SWOT Analysis of E-Commerce Website

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Recommended: E-Business Site Architecture

Electronic Commerce is basically the process of buying, selling, transferring, or exchanging products, services, and information via computer networks, including the Internet. The structure of the website will open the door for the company to venture into Electronic Commerce that enables the site to perform Business to Business (B2B) and Business to Consumer (B2C) activities, thus allowing online transactions to take place. The introduction of Electronic Commerce in the travel and tourism industry brings a lot of benefits and convenience to NYTS. It not only helps to boost the overall performance in terms of revenue and efficient customer services for NYTS but also improves their management operations. The most significant improvement of the online business plan is that it is less time consuming and uses lesser manpower compared to the physical shop front. Analysis Strengths · FMtravel.com does not only engage itself in travel and tourism but also in hospitality businesses that gives them the strength to have a natural transformation. . · Since they posses fulfillment, content and connectivity to their customers, they have the strength to attract a lot of customers in their business. · The company is focused on diverse online customers through a large integrated network of travel offices, hence targeting a lot of customers. Weaknesses · The website is based on what the company wants to offer the customers and not what the customers want, as in to meet customers' expectations. · Since they have linked into three major reservation system with access to more than 100 airlines, its easy for other companies to copy their strategy which they used to achieve its success. Other competing companies may follow their strat... ... middle of paper ... ... the implementation phase include planning, user training, conversion from the previous old system to the new proposed system, and a follow-up to ensure that the entire web server is operating effectively. Sufficient training will be given to the system administrator in NYTS to ensure that they will be able to handle the website. A final testing of the entire site will be done thoroughly again in this phase to make sure it is operating successfully in the business environment. REFERENCES Efraim Turban, David King, Jae Lee & Dennis Viehland, Electronic Commerce, 2004, Pearson Education International, New Jersey, Pg.601-Pg.640 C. Priest & M. Van Tol, Automated Website Hosting, 2001 [Online] Retrieved from: http://www.hpl.hp.com/techreports/98/HPL-98-77.pdf Exabytes, 2005 [Online] Retrieved from: http://www.exabytes.com.my/products/hosting/windows/more.html

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