Lucozade Strengths And Weaknesses

Table of Content

INTRODUCTION 2

SWOT ANALYSIS OF LUCOZADE 3

MARKETING OBJECTIVES 5

CONSTRAINTS 7

BIBLIOGRAPHY 8

Introduction

Lucozade has successfully built a positive image by showing itself as an energy drink provider. Our packaging is eye catching and is value for money to our customers. Lucozade has successfully built an image presenting itself as a drink full of energy and is appealing to people who do physical sports. To build this image Lucozade used well known sports celebrities and celebrities such as Michael Owen and Lara Croft to promote Lucozade (Lucozade, 2010). This has increased market share of Lucozade products. In addition this allowed Lucozade to be seen as a drink for active people. In other words the underlying message to customers is that if they want to be successful in sports or remain active in life they need to drink Lucozade.

On request from managing director this report will examine the strengths and weaknesses of Lucozade soft drinks using SWOT analysis and than set marketing objectives to counter the growing market competition from rival competitors. The report will also highlight any constraints in

For example, manufacturing, marketing, and distribution of food products may be altered as a result of state, federal or local dictates. In addition the government is expected to cut down on public services to save funds in order to bring the economy out of recession. The Chancellor George Osborne has declared already that there will be job losses from public sector. This may result in less sales of soft drink such as Lucozade as unemployment has direct impact on