Juice. A SWOT Analysis is a useful tool in producing a new product, it helps determine the company’s future “opportunities from its strengths and will protect its weaknesses and strengths from external factors”.(Bensoussan, BE & Fleisher,CS, 2008).
The information in this report comes from databases, financial articles, company reports, books and academic journals. Boost Juice is a successful business however there are many threats and weaknesses that influence the company’s overall performance. A reduction in sales and limited multimedia advertising are factors that have affected Boost Juice’s ability to create and further develop products. However in addition to this, Boost Juice has many strengths and opportunities that have a positive influence on the company. Iconic Branding and Growth have allowed Boost to open its doors to new markets and introduce new products into the business.
Introduction
Retail Zoo Pty Ltd is an Australian non government company that has approximately 450 employees. The company operates 2 major food and beverage franchises Boost Juice and Salsas Mexican Grill. Boost juice was founded in 2000, there are now 190 Boost Juice Bars situated in Australia and another 50 are located globally across New Zealand, UK, Chile, Kuwait, Singapore, Indonesia and Thailand. The major shareholders who have invested money into Retail Zoo are Allis Investments, The Riverside Comapany and Macquarie. (IBIS World, 2013).The main objective of Boost is to “become one ...
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...ng this product on facebook or other internet mediums will persuade consumers into buying and trying this new product. This weakness can be turned into an opportunity, this because social media is a powerful resource that can attract customers and brand products throughout all global markets.
S-O
Tea is a beverage which can be sold throughout Australia and global countries. The fact that tea is a healthy alternative to sugary sodas or energy drinks full of caffeine is an advantage for Boost Juice. Boost is able to sell this product world wide as it is cheap to produce and consumers in all countries would be interested in purchasing this product. Selling tea in international markets will allow Boost Juice to expand its doors to new consumer markets, this will influence Boost’s overall market share and profitability.
There are multi-factorial scenarios, which have an impact on the marketing strategies for a brand. In case of off-brands, it becomes critical for the organization to closely monitor the market environment and develop a marketing strategy that helps the off-brand to compete with established national and international brands. In this report, marketing strategy for Dr. Thunder is presented which would help the brand to acclaim nationwide promotion. Dr. Thunder is a soft drink brand offered by Wal-Mart in its stores. As the brand is cheap therefore there are less number of factors to be considered by customers at the time of purchase. In this sense, Dr. Thunder can be asserted as being a low-involvement brand. There have been no major advertising campaigns run by Wal-Mart to market Dr. Thunder as a brand. For this reason, the recommended marketing strategy is a newly developed. The reason behind developing a new marketing strategy for Dr. Thunder is to highlight the subliminal attraction of the brand, as the brand name is similar to internationally popular Dr. Pepper.
A SWOT Analysis can be powerful to any company. The SWOT analysis for PetSmart allows them to expose opportunities that otherwise could be missed ("SWOT Analysis," n.d.). An additional benefit of a PetSmart SWOT analysis is gives the company an understanding of their weaknesses, which can result in a competitive edge for its competitor. Understanding strengths, weaknesses, opportunities, and threat as a company will give PetSmart an advantage over a company who chooses to ignore this type of analysis. In addition, PetSmart can eradicate any possible threats that could catch them off guard ("SWOT Analysis," n.d.).
This allows them to purchase high volume for a lower cost. Bringing over 20,000 products into one convenient location and with over 450 brands they provide a large selection.
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
The SWOT analysis (abbreviation for Strengths, Weaknesses, Opportunities and Threats) is an essential tool in marketing for understanding and supporting decision-making in all kinds of situations in business and organisations. In brief, it provides an accurate context for studying strategies, positions and directions of a company proposition. It is used mainly for business planning, competitor evaluation, marketing, business and product development and research reports. SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process. (Chapman, 2014)
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
By the end of 1998 though, there was evidence of a crisis occurring. Customers and media pulled together to assist senior management partake in an internal audit to identify the problems and see if they could come to a solution. The purpose of this assignment is to construct a SWOT analysis, highlighting each of the strengths, weaknesses, opportunities and threats that were highlighted in the internal audit. The SWOT analysis is contained within the marketing plan and is the third step in the marketing planning process, coming after the Marketing audit and before any assumptions. (Joisce, Ted (2002), Marketing Planning Lecture Notes – 14/10/02, Mission, Objectives, Strategy, Tactics)
Internal environment for Whole Foods Market is developed from strengths and weaknesses of the company from SWOT analysis perspective. Therefore, internal environment is does not solely rely on strengths of the market but also weaknesses that reduce the company’s profitability are included in this analysis. Based on SWOT analysis coupled with Porter’s five forces model, the internal environment of the Whole Foods Market include the following (Berman, 2010, September 21):
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Colgate-Palmolive has been a leader in household and personal care products. In 1991 the company planned new product launches while planning to venture into new markets (Quelch & Laidler, 2011). The company’s plan worked and now the company offers products from oral hygiene products to dish soap to dog food. This paper will discuss the company’s mission. This paper will also discuss a SWOT analysis which according to Kotler and Keller (2009) is “the overall evaluation of a business’s strengths, weaknesses, opportunities, and threats.”
1.Red Bull differentiates itself in not only the soft drink industry by focusing on energy drinks solely, but also in the business industry, seeing how their strengths, weaknesses, opportunities for improvement, and threats all seem to blur together . The fact that Red Bull is seen as a luxury and sports drink is a strength, weakness, opportunity, and threat within itself (Kansara, 2); being labeled as such sets Red Bull apart from their competitors, pushing them into one field and industry to prosper in and be associated with, leaving them opportunity to determine the way that industry will grow as they are the pioneers but also threatening their hopes for expansion. In a nutshell, in order for Red Bull to truly work towards their mission
Donkey Coffee and Espresso is a well-known coffee shop brand in Athens, Ohio, which sells fair-trade coffee and food products from local farm on West Washington Street. It has been around for more than 10 years. Donkey’s product mix includes high-quality espresso beverages, chocolate beverages, blended coffee and cream, brewed tea, food items and others. The SWOT analysis will focus on Donkey’s products to understand how their products contribute to success. Internally analyzing Donkey’s strengths and weaknesses helps the company determine their market position, and locating opportunities and threats externally assist to stay ahead of their competitors.
However, a sales performance review in the year 2015 of new soft drinks introduced by Coca cola established that in Mount Kenya region, only 15% had succeeded, 55% were performing poorly, 17.5% had failed completely, while another 12.5% exhibited abnormally high artificial growth.(MKBL,2015) Despite the introduction of new products by the Company, its market share in the soft drinks market dropped from a high of 98% in year 2013, to a low of 93% in 2015 in Mount Kenya region, which included Nyahururu town. (Ac Nielsen, 2016). There have been complaints by customers on the products attributes, pricing, distribution and the execution of promotional activities. Still, there is scanty and inconclusive empirical data that would explain this trend of Coca cola products within Nyahururu town. A study by Migwi (2012) researched on Mount Kenya Bottlers response strategies to changes in external environment. However this research did not study the effects of marketing mix variables of new Coca cola soft drink products on sales performance as it was out of scope. This study therefore, aimed at filling this knowledge gap by examining the effects of marketing mix variables of new Coca cola soft drink products on the company’s sales performance in Nyahururu town. It aimed at providing insights towards the application and integration of the marketing mix variables by marketing managers so as to achieve the envisaged goals. By gaining insights into how sales performance is affected by the marketing mix variables, the company is going to design and integrate the marketing mix better, therefore improving sales performance in terms of market share, growth and ultimately,